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Indeed, they have to address business and societal challenges with much more consistency and responsibility, as information technologies (IT) are being infused into the development of products and services. It is a question of exploring how to rendezvous responsible management and IT potential for value co-creation. This paper considers Service Science and its two disciplinary pillars \u2013 marketing (Service-Dominant logic), and information technology (Service-IT logic). Then it introduces a third pillar, the Responsible Service logic, to fill the gap between them and, in such a way, to reinforce a cognitive continuum between all these pillars. Thus, the Responsible Service logic will concern all the co-creators of the service, although they have different skills, activities, competencies, and even belong to different entities. 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