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Here we tested the hypothesis that these differences in gaze are linked to representational properties of the individual visual system in 61 adults. Eye-tracking captured each observer\u2019s characteristic gaze tendencies during naturalistic scene viewing, and independent functional magnetic resonance imaging recorded category-selective responses to faces, words and other stimuli when participants were instructed to fixate centrally. We find that the propensity to fixate faces or text goes along with enhanced distinctiveness and enlarged functional regions of corresponding categorical representations in the ventral stream. These in turn predicted performance on reading and face recognition tasks. 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