{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,30]],"date-time":"2026-07-30T18:23:08Z","timestamp":1785435788666,"version":"3.56.0"},"reference-count":31,"publisher":"Cambridge University Press (CUP)","license":[{"start":{"date-parts":[[2026,6,5]],"date-time":"2026-06-05T00:00:00Z","timestamp":1780617600000},"content-version":"unspecified","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0"}],"content-domain":{"domain":["cambridge.org"],"crossmark-restriction":true},"short-container-title":["Can. J. Aging"],"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:p>The AVOID Frailty framework, developed by the Canadian Frailty Network, promotes five evidence-based behaviors to reduce frailty risk in older adults: physical activity, vaccination, medication optimization, social interaction, and nutrition. Although widely adopted, its deficit-based framing may limit engagement and appeal. This commentary proposes a positively framed alternative, the THRIVE Strategy for Lifelong Wellness, which retains the core behavioral focus of AVOID while adding a sixth pillar, engaging the mind, to reflect evidence on cognitive and emotional well-being in aging. We further recommend shifting from the language of frailty prevention and healthy aging towards lifelong wellness, a more inclusive and empowering concept. Drawing on health communication theory and aging research, we argue that gain-framed messages are more motivating, less stigmatizing, and relevant across the life course. By emphasizing thriving rather than avoiding decline, the THRIVE strategy offers a holistic and potentially more effective framework for promoting sustained well-being across adulthood and later life.<\/jats:p>","DOI":"10.1017\/s0714980826100737","type":"journal-article","created":{"date-parts":[[2026,6,5]],"date-time":"2026-06-05T05:19:01Z","timestamp":1780636741000},"page":"1-4","update-policy":"https:\/\/doi.org\/10.1017\/policypage","source":"Crossref","is-referenced-by-count":0,"title":["From \u2018AVOID Frailty\u2019 to \u2018The THRIVE Strategy for Lifelong Wellness\u2019: Proposing a Positively Framed Health Promotion Framework for Aging Well"],"prefix":"10.1017","author":[{"given":"Kiffer G.","family":"Card","sequence":"first","affiliation":[{"id":[{"id":"https:\/\/ror.org\/0213rcc28","id-type":"ROR","asserted-by":"publisher"}],"name":"Simon Fraser 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