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Results provided evidence in support of the mutual inhibitory effects between the appetitive and aversive systems during sequential coactivation and further revealed the role of change in arousing content in resource allocation during different patterns of motivational inhibition. Theoretically, this study extended previous work in offering a clarification on the boundary conditions governing the effect of proposed motivational inhibition when processing sequentially coactive content. <\/jats:p>","DOI":"10.1027\/1864-1105\/a000353","type":"journal-article","created":{"date-parts":[[2022,8,9]],"date-time":"2022-08-09T11:33:04Z","timestamp":1660044784000},"page":"120-129","source":"Crossref","is-referenced-by-count":1,"title":["Does Sequence Matter?"],"prefix":"10.1027","volume":"35","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-8390-2637","authenticated-orcid":true,"given":"Tianjiao (Grace)","family":"Wang","sequence":"first","affiliation":[{"name":"Department of Communication, Slane College of \t\t\t\t\tCommunications and Fine Arts, Bradley University, Peoria, IL, \t\t\t\t\t\tUSA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6531-6127","authenticated-orcid":true,"given":"Rachel L.","family":"Bailey","sequence":"additional","affiliation":[{"name":"College of Communication and Information, Florida \t\t\t\t\tState University, Tallahassee, FL, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"101","reference":[{"key":"c1","doi-asserted-by":"publisher","DOI":"10.1080\/10410236.2016.1250186"},{"key":"c2","unstructured":"Berntson,\n\t\t\t\t\t\t\tG. & \t\t\t\t\t\t\t\tCacioppo, J.\n\t\t\t\t\t\t\t\tT. 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