{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,31]],"date-time":"2025-10-31T14:35:48Z","timestamp":1761921348866,"version":"build-2065373602"},"reference-count":30,"publisher":"Hogrefe Publishing Group","issue":"6","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Journal of Media Psychology"],"published-print":{"date-parts":[[2025,11]]},"abstract":"<jats:p>Abstract: Generative AI, such as ChatGPT, has become commonplace. One way AI is being used is to create stories; however, the moral values they highlight are unclear. The current study examines the types of moral intuition exemplars most commonly found in AI-generated narratives. Using randomized prompts that specified different types of narratives (quality-level, genre, medium, target audience, and intended response), ChatGPT-4o was instructed to create ten thousand stories, which were coded for the presence of the five moral intuitions from Moral Foundations Theory. Results show that higher-quality stories were more likely to include moral intuitions that were upheld rather than vioated. Likewise, the upholdings\/violations of each moral intuition varied when prompted to create stories for different genres, mediums, and target audiences. The degree to which AI-generated stories reflect the intuition exemplars prominent in the media landscape in general and for audiences across moral subcultures is discussed.<\/jats:p>","DOI":"10.1027\/1864-1105\/a000493","type":"journal-article","created":{"date-parts":[[2025,10,31]],"date-time":"2025-10-31T07:01:40Z","timestamp":1761894100000},"page":"335-343","source":"Crossref","is-referenced-by-count":1,"title":["The Representation of Moral Intuitions in Stories Created by ChatGPT"],"prefix":"10.1027","volume":"37","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-3689-9161","authenticated-orcid":true,"given":"Joshua","family":"Baldwin","sequence":"first","affiliation":[{"name":"Division of Emerging Media Studies, Boston University, Boston, MA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"101","reference":[{"key":"c1","doi-asserted-by":"publisher","DOI":"10.1037\/pspp0000470"},{"key":"c2","doi-asserted-by":"publisher","DOI":"10.31234\/osf.io\/5b26t"},{"key":"c3","volume-title":"Comparative moral intuition prominence in narratives shapes audience intuition salience and affective dispositions","author":"Baldwin J.","year":"2023"},{"key":"c4","unstructured":"Baldwin, J. (2025, August 24).\n                      The representation of moral intuitions in stories created by ChatGPT\n                      [Data, Materials]. https:\/\/osf.io\/ezxk3"},{"key":"c5","doi-asserted-by":"publisher","DOI":"10.1080\/01638531003702109"},{"key":"c6","doi-asserted-by":"publisher","DOI":"10.1515\/commun-2012-0020"},{"key":"c7","doi-asserted-by":"publisher","DOI":"10.1086\/701478"},{"key":"c8","doi-asserted-by":"publisher","DOI":"10.1016\/j.tics.2023.04.008"},{"key":"c9","doi-asserted-by":"publisher","DOI":"10.1027\/1864-1105\/a000173"},{"key":"c10","doi-asserted-by":"publisher","DOI":"10.4324\/9781003591023"},{"key":"c11","doi-asserted-by":"publisher","DOI":"10.1037\/0003-066X.48.1.26"},{"key":"c12","doi-asserted-by":"publisher","DOI":"10.1037\/a0015141"},{"key":"c13","doi-asserted-by":"crossref","unstructured":"Haidt, J. & Joseph, C. (2007). The moral mind: How 5 sets of innate intuitions guide the development of many culture-specific virtues, and perhaps even modules. In P. Carruthers, S. Laurence, & S. Stich (Eds.),\n                      The innate mind\n                      (Vol. 3, pp. 367\u2013391). Oxford University Press.","DOI":"10.1093\/acprof:oso\/9780195332834.003.0019"},{"key":"c14","doi-asserted-by":"publisher","DOI":"10.1080\/08838151.2022.2120879"},{"key":"c15","doi-asserted-by":"publisher","DOI":"10.3758\/s13428-020-01433-0"},{"key":"c16","doi-asserted-by":"publisher","DOI":"10.17645\/mac.v8i3.3155"},{"key":"c17","doi-asserted-by":"publisher","unstructured":"Kojima, T., Gu, S. S., Reid, M., Matsuo, Y. & Iwasawa, Y. (2023).\n                      Large language models are zero-shot reasoners\n                      . arXiv Preprint. https:\/\/doi.org\/10.48550\/arXiv.2205.11916","DOI":"10.48550\/arXiv.2205.11916"},{"key":"c18","volume-title":"International affective picture system (IAPS): Technical manual and affective ratings","author":"Lang P. J.","year":"1997"},{"key":"c19","doi-asserted-by":"publisher","DOI":"10.1111\/j.2044-8295.2011.02016.x"},{"key":"c20","doi-asserted-by":"publisher","unstructured":"Mohammad, S. (2018). Obtaining reliable human ratings of valence, arousal, and dominance for 20,000 English words. In I. Gurevych, & Y. Miyao (Eds.),\n                      Proceedings of the 56th Annual Meeting of the Association for Computational Linguistics\n                      (pp. 174\u2013184). Association for Computational Linguistics. https:\/\/doi.org\/10.18653\/v1\/P18-101","DOI":"10.18653\/v1\/P18-101"},{"key":"c21","doi-asserted-by":"publisher","DOI":"10.1080\/15205436.2013.872277"},{"key":"c22","doi-asserted-by":"publisher","DOI":"10.1371\/journal.pone.0294402"},{"key":"c23","volume-title":"New and improved content moderation tooling","author":"Markov T.","year":"2022"},{"key":"c24","doi-asserted-by":"publisher","DOI":"10.1080\/08838151.2020.1757364"},{"key":"c25","volume-title":"National television violence study. Volume 1","author":"Seawell M.","year":"1997"},{"key":"c26","doi-asserted-by":"publisher","DOI":"10.1111\/j.1468-2885.2007.00296.x"},{"key":"c27","doi-asserted-by":"publisher","unstructured":"Simmons, G. (2022).\n                      Moral mimicry: Large language models produce moral rationalizations tailored to political identity\n                      . arXiv Preprint https:\/\/doi.org\/10.48550\/arXiv.2209.12106","DOI":"10.48550\/arXiv.2209.12106"},{"key":"c28","doi-asserted-by":"crossref","unstructured":"Tamborini, R. (2013). Model of intuitive morality and exemplars. In R. Tamborini (Ed.),\n                      Media and the moral mind\n                      (pp. 43\u201374). Routledge.","DOI":"10.4324\/9780203127070"},{"key":"c29","unstructured":"Zillmann, D. (2000). Basal morality in drama appreciation. In I. Bondebjerg (Ed.),\n                      Moving images, culture, and the mind\n                      (pp. 53\u201363). University of Luton Press."},{"key":"c30","doi-asserted-by":"publisher","DOI":"10.1207\/s1532785xmep0101_5"}],"container-title":["Journal of Media Psychology"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/econtent.hogrefe.com\/doi\/pdf\/10.1027\/1864-1105\/a000493","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,10,31]],"date-time":"2025-10-31T07:01:48Z","timestamp":1761894108000},"score":1,"resource":{"primary":{"URL":"https:\/\/econtent.hogrefe.com\/doi\/10.1027\/1864-1105\/a000493"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2025,11]]},"references-count":30,"journal-issue":{"issue":"6","published-print":{"date-parts":[[2025,11]]}},"alternative-id":["10.1027\/1864-1105\/a000493"],"URL":"https:\/\/doi.org\/10.1027\/1864-1105\/a000493","relation":{},"ISSN":["1864-1105","2151-2388"],"issn-type":[{"value":"1864-1105","type":"print"},{"value":"2151-2388","type":"electronic"}],"subject":[],"published":{"date-parts":[[2025,11]]}}}