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This study develops an integrated multi-criteria decision-making (MCDM) framework that includes Porter\u2019s diamond model within a fuzzy DEMATEL\u2013DANP\u2013VIKOR approach to support the comparison of outlet location options. Seventeen evaluation indicators were identified through a literature review and a modified Delphi process. The fuzzy DEMATEL method was used to analyze causal relationships among criteria, while the DANP method was used to determine interdependent weights. VIKOR was then applied to rank three candidate locations shortlisted during the initial planning stage in Tainan, followed by sensitivity analysis. The results show that the proposed framework clarifies the patterns of structural influence and preference-sensitive rankings while maintaining stability across different decision preferences. 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