{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,14]],"date-time":"2026-05-14T07:54:24Z","timestamp":1778745264868,"version":"3.51.4"},"reference-count":33,"publisher":"Springer Science and Business Media LLC","issue":"2","license":[{"start":{"date-parts":[[2017,9,13]],"date-time":"2017-09-13T00:00:00Z","timestamp":1505260800000},"content-version":"unspecified","delay-in-days":0,"URL":"https:\/\/www.cambridge.org\/core\/terms"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["CJEM"],"published-print":{"date-parts":[[2018,3]]},"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:sec id=\"S1481803517003943_abs1\" sec-type=\"general\">\n                    <jats:title>Objective<\/jats:title>\n                    <jats:p>In 2015 and 2016, the Canadian Journal of Emergency Medicine (CJEM) Social Media (SoMe) Team collaborated with established medical websites to promote CJEM articles using podcasts and infographics while tracking dissemination and readership.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec id=\"S1481803517003943_abs2\" sec-type=\"methods\">\n                    <jats:title>Methods<\/jats:title>\n                    <jats:p>CJEM publications in the \u201cOriginal Research\u201d and \u201cState of the Art\u201d sections were selected by the SoMe Team for podcast and infographic promotion based on their perceived interest to emergency physicians. A control group was composed retrospectively of articles from the 2015 and 2016 issues with the highest Altmetric score that received standard Facebook and Twitter promotions. Studies on SoMe topics were excluded. Dissemination was quantified by January 1, 2017 Altmetric scores. Readership was measured by abstract and full-text views over a 3-month period. The number needed to view (NNV) was calculated by dividing abstract views by full-text views.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec id=\"S1481803517003943_abs3\" sec-type=\"results\">\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>Twenty-nine of 88 articles that met inclusion were included in the podcast (6), infographic (11), and control (12) groups. Descriptive statistics (mean, 95% confidence interval) were calculated for podcast (Altmetric: 61, 42-80; Abstract: 1795, 1135-2455; Full-text: 431, 0-1031), infographic (Altmetric: 31.5, 19-43; Abstract: 590, 361-819; Full-text: 65, 33-98), and control (Altmetric: 12, 8-15; Abstract: 257, 159-354; Full-Text: 73, 38-109) articles. The NNV was 4.2 for podcast, 9.0 for infographic, and 3.5 for control articles.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec id=\"S1481803517003943_abs4\" sec-type=\"discussion\">\n                    <jats:title>Discussion<\/jats:title>\n                    <jats:p>Limitations included selection bias, the influence of SoMe promotion on the Altmetric scores, and a lack of generalizability to other journals.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec id=\"S1481803517003943_abs5\" sec-type=\"conclusion\">\n                    <jats:title>Conclusion<\/jats:title>\n                    <jats:p>Collaboration with established SoMe websites using podcasts and infographics was associated with increased Altmetric scores and abstract views but not full-text article views.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1017\/cem.2017.394","type":"journal-article","created":{"date-parts":[[2017,9,13]],"date-time":"2017-09-13T02:08:25Z","timestamp":1505268505000},"page":"300-306","source":"Crossref","is-referenced-by-count":121,"title":["The impact of social media promotion with infographics and podcasts on research dissemination and readership"],"prefix":"10.1007","volume":"20","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1124-5786","authenticated-orcid":false,"given":"Brent","family":"Thoma","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Heather","family":"Murray","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Simon York Ming","family":"Huang","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"William Ken","family":"Milne","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Lynsey J.","family":"Martin","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Christopher M.","family":"Bond","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Rohit","family":"Mohindra","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Alvin","family":"Chin","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Calvin H.","family":"Yeh","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"William B.","family":"Sanderson","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6104-462X","authenticated-orcid":false,"given":"Teresa M.","family":"Chan","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","published-online":{"date-parts":[[2017,9,13]]},"reference":[{"key":"S1481803517003943_ref32","doi-asserted-by":"crossref","first-page":"242","DOI":"10.5811\/westjem.2015.1.24860","article-title":"The Social media index: measuring the impact of emergency medicine and critical care websites","volume":"16","author":"Thoma","year":"2015","journal-title":"West J Emerg Med"},{"key":"S1481803517003943_ref31","doi-asserted-by":"crossref","first-page":"281","DOI":"10.5811\/westjem.2016.11.31299","article-title":"Who are the most influential emergency physicians on Twitter?","volume":"18","author":"Broaddus","year":"2017","journal-title":"West J Emerg Med"},{"key":"S1481803517003943_ref30","volume-title":"Cultivating communities of practice","author":"Wenger","year":"2002"},{"key":"S1481803517003943_ref28","doi-asserted-by":"crossref","first-page":"148","DOI":"10.1002\/chp.21275","article-title":"Ten steps for setting up an online journal club","volume":"35","author":"Chan","year":"2015","journal-title":"J Contin Educ Health Prof"},{"key":"S1481803517003943_ref27","doi-asserted-by":"publisher","DOI":"10.1152\/advan.00053.2006"},{"key":"S1481803517003943_ref26","doi-asserted-by":"publisher","DOI":"10.1187\/cbe.13-12-0242"},{"key":"S1481803517003943_ref25","doi-asserted-by":"publisher","DOI":"10.1002\/j.2168-9830.2004.tb00809.x"},{"key":"S1481803517003943_ref23","doi-asserted-by":"crossref","first-page":"431","DOI":"10.1017\/S1481803500012586","article-title":"How does an \u201copinion leader\u201d influence my practice?","volume":"12","author":"Carpenter","year":"2010","journal-title":"Can J Emerg Med"},{"key":"S1481803517003943_ref22","doi-asserted-by":"publisher","DOI":"10.1197\/j.aem.2007.07.003"},{"key":"S1481803517003943_ref20","unstructured":"Page View . 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