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This article investigates, using the case\u2010study method, whether customer focus practices\u2014a distinctive subset of the whole set of QM practices\u2014are contingent on a plant\u2019s manufacturing strategy context. The study strongly suggests that customer focus practices are contingent on a plant\u2019s manufacturing strategy and identifies mechanisms by which this takes place. The findings inform the implementation of QM programs.<\/jats:p><\/jats:sec>","DOI":"10.1016\/s0272-6963(02)00055-4","type":"journal-article","created":{"date-parts":[[2003,1,21]],"date-time":"2003-01-21T18:45:29Z","timestamp":1043174729000},"page":"1-18","source":"Crossref","is-referenced-by-count":75,"title":["Linking quality management to manufacturing strategy: an empirical investigation of customer focus practices"],"prefix":"10.1002","volume":"21","author":[{"given":"Rui","family":"Sousa","sequence":"first","affiliation":[]}],"member":"311","published-online":{"date-parts":[[2002,6,4]]},"reference":[{"key":"e_1_2_8_2_1","unstructured":"Ahire S. 1996. TQM age versus quality: an empirical investigation. 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