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Informal interactions between guild members during a 4-year period were collected and analyzed to assess how informal interactions with other group members affected an individual\u2019s in-game achievement. Findings indicate informal communication from other group members (specifically the experience and helpfulness of the other members) positively predict an individual\u2019s task performance, while tenure with the group negatively predict individual achievement. Findings are discussed with respect to network analysis and influence in online groups. <\/jats:p>","DOI":"10.1027\/1864-1105\/a000129","type":"journal-article","created":{"date-parts":[[2014,11,19]],"date-time":"2014-11-19T02:37:41Z","timestamp":1416364661000},"page":"33-44","source":"Crossref","is-referenced-by-count":6,"title":["Network Autocorrelation of Task Performance via Informal Communication Within a Virtual World"],"prefix":"10.1027","volume":"27","author":[{"given":"Caleb T.","family":"Carr","sequence":"first","affiliation":[{"name":"School of Communication, Illinois State University, Normal, IL, USA"}]},{"given":"Paul","family":"Zube","sequence":"additional","affiliation":[{"name":"Department of Humanities, Ferris State University, Big Rapids, MI, USA"}]}],"member":"101","reference":[{"key":"c1","volume-title":"The nature of prejudice","author":"Allport G. 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