{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,21]],"date-time":"2026-09-21T08:04:40Z","timestamp":1789977880303,"version":"4.0.1"},"reference-count":0,"publisher":"Cambridge University Press (CUP)","issue":"1","license":[{"start":{"date-parts":[[2026,8,12]],"date-time":"2026-08-12T00:00:00Z","timestamp":1786492800000},"content-version":"unspecified","delay-in-days":223,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["cambridge.org"],"crossmark-restriction":true},"short-container-title":["Public Health Nutr."],"published-print":{"date-parts":[[2026]]},"abstract":"Abstract<\/jats:title>\n \n Objective:<\/jats:title>\n Nutrition claims on alcohol packaging are increasingly common; however, little is known about how consumers interpret and understand them. This study examined exposure to and perceptions of nutrition claims among Australians who regularly drink alcohol and identified predictors of positive attitudes towards claims.<\/jats:p>\n <\/jats:sec>\n \n Design:<\/jats:title>\n \n In a cross-sectional online survey, participants viewed mocked-up alcohol labels showing eight nutrition-related claims commonly found in the Australian market, indicated how frequently they recalled seeing each, and the extent to which it was perceived as true, understandable, important and relevant.\n \u03c7<\/jats:italic>\n 2<\/jats:sup>\n tests examined associations between perceptions and consumer attributes, and linear regression identified predictors of positive attitudes.\n <\/jats:p>\n <\/jats:sec>\n \n Setting:<\/jats:title>\n Australia, 2024.<\/jats:p>\n <\/jats:sec>\n \n Participants:<\/jats:title>\n 2028 adults (18 + years) who regularly (more than once monthly) drink alcohol and reside in Australia.<\/jats:p>\n <\/jats:sec>\n \n Results:<\/jats:title>\n \n Claims about carbohydrates (32 %) and sugar (31 %) were most frequently recalled and perceived to be true, relevant and easy to understand by approximately half of participants. Most participants considered access to claims\u2019 content important, particularly sugar (76 %) and calories (73 %). Younger age, higher claim awareness and greater claim exposure significantly (\n p<\/jats:italic>\n < 0\u00b705) predicted positive attitudes across most claims, while female gender predicted positive attitudes towards sugar, calorie and vegan claims. The significance of other characteristics varied by claim type.\n <\/jats:p>\n <\/jats:sec>\n \n Conclusions:<\/jats:title>\n Alcohol nutrition claims are salient to many consumers and generally interpreted positively. These findings highlight the appeal of claims in alcohol contexts and underscore the need to consider regulatory options \u2013 including mandated health warning labels \u2013 to address this subtle marketing tactic and support informed choices.<\/jats:p>\n <\/jats:sec>","DOI":"10.1017\/s1368980026103395","type":"journal-article","created":{"date-parts":[[2026,8,12]],"date-time":"2026-08-12T06:47:02Z","timestamp":1786517222000},"update-policy":"https:\/\/doi.org\/10.1017\/policypage","source":"Crossref","is-referenced-by-count":0,"title":["Nutrition claims on alcohol labels: consumer awareness, understanding and perceptions"],"prefix":"10.1017","volume":"29","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-6573-2179","authenticated-orcid":false,"given":"Victoria","family":"Kostadinov","sequence":"first","affiliation":[{"id":[{"id":"https:\/\/ror.org\/01kpzv902","id-type":"ROR","asserted-by":"publisher"}],"name":"Flinders University College of Medicine and Public Health"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Simone","family":"Pettigrew","sequence":"additional","affiliation":[{"name":"The George Institute for Global Health, University of NSW, Sydney"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ashlea","family":"Bartram","sequence":"additional","affiliation":[{"id":[{"id":"https:\/\/ror.org\/01kpzv902","id-type":"ROR","asserted-by":"publisher"}],"name":"Flinders University College of Medicine and Public Health"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Christina","family":"Norris","sequence":"additional","affiliation":[{"id":[{"id":"https:\/\/ror.org\/01kpzv902","id-type":"ROR","asserted-by":"publisher"}],"name":"Flinders University College of Medicine and Public Health"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Asad","family":"Yusoff","sequence":"additional","affiliation":[{"name":"The George Institute for Global Health, University of NSW, Sydney"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Bella","family":"Str\u00e4uli","sequence":"additional","affiliation":[{"name":"The George Institute for Global Health, University of NSW, Sydney"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Paula","family":"O\u2019Brien","sequence":"additional","affiliation":[{"name":"The University of Melbourne Law School"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Michelle","family":"Jongenelis","sequence":"additional","affiliation":[{"name":"University of Melbourne"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Aimee","family":"Brownbill","sequence":"additional","affiliation":[{"name":"Foundation for Alcohol Research and Education"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Tanya","family":"Chikritzhs","sequence":"additional","affiliation":[{"name":"Curtin University"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jacqueline","family":"Bowden","sequence":"additional","affiliation":[{"id":[{"id":"https:\/\/ror.org\/01kpzv902","id-type":"ROR","asserted-by":"publisher"}],"name":"Flinders University College of Medicine and Public Health"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"56","published-online":{"date-parts":[[2026,8,12]]},"container-title":["Public Health Nutrition"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.cambridge.org\/core\/services\/aop-cambridge-core\/content\/view\/S1368980026103395","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,9,21]],"date-time":"2026-09-21T07:22:17Z","timestamp":1789975337000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.cambridge.org\/core\/product\/identifier\/S1368980026103395\/type\/journal_article"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026]]},"references-count":0,"journal-issue":{"issue":"1","published-online":{"date-parts":[[2026]]}},"alternative-id":["S1368980026103395"],"URL":"https:\/\/doi.org\/10.1017\/s1368980026103395","relation":{},"ISSN":["1368-9800","1475-2727"],"issn-type":[{"value":"1368-9800","type":"print"},{"value":"1475-2727","type":"electronic"}],"subject":[],"published":{"date-parts":[[2026]]},"assertion":[{"value":"\u00a9 The Author(s), 2026. Published by Cambridge University Press on behalf of The Nutrition Society","name":"copyright","label":"Copyright","group":{"name":"copyright_and_licensing","label":"Copyright and Licensing"}},{"value":"This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (https:\/\/creativecommons.org\/licenses\/by\/4.0\/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.","name":"license","label":"License","group":{"name":"copyright_and_licensing","label":"Copyright and Licensing"}},{"value":"This content has been made available to all.","name":"free","label":"Free to read"}],"article-number":"e192"}}