{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,19]],"date-time":"2026-10-19T22:18:14Z","timestamp":1792448294615,"version":"4.5.0"},"reference-count":0,"publisher":"Cambridge University Press (CUP)","issue":"1","license":[{"start":{"date-parts":[[2026,8,5]],"date-time":"2026-08-05T00:00:00Z","timestamp":1785888000000},"content-version":"unspecified","delay-in-days":216,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["cambridge.org"],"crossmark-restriction":true},"short-container-title":["Public Health Nutr."],"published-print":{"date-parts":[[2026]]},"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:sec id=\"S1368980026103346_as1\">\n                    <jats:title>Objective:<\/jats:title>\n                    <jats:p>Consumption of meat \u2013 red and processed meat in particular \u2013 exceeds recommended levels in most high-income countries. Higher taxes on meat have been proposed as a response but have proven difficult to implement due to political controversy. We examined the role of framing in the media debate on taxing meat and other animal-based foods in Germany.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec id=\"S1368980026103346_as2\">\n                    <jats:title>Design:<\/jats:title>\n                    <jats:p>We conducted a framing analysis to identify themes characterising the debate, and key actors and their narrative and argumentative strategies.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec id=\"S1368980026103346_as3\">\n                    <jats:title>Setting:<\/jats:title>\n                    <jats:p>Germany.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec id=\"S1368980026103346_as4\">\n                    <jats:title>Participants:<\/jats:title>\n                    <jats:p>A total of 381 articles from eighteen German-language newspapers published between 2019 and 2023.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec id=\"S1368980026103346_as5\">\n                    <jats:title>Results:<\/jats:title>\n                    <jats:p>Frames in favour of higher meat taxes most commonly referred to potential animal welfare and environmental gains, with health playing a smaller role. Anti-tax frames most commonly concerned the amplification of inequalities, the alleged inefficacy of taxes and the superiority of regulation. Support for higher taxes came from across the political spectrum and from various stakeholders, including producers, researchers and environmental organisations. Conservative actors and producers often expressed support, conditional upon earmarking of revenue for animal welfare measures.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec id=\"S1368980026103346_as6\">\n                    <jats:title>Conclusions:<\/jats:title>\n                    <jats:p>Using framing strategies and policy designs that appeal to broadly shared values may help to reduce polarisation in debates on meat taxation. In countries where concerns for animal welfare are salient, earmarking revenue for animal welfare improvements may increase support. Anticipating and addressing concerns around equity and efficacy may help to defuse criticism. In the German context, legal obstacles to earmarking and rising inflation may have hindered policy adoption.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1017\/s1368980026103346","type":"journal-article","created":{"date-parts":[[2026,8,5]],"date-time":"2026-08-05T09:30:42Z","timestamp":1785922242000},"update-policy":"https:\/\/doi.org\/10.1017\/policypage","source":"Crossref","is-referenced-by-count":1,"title":["The German media debate on taxing meat and other animal-based foods: a framing analysis"],"prefix":"10.1017","volume":"29","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-3606-1804","authenticated-orcid":false,"given":"Anna","family":"Leibinger","sequence":"first","affiliation":[{"id":[{"id":"https:\/\/ror.org\/05591te55","id-type":"ROR","asserted-by":"publisher"}],"name":"LMU Munich"},{"id":[{"id":"https:\/\/ror.org\/05591te55","id-type":"ROR","asserted-by":"publisher"}],"name":"Pettenkofer School of Public Health"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Katharina Selda","family":"Moerschel","sequence":"additional","affiliation":[{"id":[{"id":"https:\/\/ror.org\/05591te55","id-type":"ROR","asserted-by":"publisher"}],"name":"LMU Munich"},{"id":[{"id":"https:\/\/ror.org\/05591te55","id-type":"ROR","asserted-by":"publisher"}],"name":"Pettenkofer School of Public Health"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Annika","family":"Hagge","sequence":"additional","affiliation":[{"id":[{"id":"https:\/\/ror.org\/05591te55","id-type":"ROR","asserted-by":"publisher"}],"name":"LMU Munich"},{"id":[{"id":"https:\/\/ror.org\/05591te55","id-type":"ROR","asserted-by":"publisher"}],"name":"Pettenkofer School of Public Health"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Lukas","family":"Fesenfeld","sequence":"additional","affiliation":[{"name":"University of Bern"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-7027-8046","authenticated-orcid":false,"given":"Benjamin","family":"Hawkins","sequence":"additional","affiliation":[{"name":"University of Cambridge"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-7059-6944","authenticated-orcid":false,"given":"Peter","family":"von Philipsborn","sequence":"additional","affiliation":[{"id":[{"id":"https:\/\/ror.org\/05591te55","id-type":"ROR","asserted-by":"publisher"}],"name":"LMU Munich"},{"id":[{"id":"https:\/\/ror.org\/05591te55","id-type":"ROR","asserted-by":"publisher"}],"name":"Pettenkofer School of Public Health"},{"name":"University of Bayreuth"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"56","published-online":{"date-parts":[[2026,8,5]]},"container-title":["Public Health Nutrition"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.cambridge.org\/core\/services\/aop-cambridge-core\/content\/view\/S1368980026103346","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,9,1]],"date-time":"2026-09-01T10:17:35Z","timestamp":1788257855000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.cambridge.org\/core\/product\/identifier\/S1368980026103346\/type\/journal_article"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026]]},"references-count":0,"journal-issue":{"issue":"1","published-online":{"date-parts":[[2026]]}},"alternative-id":["S1368980026103346"],"URL":"https:\/\/doi.org\/10.1017\/s1368980026103346","relation":{},"ISSN":["1368-9800","1475-2727"],"issn-type":[{"value":"1368-9800","type":"print"},{"value":"1475-2727","type":"electronic"}],"subject":[],"published":{"date-parts":[[2026]]},"assertion":[{"value":"\u00a9 The Author(s), 2026. Published by Cambridge University Press on behalf of The Nutrition Society","name":"copyright","label":"Copyright","group":{"name":"copyright_and_licensing","label":"Copyright and Licensing"}},{"value":"This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (https:\/\/creativecommons.org\/licenses\/by\/4.0\/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.","name":"license","label":"License","group":{"name":"copyright_and_licensing","label":"Copyright and Licensing"}},{"value":"This content has been made available to all.","name":"free","label":"Free to read"}],"article-number":"e180"}}