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A little research studies the store-brand production issue, however, all under single-retailer scenarios. To approach the real world, we employ game theory to model interaction between a national-brand manufacturer and multiple locally monopolist retailers, one of whom has capability and motivation to introduce a store brand. Five Stackelberg games are build and solved to investigate: how the presence of the non-store-brand retailers affects the store-brand retailer\u2019s decision on and profitability in the store-brand introduction; how the store-brand retailer should arrange store-brand production; whether there is a win\u2013win situation where both the store-brand retailer and the national-brand manufacturerare better off with the latter producing the store brand. Accordingly, our study offers a novel rationale for why so many, especially leading, national-brand manufacturers are involved in the store-brand production. Some useful managerial suggestions are proposed on the store-brand introduction and production arrangement.<\/jats:p>","DOI":"10.1051\/ro\/2019035","type":"journal-article","created":{"date-parts":[[2019,3,20]],"date-time":"2019-03-20T08:51:33Z","timestamp":1553071893000},"page":"827-843","source":"Crossref","is-referenced-by-count":10,"title":["Store-brand introduction and production arrangement in the presence of multiple retailers"],"prefix":"10.1051","volume":"54","author":[{"given":"Rong","family":"Cheng","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Weimin","family":"Ma","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Hua","family":"Ke","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"250","published-online":{"date-parts":[[2020,3,20]]},"reference":[{"key":"R1","doi-asserted-by":"crossref","first-page":"50","DOI":"10.1016\/j.ijpe.2015.04.014","volume":"166","author":"Amrouche","year":"2015","journal-title":"Int. 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