{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,5]],"date-time":"2026-01-05T22:34:30Z","timestamp":1767652470531,"version":"3.40.5"},"reference-count":35,"publisher":"Hogrefe Publishing Group","issue":"6","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Journal of Media Psychology"],"published-print":{"date-parts":[[2023,11]]},"abstract":"<jats:p> Abstract: The purpose of the present study is to explore how narrative political ads interact with other message strategies in affecting recipients\u2019 ad responses. To accomplish that, we conducted a 2\u00a0\u00d7\u00a02\u00a0\u00d7\u00a02 between-subjects experiment whereby participants viewed political ads manipulated by message format (non-narrative vs. narrative), message valence (negative vs. positive), and message focus (issue vs. character). Results suggested that narrative political ads elicited favorable advertising evaluations via increased transportation and reduced counterarguing. Moreover, when political ads attacked the competing candidate\u2019s character, the narrative message led to higher levels of empathy and lower levels of counterarguing than the non-narrative message. Reduced counterarguing was the mechanism through which favorable ad evaluations were generated. These findings have both theoretical and practical implications. <\/jats:p>","DOI":"10.1027\/1864-1105\/a000374","type":"journal-article","created":{"date-parts":[[2023,3,2]],"date-time":"2023-03-02T11:11:15Z","timestamp":1677755475000},"page":"325-334","source":"Crossref","is-referenced-by-count":2,"title":["Effects of Issue- and Character-Based Narrative Political Ads on Ad Evaluations"],"prefix":"10.1027","volume":"35","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-5036-3190","authenticated-orcid":true,"given":"Fuyuan","family":"Shen","sequence":"first","affiliation":[{"name":"Bellisario College of Communications, Pennsylvania State University, University           Park, PA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8123-1841","authenticated-orcid":true,"given":"Guolan","family":"Yang","sequence":"additional","affiliation":[{"name":"Department of Communication, Journalism, and Public Relations, Oakland University,           Rochester, MI, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-5455-0556","authenticated-orcid":true,"given":"Jeff","family":"Conlin","sequence":"additional","affiliation":[{"name":"School of Journalism and Mass Communications, University of Kansas, Lawrence, KS,             USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9972-6914","authenticated-orcid":true,"given":"Pratiti","family":"Diddi","sequence":"additional","affiliation":[{"name":"Department of Communication, George Mason University, Fairfax, VA,             USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"101","reference":[{"key":"c1","doi-asserted-by":"publisher","DOI":"10.1080\/15213269.2014.987400"},{"key":"c2","doi-asserted-by":"publisher","DOI":"10.1080\/10810730701806953"},{"key":"c3","doi-asserted-by":"publisher","DOI":"10.1080\/10510970109388546"},{"key":"c4","doi-asserted-by":"crossref","unstructured":"Bilandzic, H. &                 Busselle, R.             (2013). Narrative persuasion. In J. P. Dillard, & L. Shen (Eds.), The persuasion               handbook: Developments in theory and practice (2nd ed., pp.             200\u2013219). Sage.","DOI":"10.4135\/9781452218410.n13"},{"key":"c5","doi-asserted-by":"publisher","DOI":"10.1207\/S15327027HC1602_2"},{"key":"c6","doi-asserted-by":"publisher","DOI":"10.1080\/10810730701807027"},{"key":"c7","doi-asserted-by":"crossref","unstructured":"Dal Cin, S.,                 Zanna, M. P. &                 Fong, G. T.             (2004). Narrative persuasion and overcoming resistance. In             E. S. Knowles, & J. A. Linn (Eds.), Resistance and               persuasion (pp. 175\u2013191).             Erlbaum.","DOI":"10.1037\/e633872013-232"},{"key":"c8","doi-asserted-by":"publisher","DOI":"10.1080\/15205430701582512"},{"key":"c9","doi-asserted-by":"publisher","DOI":"10.1177\/0093650211408594"},{"key":"c10","unstructured":"De Vreese, C. H.             (2003). Framing: Theory and typology. In L. Lagerwerf, W. Spooren, & L. Degand (Eds.), Determination               of information and tenor in texts: Multidisciplinary approaches to discourse (pp.             151\u2013164). Neerlandistiek           Publikationen."},{"key":"c11","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2004.10639163"},{"key":"c12","doi-asserted-by":"publisher","DOI":"10.1086\/346251"},{"key":"c13","doi-asserted-by":"publisher","DOI":"10.1080\/08838158509386573"},{"key":"c14","doi-asserted-by":"publisher","DOI":"10.1111\/j.1460-2466.2006.00288.x"},{"key":"c15","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.79.5.701"},{"key":"c16","doi-asserted-by":"publisher","DOI":"10.1080\/03637751.2017.1352100"},{"key":"c17","doi-asserted-by":"publisher","DOI":"10.1177\/1090198106291963"},{"key":"c18","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2016.1268984"},{"key":"c19","unstructured":"Lagerwerf, L. &                 Yu, L.             (2017). Metaphor and framing in political speeches: Framing effects of             conceptual metaphor on recognition and recall. In A. Baicchi, & E. Pinelli (Eds.), Cognitive               modelling in language and discourse across cultures (pp.             249\u2013264). Cambridge Scholars             Publishing."},{"key":"c20","doi-asserted-by":"publisher","DOI":"10.2307\/2111215"},{"key":"c21","doi-asserted-by":"publisher","DOI":"10.1111\/j.1468-2508.2007.00618.x"},{"key":"c22","doi-asserted-by":"publisher","DOI":"10.1177\/0093650213514600"},{"key":"c23","doi-asserted-by":"publisher","DOI":"10.1177\/0093650213514600"},{"key":"c24","doi-asserted-by":"publisher","DOI":"10.1177\/1948550610376600"},{"key":"c25","doi-asserted-by":"publisher","DOI":"10.1080\/03637750701196896"},{"key":"c26","doi-asserted-by":"publisher","DOI":"10.1111\/j.1468-2885.2003.tb00292.x"},{"key":"c27","doi-asserted-by":"publisher","DOI":"10.1177\/1077699012439020"},{"issue":"3","key":"c28","first-page":"53","volume":"32","author":"Perloff R. M.","year":"1992","journal-title":"Journal of Advertising Research"},{"key":"c29","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.1997.10673515"},{"journal-title":"The New York Times","year":"2017","author":"Shane S.","key":"c30"},{"key":"c31","doi-asserted-by":"publisher","DOI":"10.1111\/j.1460-2466.2004.tb02617.x"},{"key":"c32","doi-asserted-by":"publisher","DOI":"10.1207\/S15327825MCS0504_02"},{"key":"c33","doi-asserted-by":"publisher","DOI":"10.1007\/BF01207761"},{"key":"c34","doi-asserted-by":"publisher","DOI":"10.1111\/j.1468-2885.2002.tb00265.x"},{"key":"c35","doi-asserted-by":"publisher","DOI":"10.1080\/08838151.2018.1451858"}],"container-title":["Journal of Media Psychology"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/econtent.hogrefe.com\/doi\/pdf\/10.1027\/1864-1105\/a000374","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,12,21]],"date-time":"2023-12-21T10:38:12Z","timestamp":1703155092000},"score":1,"resource":{"primary":{"URL":"https:\/\/econtent.hogrefe.com\/doi\/10.1027\/1864-1105\/a000374"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2023,11]]},"references-count":35,"journal-issue":{"issue":"6","published-print":{"date-parts":[[2023,11]]}},"alternative-id":["10.1027\/1864-1105\/a000374"],"URL":"https:\/\/doi.org\/10.1027\/1864-1105\/a000374","relation":{},"ISSN":["1864-1105","2151-2388"],"issn-type":[{"type":"print","value":"1864-1105"},{"type":"electronic","value":"2151-2388"}],"subject":[],"published":{"date-parts":[[2023,11]]}}}