{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,30]],"date-time":"2026-06-30T01:20:17Z","timestamp":1782782417326,"version":"3.54.5"},"reference-count":50,"publisher":"Cambridge University Press (CUP)","issue":"1","license":[{"start":{"date-parts":[[2025,9,3]],"date-time":"2025-09-03T00:00:00Z","timestamp":1756857600000},"content-version":"unspecified","delay-in-days":245,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["cambridge.org"],"crossmark-restriction":true},"short-container-title":["Public Health Nutr."],"published-print":{"date-parts":[[2025]]},"abstract":"<jats:title>Abstract<\/jats:title>\n\t  <jats:sec id=\"S1368980025100670_as1\">\n\t    <jats:title>Objective:<\/jats:title>\n\t    <jats:p>Food environments can influence dietary behaviours. Promotion of foods high in fats, salt and sugars is a barrier to healthy eating. We explore advertising by deprivation in an English city.<\/jats:p>\n\t  <\/jats:sec>\n\t  <jats:sec id=\"S1368980025100670_as2\">\n\t    <jats:title>Design:<\/jats:title>\n\t    <jats:p>Using a cross-sectional design, we describe the prevalence of outdoor advertising, the types of products advertised and the UK Nutrient Profile Modelling scores for advertised foods and non-alcoholic beverages. Differences in outdoor advertising prevalence by area deprivation were assessed using <jats:italic>\u03c7<\/jats:italic><jats:sup>2<\/jats:sup> tests.<\/jats:p>\n\t  <\/jats:sec>\n\t  <jats:sec id=\"S1368980025100670_as3\">\n\t    <jats:title>Setting:<\/jats:title>\n\t    <jats:p>Six areas in each of five deprivation strata were randomly selected from all 482 Leeds neighbourhoods (England) (<jats:italic>n<\/jats:italic> 30 neighbourhoods).<\/jats:p>\n\t  <\/jats:sec>\n\t  <jats:sec id=\"S1368980025100670_as4\">\n\t    <jats:title>Participants:<\/jats:title>\n\t    <jats:p>Eligible outdoor advertisement assets (intentionally placed permanent\/semi-permanent advertisements visible from the street) were photographed in May\u2013June 2023.<\/jats:p>\n\t  <\/jats:sec>\n\t  <jats:sec id=\"S1368980025100670_as5\">\n\t    <jats:title>Results:<\/jats:title>\n\t    <jats:p>A total of 295 outdoor advertising assets were recorded. The most deprived quintile had the highest number of advertising assets (<jats:italic>n<\/jats:italic> 74). Bus shelters were the most prevalent asset (<jats:italic>n<\/jats:italic> 68). The number of food adverts differed significantly by deprivation level. The two most deprived areas had higher than expected exposure, while the two least deprived areas had lower than expected exposure (<jats:italic>P<\/jats:italic> &lt; 0\u00b701). Data were insufficient to compare compliance against a hypothetical Healthier Food Advertising Policy; however, bus shelters were most likely to display high in fats, salt and sugars food adverts.<\/jats:p>\n\t  <\/jats:sec>\n\t  <jats:sec id=\"S1368980025100670_as6\">\n\t    <jats:title>Conclusions:<\/jats:title>\n\t    <jats:p>Food advertising in Leeds is unequally distributed, with more food adverts in more deprived areas. Similar inequalities may exist in other cities, but data are scarce. Unhealthy adverts are most prevalent on bus shelters, highlighting an important asset for policy focus.<\/jats:p>\n\t  <\/jats:sec>","DOI":"10.1017\/s1368980025100670","type":"journal-article","created":{"date-parts":[[2025,9,3]],"date-time":"2025-09-03T08:24:02Z","timestamp":1756887842000},"update-policy":"https:\/\/doi.org\/10.1017\/policypage","source":"Crossref","is-referenced-by-count":2,"title":["Mapping Advertising Assets Project: a cross-sectional analysis of food-related outdoor advertising and the relationship with deprivation in Leeds, UK"],"prefix":"10.1017","volume":"28","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-2468-8009","authenticated-orcid":false,"given":"Victoria L.","family":"Jenneson","sequence":"first","affiliation":[{"name":"University of Leeds"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Imani","family":"Wilson","sequence":"additional","affiliation":[{"name":"University of Leeds"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-7143-8718","authenticated-orcid":false,"given":"Francesca L.","family":"Pontin","sequence":"additional","affiliation":[{"name":"University of Leeds"},{"name":"University of Leeds"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Charlotte E.L.","family":"Evans","sequence":"additional","affiliation":[{"name":"University of Leeds"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9325-619X","authenticated-orcid":false,"given":"Michelle A.","family":"Morris","sequence":"additional","affiliation":[{"name":"University of Leeds"},{"name":"University of Leeds"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"56","published-online":{"date-parts":[[2025,9,3]]},"reference":[{"key":"S1368980025100670_ref19","doi-asserted-by":"publisher","DOI":"10.1002\/hpja.532"},{"key":"S1368980025100670_ref31","unstructured":"31. 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Published by Cambridge University Press on behalf of The Nutrition Society","name":"copyright","label":"Copyright","group":{"name":"copyright_and_licensing","label":"Copyright and Licensing"}},{"value":"This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (https:\/\/creativecommons.org\/licenses\/by\/4.0\/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.","name":"license","label":"License","group":{"name":"copyright_and_licensing","label":"Copyright and Licensing"}},{"value":"This content has been made available to all.","name":"free","label":"Free to read"}],"article-number":"e161"}}