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Despite all the heterogeneity in the respective \u201crun-transform-innovate\u201d contexts of the different responsible entities, they all have in common that they have to become \u201cbetter future versions of themselves\u201d to overcome their challenges [40]. Using the example of organizations, the concept of Service Innovation Roadmaps (SIR\u2019s) is introduced to broaden a discussion in this area that has so far been very technology-focused [15, 28, 40]. In order to identify and take into account new dimensions and to give greater consideration to other nontechnological aspects as well, the research design of \u201ctheory adaptation\u201d is chosen [16].<\/jats:p>","DOI":"10.1051\/itmconf\/20235104001","type":"journal-article","created":{"date-parts":[[2023,2,7]],"date-time":"2023-02-07T09:15:04Z","timestamp":1675761304000},"page":"04001","source":"Crossref","is-referenced-by-count":1,"title":["Service innovation roadmaps as benchmarks for organizational learning"],"prefix":"10.1051","volume":"51","author":[{"given":"Markus","family":"Warg","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Markus","family":"Frosch","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Peter","family":"Weiss","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Andreas","family":"Zolnowski","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"250","published-online":{"date-parts":[[2023,2,7]]},"reference":[{"key":"R1","unstructured":"Alcock J., Animal Behavior: An Evolutionary Approach, Sinauer Associates. 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