{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,8,3]],"date-time":"2026-08-03T08:48:44Z","timestamp":1785746924888,"version":"3.56.0"},"reference-count":0,"publisher":"Cambridge University Press (CUP)","issue":"1","license":[{"start":{"date-parts":[[2026,7,20]],"date-time":"2026-07-20T00:00:00Z","timestamp":1784505600000},"content-version":"unspecified","delay-in-days":200,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["cambridge.org"],"crossmark-restriction":true},"short-container-title":["Public Health Nutr."],"published-print":{"date-parts":[[2026]]},"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:sec id=\"S1368980026103115_as1\">\n                    <jats:title>Objectives:<\/jats:title>\n                    <jats:p>The effectiveness of food advertising restrictions may be limited by the allowance of brand advertising. This study investigated the impact of brand advertising on cognitive, affective and behavioural intention outcomes for food products high in fat, salt and\/or sugar (HFSS).<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec id=\"S1368980026103115_as2\">\n                    <jats:title>Design:<\/jats:title>\n                    <jats:p>Online randomised controlled trial. Participants were randomly allocated to one of three groups: HFSS brand advertisements, non-HFSS brand advertisements or non-food brand advertisements (control). Eight images of brand advertisements were individually presented via an online research platform. The primary outcomes were purchase intention and craving, measured using 100-point slider scales. Secondary outcomes were brand recognition, recall and product associations. Generalised linear models examined craving and purchase intention for HFSS foods. Group differences in brand recognition, recall and product associations were tested using Kruskal\u2013Wallis and ANOVA.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec id=\"S1368980026103115_as3\">\n                    <jats:title>Setting:<\/jats:title>\n                    <jats:p>Online.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec id=\"S1368980026103115_as4\">\n                    <jats:title>Participants:<\/jats:title>\n                    <jats:p>\n                      UK adults (\n                      <jats:italic>N<\/jats:italic>\n                      191) aged 18\u201387 (\n                      <jats:italic>M<\/jats:italic>\n                      = 47;\n                      <jats:sc>sd<\/jats:sc>\n                      = 16\u00b715).\n                    <\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec id=\"S1368980026103115_as5\">\n                    <jats:title>Results:<\/jats:title>\n                    <jats:p>\n                      The mean composite purchase intention score for the HFSS group (234\u00b789) was not significantly different (\n                      <jats:italic>p<\/jats:italic>\n                      &gt; 0\u00b705) from coefficients for non-HFSS (\u221251\u00b791) and non-food groups (31\u00b721). Similarly, no significant group differences were found for cravings. The HFSS group was significantly more likely to recognise, recall and associate more products with viewed brands, compared to non-HFSS and non-food groups (\n                      <jats:italic>p<\/jats:italic>\n                      s &lt; 0\u00b701).\n                    <\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec id=\"S1368980026103115_as6\">\n                    <jats:title>Conclusion:<\/jats:title>\n                    <jats:p>Exposure to HFSS brand advertising triggered recognition, recall and product associations with viewed brands. However, this did not translate into increased craving or purchase intention for HFSS foods. Future research should examine the effects of brand advertising in real-world settings.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1017\/s1368980026103115","type":"journal-article","created":{"date-parts":[[2026,7,20]],"date-time":"2026-07-20T06:18:25Z","timestamp":1784528305000},"update-policy":"https:\/\/doi.org\/10.1017\/policypage","source":"Crossref","is-referenced-by-count":0,"title":["Are we\n                    <i>Lovin\u2019 It<\/i>\n                    ? A single blind randomised controlled trial to investigate the influence of high in fats, salt and sugar food brand advertising on cognitive, affective and behavioural intention outcomes in UK adults"],"prefix":"10.1017","volume":"29","author":[{"given":"Christus","family":"Ferneyhough","sequence":"first","affiliation":[{"name":"Obesity Health Alliance"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8894-5938","authenticated-orcid":false,"given":"Rebecca K.","family":"Evans","sequence":"additional","affiliation":[{"id":[{"id":"https:\/\/ror.org\/04xs57h96","id-type":"ROR","asserted-by":"publisher"}],"name":"University of Liverpool"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Amy","family":"Finlay","sequence":"additional","affiliation":[{"id":[{"id":"https:\/\/ror.org\/04xs57h96","id-type":"ROR","asserted-by":"publisher"}],"name":"University of Liverpool"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Katharine","family":"Jenner","sequence":"additional","affiliation":[{"name":"Obesity Health Alliance"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8384-4994","authenticated-orcid":false,"given":"Emma","family":"Boyland","sequence":"additional","affiliation":[{"id":[{"id":"https:\/\/ror.org\/04xs57h96","id-type":"ROR","asserted-by":"publisher"}],"name":"University of Liverpool"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"56","published-online":{"date-parts":[[2026,7,20]]},"container-title":["Public Health Nutrition"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.cambridge.org\/core\/services\/aop-cambridge-core\/content\/view\/S1368980026103115","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,8,3]],"date-time":"2026-08-03T08:36:28Z","timestamp":1785746188000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.cambridge.org\/core\/product\/identifier\/S1368980026103115\/type\/journal_article"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026]]},"references-count":0,"journal-issue":{"issue":"1","published-online":{"date-parts":[[2026]]}},"alternative-id":["S1368980026103115"],"URL":"https:\/\/doi.org\/10.1017\/s1368980026103115","relation":{},"ISSN":["1368-9800","1475-2727"],"issn-type":[{"value":"1368-9800","type":"print"},{"value":"1475-2727","type":"electronic"}],"subject":[],"published":{"date-parts":[[2026]]},"assertion":[{"value":"\u00a9 The Author(s), 2026. Published by Cambridge University Press on behalf of The Nutrition Society","name":"copyright","label":"Copyright","group":{"name":"copyright_and_licensing","label":"Copyright and Licensing"}},{"value":"This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (https:\/\/creativecommons.org\/licenses\/by\/4.0\/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.","name":"license","label":"License","group":{"name":"copyright_and_licensing","label":"Copyright and Licensing"}},{"value":"This content has been made available to all.","name":"free","label":"Free to read"}],"article-number":"e163"}}