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However, few studies have examined the concordance among measures that fall under this label. In this study, we assessed 50 ten-month-old infants using three common measures of social visual attention: eye (versus mouth) preference, gaze following, and face preference (versus non-social objects). We also examined their association with concurrent parent-rated socio-communicative abilities. No significant associations were found among the gaze measures. Notably, only eye preference was uniquely associated with communicative abilities (\u03b2\u2009=\u20090.364,\n                    <jats:italic>p<\/jats:italic>\n                    \u2009=\u20090.018), while the other gaze measure showed no such relationship. These findings suggest that what is commonly referred to as \u2018social attention\u2019 reflects a set of functionally distinct and seemingly unrelated behaviors, highlighting the need to re-evaluate its conceptualization as a unified construct in early development.\n                  <\/jats:p>","DOI":"10.1038\/s41598-026-36807-5","type":"journal-article","created":{"date-parts":[[2026,1,20]],"date-time":"2026-01-20T00:34:46Z","timestamp":1768869286000},"update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Lack of concordance among infant social attention measures"],"prefix":"10.1038","volume":"16","author":[{"given":"Charlotte","family":"Viktorsson","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kim","family":"Astor","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"297","published-online":{"date-parts":[[2026,1,20]]},"reference":[{"issue":"1","key":"36807_CR1","doi-asserted-by":"publisher","first-page":"66","DOI":"10.1016\/j.jecp.2012.04.012","volume":"113","author":"E Di Giorgio","year":"2012","unstructured":"Di Giorgio, E. et al. 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