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Shortages are allowed and these are partially backlogged with a variable rate dependent on the duration of waiting time until to the arrival of next order. In this inventory model, the deterioration rate follows a three-parameter Weibull distribution. The corresponding inventory model is formulated and solved by using the well-known generalized reduced gradient method along with an algorithm. To validate the inventory model, two numerical examples are considered and solved. Finally, based on one numerical example, the impacts of different parameters are studied by a sensitivity analysis considering one parameter at a time and leaving the other parameters fixed.<\/jats:p>","DOI":"10.1051\/ro\/2017052","type":"journal-article","created":{"date-parts":[[2017,6,13]],"date-time":"2017-06-13T06:37:10Z","timestamp":1497335830000},"page":"903-916","source":"Crossref","is-referenced-by-count":35,"title":["An inventory model of a three parameter Weibull distributed deteriorating item with variable demand dependent on price and frequency of advertisement under trade credit"],"prefix":"10.1051","volume":"53","author":[{"given":"Ali Akbar","family":"Shaikh","sequence":"first","affiliation":[]},{"given":"Leopoldo Eduardo","family":"C\u00e1rdenas\u2013Barr\u00f3n","sequence":"additional","affiliation":[]},{"given":"Asoke Kumar","family":"Bhunia","sequence":"additional","affiliation":[]},{"given":"Sunil","family":"Tiwari","sequence":"additional","affiliation":[]}],"member":"250","published-online":{"date-parts":[[2019,7,10]]},"reference":[{"key":"R1","doi-asserted-by":"crossref","first-page":"1093","DOI":"10.1287\/mnsc.42.8.1093","volume":"42","author":"Abad","year":"1996","journal-title":"Manag. 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