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Numerous design methodologies exist to support the design of a product or set of products that address this consumer variation. However, currently there is little work supporting the selection of a design methodology, resulting in an<jats:italic>ad hoc<\/jats:italic>or<jats:italic>a priori<\/jats:italic>decision before conceptual design begins. This paper presents an affordance-based design method for use prior to conceptual design to help designers understand the consumer variation that is present. This facilitates the creation of a product or set of products that meets the demands of both the consumer(s) and the organization that is developing the product. Once consumer variation is understood, conceptual design can be performed with a more complete understanding of the overall problem.<\/jats:p>","DOI":"10.1017\/s0890060416000123","type":"journal-article","created":{"date-parts":[[2016,3,7]],"date-time":"2016-03-07T11:02:04Z","timestamp":1457348524000},"page":"474-487","source":"Crossref","is-referenced-by-count":1,"title":["Evaluating consumer commonality leveraging consumer specific design information"],"prefix":"10.1017","volume":"30","author":[{"given":"Phillip","family":"Cormier","sequence":"first","affiliation":[]},{"given":"Kemper","family":"Lewis","sequence":"additional","affiliation":[]}],"member":"56","published-online":{"date-parts":[[2016,2,24]]},"reference":[{"key":"S0890060416000123_ref4","doi-asserted-by":"publisher","DOI":"10.1007\/s00163-014-0179-3"},{"key":"S0890060416000123_ref15","doi-asserted-by":"publisher","DOI":"10.1115\/DETC2012-71017"},{"key":"S0890060416000123_ref28","volume-title":"Numerical Taxonomy","author":"Sneath","year":"1973"},{"key":"S0890060416000123_ref13","volume-title":"1988 Anthropometric Survey of US Army Personnel: methods and summary statistics","author":"Gordon","year":"1989"},{"key":"S0890060416000123_ref11","doi-asserted-by":"publisher","DOI":"10.1115\/1.3211092"},{"key":"S0890060416000123_ref26","doi-asserted-by":"publisher","DOI":"10.1017\/S0890060404040028"},{"key":"S0890060416000123_ref16","doi-asserted-by":"crossref","unstructured":"Maier J. , & Fadel G. 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