{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,30]],"date-time":"2026-07-30T13:19:17Z","timestamp":1785417557666,"version":"3.56.0"},"reference-count":50,"publisher":"Cambridge University Press (CUP)","license":[{"start":{"date-parts":[[2026,7,24]],"date-time":"2026-07-24T00:00:00Z","timestamp":1784851200000},"content-version":"unspecified","delay-in-days":204,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Epidemiol Psychiatr Sci"],"published-print":{"date-parts":[[2026]]},"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:sec id=\"S2045796026100857_sec1a\">\n                    <jats:title\/>\n                    <jats:p>Campaigns to enhance public awareness and attitudes towards mental health problems have been a feature of mental health policy and practice for several decades. In Australia, Beyond Blue, an independent, not-for-profit organisation which was launched in 2000, marked a turning point in the national approach to improving population mental health. From the outset, it prioritised a systemic approach including national awareness campaigns, support for consumers and carers, early intervention, primary care reform and investment in research.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec id=\"S2045796026100857_sec2b\">\n                    <jats:title\/>\n                    <jats:p>Over the past 25\u00a0years, Australia has seen substantial improvements in mental health literacy, stigma and help-seeking. To explore Beyond Blue\u2019s contribution, we drew on nationally representative surveys of mental health literacy, stigma and service use. Analyses of surveys from the mid-2000s showed that respondents in states with greater exposure to Beyond Blue had higher awareness, better recognition of depression and more accurate treatment beliefs. Later studies confirmed that engagement with Beyond Blue was associated with higher mental health literacy, including among young people. National surveys have also shown significant reductions in stigma towards people with depression, changes not observed in other countries. Longitudinal data suggest that engaging with Beyond Blue predicts lower stigma and greater help-seeking over time.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec id=\"S2045796026100857_sec3c\">\n                    <jats:title\/>\n                    <jats:p>National Surveys of Mental Health and Wellbeing have shown steady increases in professional help-seeking and perceived need for support since the late 1990s. While there are multiple reasons for this, recent national survey data link engagement with Beyond Blue to increased contact with health professionals and informal supports.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec id=\"S2045796026100857_sec4d\">\n                    <jats:title\/>\n                    <jats:p>Globally, Beyond Blue is unique in its long-term, multi-pronged approach to improving population mental health. Its sustained focus and demonstrated impact on mental health literacy, stigma and help-seeking for depression and anxiety remain largely unmatched among comparable national initiatives.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1017\/s2045796026100857","type":"journal-article","created":{"date-parts":[[2026,7,24]],"date-time":"2026-07-24T04:22:31Z","timestamp":1784866951000},"source":"Crossref","is-referenced-by-count":0,"title":["Beyond awareness: 25 years of population data on the impact of Australia\u2019s Beyond Blue"],"prefix":"10.1017","volume":"35","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-5513-8291","authenticated-orcid":false,"given":"Nicola J.","family":"Reavley","sequence":"first","affiliation":[{"id":[{"id":"https:\/\/ror.org\/01ej9dk98","id-type":"ROR","asserted-by":"publisher"}],"name":"The University of Melbourne"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Meredith","family":"Harris","sequence":"additional","affiliation":[{"name":"The University of Queensland"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2538-4472","authenticated-orcid":false,"given":"Jane","family":"Pirkis","sequence":"additional","affiliation":[{"id":[{"id":"https:\/\/ror.org\/01ej9dk98","id-type":"ROR","asserted-by":"publisher"}],"name":"The University of Melbourne"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3784-0540","authenticated-orcid":false,"given":"Amy","family":"Morgan","sequence":"additional","affiliation":[{"id":[{"id":"https:\/\/ror.org\/01ej9dk98","id-type":"ROR","asserted-by":"publisher"}],"name":"The University of Melbourne"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"56","published-online":{"date-parts":[[2026,7,24]]},"reference":[{"key":"S2045796026100857_ref31","doi-asserted-by":"publisher","DOI":"10.1192\/bjp.173.6.519"},{"key":"S2045796026100857_ref4","doi-asserted-by":"publisher","DOI":"10.1080\/09638237.2020.1760224"},{"key":"S2045796026100857_ref49","doi-asserted-by":"publisher","DOI":"10.1177\/0004867411435288"},{"key":"S2045796026100857_ref50","doi-asserted-by":"publisher","DOI":"10.1016\/j.jad.2011.11.006"},{"key":"S2045796026100857_ref16","doi-asserted-by":"publisher","DOI":"10.1080\/j.1039-8562.2004.02097.x-2"},{"key":"S2045796026100857_ref1","doi-asserted-by":"publisher","DOI":"10.1038\/s44220-025-00562-9"},{"key":"S2045796026100857_ref34","unstructured":"Productivity Commission (June 2025) Mental Health and Suicide Prevention Agreement Review, Interim Report . Canberra: Productivity Commission."},{"key":"S2045796026100857_ref29","doi-asserted-by":"publisher","DOI":"10.1016\/j.ssmph.2019.100483"},{"key":"S2045796026100857_ref12","doi-asserted-by":"publisher","DOI":"10.1177\/00048674241307919"},{"key":"S2045796026100857_ref36","doi-asserted-by":"publisher","DOI":"10.3109\/00048674.2011.621060"},{"key":"S2045796026100857_ref39","doi-asserted-by":"publisher","DOI":"10.1136\/bmjph-2025-003040"},{"key":"S2045796026100857_ref14","doi-asserted-by":"publisher","DOI":"10.1176\/ps.2009.60.5.596"},{"key":"S2045796026100857_ref38","doi-asserted-by":"publisher","DOI":"10.1016\/j.psychres.2012.01.011"},{"key":"S2045796026100857_ref26","doi-asserted-by":"publisher","DOI":"10.1080\/00048670902970866"},{"key":"S2045796026100857_ref20","doi-asserted-by":"publisher","DOI":"10.1007\/BF00794613"},{"key":"S2045796026100857_ref27","doi-asserted-by":"publisher","DOI":"10.1080\/10398560701323976"},{"key":"S2045796026100857_ref3","unstructured":"Australian Bureau of Statistics (2023) National Study of Mental Health and Wellbeing: Tables 1, 12 and 13. https:\/\/www.abs.gov.au\/statistics\/health\/mental-health\/national-study-mental-health-and-wellbeing\/latest-release#data-downloads (accessed 20 October 2025)."},{"key":"S2045796026100857_ref5","unstructured":"Beyond Blue (2023) Strategy 2023+. 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(2019) The Invisible Discriminator. https:\/\/www.youtube.com\/watch?v=7FUdrd0Mg_4 (accessed 6 November 2025)."},{"key":"S2045796026100857_ref46","doi-asserted-by":"publisher","DOI":"10.1080\/j.1440-1665.2005.02180.x"},{"key":"S2045796026100857_ref10","doi-asserted-by":"publisher","DOI":"10.1016\/j.newideapsych.2023.101010"},{"key":"S2045796026100857_ref35","doi-asserted-by":"publisher","DOI":"10.1002\/wps.70007"},{"key":"S2045796026100857_ref18","doi-asserted-by":"publisher","DOI":"10.1080\/j.1440-1614.2006.01739.x"},{"key":"S2045796026100857_ref6","unstructured":"Beyond Blue and The Social Research Centre (2025) Australia\u2019s Mental Health and Wellbeing Check: Trends in mental health and support-seeking. https:\/\/edge.sitecorecloud.io\/beyondblue1-beyondblueltd-p69c-fe1e\/media\/Aust_MH_and_Wellbeing_Check_02JUN25.pdf (accessed 19 October 2025)."},{"key":"S2045796026100857_ref17","doi-asserted-by":"publisher","DOI":"10.1177\/0004867420946840"},{"key":"S2045796026100857_ref19","doi-asserted-by":"publisher","DOI":"10.5694\/j.1326-5377.1997.tb140071.x"},{"key":"S2045796026100857_ref9","volume-title":"Evaluation of Beyond Blue","author":"Dunt","year":"2010"},{"key":"S2045796026100857_ref30","unstructured":"Nous Group (2022) The Way Back Support Services Evaluation: Final Evaluation Report. 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