{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,31]],"date-time":"2025-10-31T22:04:22Z","timestamp":1761948262287,"version":"3.41.0"},"reference-count":11,"publisher":"Cambridge University Press (CUP)","issue":"6","license":[{"start":{"date-parts":[[2017,3,23]],"date-time":"2017-03-23T00:00:00Z","timestamp":1490227200000},"content-version":"unspecified","delay-in-days":0,"URL":"https:\/\/www.cambridge.org\/core\/terms"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Disaster med. public health prep."],"published-print":{"date-parts":[[2017,12]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:sec id=\"S1935789317000234_abs1\" sec-type=\"general\"><jats:title>Objective<\/jats:title><jats:p>Pinterest (San Francisco, CA) and Instagram (Menlo Park, CA) are 2 popular photo-sharing social media platforms among young individuals. We assessed differences between Instagram and Pinterest in relaying photographic information regarding Zika virus. Specifically, we investigated whether the percentage of Zika-virus-related photos with Spanish or Portuguese texts embedded therein was higher for Instagram than for Pinterest and whether the contents of Zika-virus-related photos shared on Pinterest were different from those shared on Instagram.<\/jats:p><\/jats:sec><jats:sec id=\"S1935789317000234_abs2\" sec-type=\"methods\"><jats:title>Methods<\/jats:title><jats:p>We retrieved and manually coded 616 Pinterest (key words: \u201czika\u201d AND \u201cvirus\u201d) and 616 Instagram (hashtag: #zikavirus) photos.<\/jats:p><\/jats:sec><jats:sec id=\"S1935789317000234_abs3\" sec-type=\"results\"><jats:title>Results<\/jats:title><jats:p>Among the manually coded samples, 47% (290\/616) of Pinterest photos and 23% (144\/616) of Instagram photos were relevant to Zika virus. Words were embedded in 57% (164\/290) of relevant Pinterest photos and all 144 relevant Instagram photos. Among the photos with embedded words, photos in Spanish or Portuguese were more prevalent on Instagram (77\/144, 53%) than on Pinterest (14\/164, 9%). There were more Zika-virus-related photos on Instagram than on Pinterest pertinent to Zika virus prevention (59\/144, 41%, versus 41\/290, 14%;<jats:italic>P<\/jats:italic>&lt;0.0001), the effects of Zika virus on pregnancy (27\/144, 19%, versus 32\/290, 11%;<jats:italic>P<\/jats:italic>=0.04), and Zika-virus-associated deaths (4\/144, 2%, versus 0\/290, 0%;<jats:italic>P<\/jats:italic>=0.01).<\/jats:p><\/jats:sec><jats:sec id=\"S1935789317000234_abs4\" sec-type=\"conclusions\"><jats:title>Conclusions<\/jats:title><jats:p>Pinterest and Instagram are similar platforms for Zika virus prevention communication. (<jats:italic>Disaster Med Public Health Preparedness<\/jats:italic>. 2017;11:656\u2013659)<\/jats:p><\/jats:sec>","DOI":"10.1017\/dmp.2017.23","type":"journal-article","created":{"date-parts":[[2017,3,23]],"date-time":"2017-03-23T07:04:46Z","timestamp":1490252686000},"page":"656-659","source":"Crossref","is-referenced-by-count":26,"title":["Zika-Virus-Related Photo Sharing on Pinterest and Instagram"],"prefix":"10.1017","volume":"11","author":[{"given":"Isaac Chun-Hai","family":"Fung","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Elizabeth B.","family":"Blankenship","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"M. Elizabeth","family":"Goff","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Lindsay A.","family":"Mullican","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Kwun Cheung","family":"Chan","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Nitin","family":"Saroha","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Carmen H.","family":"Duke","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Marina E.","family":"Eremeeva","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"King-Wa","family":"Fu","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Zion Tsz Ho","family":"Tse","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"56","published-online":{"date-parts":[[2017,3,23]]},"reference":[{"key":"S1935789317000234_ref8","doi-asserted-by":"publisher","DOI":"10.1016\/j.puhe.2015.07.025"},{"key":"S1935789317000234_ref7","unstructured":"Beck M . Pinterest says it has 100 million monthly active users. http:\/\/marketingland.com\/pinterest-says-it-has-100-million-monthly-active-users-143077. Published September 17, 2015. Accessed April 23, 2016."},{"key":"S1935789317000234_ref9","doi-asserted-by":"publisher","DOI":"10.1016\/j.vaccine.2015.08.064"},{"key":"S1935789317000234_ref11","doi-asserted-by":"crossref","first-page":"353","DOI":"10.69554\/CPYK7138","article-title":"Hashtag hijacking: what it is, why it happens and how to avoid it","volume":"3","author":"Xanthopoulos","year":"2016","journal-title":"Journal of Digital and Social Media Marketing"},{"key":"S1935789317000234_ref2","doi-asserted-by":"publisher","DOI":"10.1056\/NEJMsr1604338"},{"key":"S1935789317000234_ref3","unstructured":"World Health Organization. WHO statement on the first meeting of the International Health Regulations (2005) (IHR 2005) Emergency Committee on Zika virus and observed increase in neurological disorders and neonatal malformations. WHO website. http:\/\/www.who.int\/mediacentre\/news\/statements\/2016\/1st-emergency-committee-zika\/en\/. Published February 1, 2016. Accessed February 13, 2016."},{"key":"S1935789317000234_ref10","unstructured":"Open Screenshot. Open Screenshot. http:\/\/openscreenshot.com\/. Accessed April 23, 2016."},{"key":"S1935789317000234_ref6","unstructured":"Instagram. Celebrating a community of 400 million. http:\/\/blog.instagram.com\/post\/129662501137\/150922-400million. Published September 22, 1025. Accessed February 13, 2016."},{"key":"S1935789317000234_ref4","unstructured":"Statista. Internet usage in Latin America. https:\/\/www.statista.com\/topics\/2432\/internet-usage-in-latin-america\/. Published 2016. Accessed January 6, 2017."},{"key":"S1935789317000234_ref5","unstructured":"Duggan M . The demographics of social media users. Pew Research Center website. http:\/\/www.pewinternet.org\/2015\/08\/19\/the-demographics-of-social-media-users\/. Published August 19, 2015. Accessed April 26, 2016."},{"key":"S1935789317000234_ref1","doi-asserted-by":"publisher","DOI":"10.15585\/mmwr.mm6503e1"}],"container-title":["Disaster Medicine and Public Health Preparedness"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.cambridge.org\/core\/services\/aop-cambridge-core\/content\/view\/S1935789317000234","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,17]],"date-time":"2025-06-17T16:19:00Z","timestamp":1750177140000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.cambridge.org\/core\/product\/identifier\/S1935789317000234\/type\/journal_article"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2017,3,23]]},"references-count":11,"journal-issue":{"issue":"6","published-print":{"date-parts":[[2017,12]]}},"alternative-id":["S1935789317000234"],"URL":"https:\/\/doi.org\/10.1017\/dmp.2017.23","relation":{},"ISSN":["1935-7893","1938-744X"],"issn-type":[{"type":"print","value":"1935-7893"},{"type":"electronic","value":"1938-744X"}],"subject":[],"published":{"date-parts":[[2017,3,23]]}}}