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Using small-scale survey data of 1348 women from rural West Bengal and by employing multilevel multinomial logit models, this study tested the influence of these factors after controlling for various socio-demographic and individual-level socioeconomic factors. The study reveals that supply-side intervention strategies, i.e. addressing outreach and advocacy activities and socio-religious needs at the community level, are essential prerequisites to breaking away from the predominance of sterilization in the contraceptive method-mix and enhancing the adoption of modern reversible contraceptives for improved spacing of births \u2013 a crucial factor in maternal and child health outcomes.<\/jats:p>","DOI":"10.1017\/s0021932016000080","type":"journal-article","created":{"date-parts":[[2016,4,18]],"date-time":"2016-04-18T10:33:31Z","timestamp":1460975611000},"page":"48-68","source":"Crossref","is-referenced-by-count":9,"title":["ROLE OF COMMUNITY AND CONTEXT IN CONTRACEPTIVE BEHAVIOUR IN RURAL WEST BENGAL, INDIA: A MULTILEVEL MULTINOMIAL APPROACH"],"prefix":"10.1017","volume":"49","author":[{"given":"Saswata","family":"Ghosh","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Md. 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