{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,17]],"date-time":"2025-10-17T14:15:57Z","timestamp":1760710557344},"reference-count":34,"publisher":"EDP Sciences","issue":"3","license":[{"start":{"date-parts":[[2021,6,1]],"date-time":"2021-06-01T00:00:00Z","timestamp":1622505600000},"content-version":"vor","delay-in-days":31,"URL":"https:\/\/www.edpsciences.org\/en\/authors\/copyright-and-licensing"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["RAIRO-Oper. Res."],"accepted":{"date-parts":[[2021,4,7]]},"published-print":{"date-parts":[[2021,5]]},"abstract":"<jats:p>In this paper, we analyze the optimal order-quantity decisions in a supply chain with mass customization (MC) manufacturer and overconfident retailers. First, we consider a newsvendor model in which an unbiased retailer sells mass customized products. The retailer needs to make order quantity decisions before the selling season. Meanwhile, the supplier is a mass customization manufacturer and implements modular production. The supply process is uncertain, as the real quantity the retailer received is the order quantity multiplied by a random yield rate. Second, two overconfident models are considered and theorems are proposed. In the first model, the behavioral bias of overconfidence only affects the retailer\u2019s judgment of variance of market demand. In the second model, the behavior bias of overconfidence affects not only the retailer\u2019s cognition of the variance of market demand, but also his cognition of the expectation of market demand. In addition, the relationship between the optimal decisions and the modularity level is obtained. Finally, we provide managerial insights for the decision makers of the retailers and the manufacturers on order quantity and modularity level, respectively.<\/jats:p>","DOI":"10.1051\/ro\/2021060","type":"journal-article","created":{"date-parts":[[2021,4,13]],"date-time":"2021-04-13T19:04:13Z","timestamp":1618340653000},"page":"1325-1341","source":"Crossref","is-referenced-by-count":4,"title":["Optimal decision in MC supply chain with overconfident retailer based on the newsvendor model"],"prefix":"10.1051","volume":"55","author":[{"given":"Bayi","family":"Cheng","sequence":"first","affiliation":[]},{"given":"Ruofan","family":"Li","sequence":"additional","affiliation":[]},{"given":"Xiaoxi","family":"Zhu","sequence":"additional","affiliation":[]},{"given":"Mi","family":"Zhou","sequence":"additional","affiliation":[]},{"given":"Xiongfei","family":"Cao","sequence":"additional","affiliation":[]}],"member":"250","published-online":{"date-parts":[[2021,6,1]]},"reference":[{"key":"R1","doi-asserted-by":"crossref","first-page":"204","DOI":"10.1287\/msom.1070.0155","volume":"10","author":"Alptekinoglu","year":"2008","journal-title":"Manuf. Serv. Oper. Manage."},{"key":"R2","doi-asserted-by":"crossref","first-page":"381","DOI":"10.1007\/s001700170062","volume":"18","author":"Bi","year":"2001","journal-title":"Int. J. Adv. Manuf. Technol."},{"key":"R3","unstructured":"Croson D., Croson R and Ren Y., How to Manage an Overconfident Newsvendor. Cox School of Business, Southern Methodist University, Dallas (2008)."},{"key":"R4","doi-asserted-by":"crossref","first-page":"150","DOI":"10.1016\/j.omega.2018.08.004","volume":"88","author":"Choi","year":"2019","journal-title":"Omega-Int. J. Manage. Sci."},{"key":"R5","doi-asserted-by":"crossref","first-page":"2374","DOI":"10.1016\/j.procs.2019.09.412","volume":"159","author":"Fei","year":"2019","journal-title":"Proc. Comput. Sci."},{"key":"R6","doi-asserted-by":"crossref","first-page":"14","DOI":"10.1016\/j.ijpe.2012.03.002","volume":"138","author":"Fogliatto","year":"2012","journal-title":"Int. J. Prod. Econ."},{"key":"R7","doi-asserted-by":"crossref","first-page":"676","DOI":"10.1287\/msom.1070.0205","volume":"10","author":"Gino","year":"2008","journal-title":"Manuf. Serv. Oper. Manage."},{"key":"R8","doi-asserted-by":"crossref","first-page":"1770","DOI":"10.1257\/aer.99.5.1770","volume":"99","author":"Grubb","year":"2009","journal-title":"Am. Econ. Rev."},{"key":"R9","doi-asserted-by":"crossref","first-page":"308","DOI":"10.1287\/orsc.2019.1300","volume":"31","author":"Gutierrez","year":"2020","journal-title":"Org. Sci."},{"key":"R10","doi-asserted-by":"crossref","first-page":"833","DOI":"10.1111\/poms.12952","volume":"28","author":"Jiang","year":"2019","journal-title":"Prod. Oper. Manage."},{"key":"R11","doi-asserted-by":"crossref","first-page":"93","DOI":"10.1016\/j.ijpe.2018.09.028","volume":"206","author":"Jain","year":"2018","journal-title":"Int. J. Prod. Econ."},{"key":"R12","doi-asserted-by":"crossref","unstructured":"Jost P. and Susser T., Company-customer interaction in mass customization. Int. J. Prod. Econ. 220 (2020).","DOI":"10.1016\/j.ijpe.2019.07.027"},{"key":"R13","doi-asserted-by":"crossref","first-page":"166","DOI":"10.1016\/j.ejor.2019.02.023","volume":"277","author":"Kirshner","year":"2019","journal-title":"Eur. J. Oper. Res."},{"key":"R14","doi-asserted-by":"crossref","first-page":"157","DOI":"10.1111\/deci.12158","volume":"47","author":"Kocabiyikoglu","year":"2016","journal-title":"Decis. Sci."},{"key":"R15","doi-asserted-by":"crossref","first-page":"1347","DOI":"10.1111\/poms.12981","volume":"28","author":"Li","year":"2019","journal-title":"Prod. Oper. Manage."},{"key":"R16","doi-asserted-by":"crossref","first-page":"2637","DOI":"10.1287\/mnsc.2016.2469","volume":"63","author":"Li","year":"2017","journal-title":"Manage. Sci."},{"key":"R17","doi-asserted-by":"crossref","first-page":"289","DOI":"10.1016\/S0925-5273(03)00117-8","volume":"85","author":"MacCarthy","year":"2003","journal-title":"Int. J. Prod. Econ."},{"key":"R18","doi-asserted-by":"crossref","first-page":"503","DOI":"10.1111\/j.1937-5956.2010.01131.x","volume":"19","author":"Merle","year":"2010","journal-title":"Prod. Oper. Manage."},{"key":"R19","doi-asserted-by":"crossref","first-page":"502","DOI":"10.1037\/0033-295X.115.2.502","volume":"115","author":"Moore","year":"2008","journal-title":"Psychol. Rev."},{"key":"R20","doi-asserted-by":"crossref","first-page":"1783","DOI":"10.1111\/poms.12361","volume":"24","author":"Ovchinnikov","year":"2015","journal-title":"Prod. Oper. Manage."},{"key":"R21","first-page":"183","volume":"47","author":"Petruzzi","year":"1999","journal-title":"RAIRO: OR"},{"key":"R22","doi-asserted-by":"crossref","unstructured":"Qi Y., Mao Z., Zhang M. and Guo H., Manufacturing practices and servitization: the role of mass customization and product innovation capabilities. Int. J. Prod. Econ. 228 (2020).","DOI":"10.1016\/j.ijpe.2020.107747"},{"key":"R23","doi-asserted-by":"crossref","first-page":"2502","DOI":"10.1287\/mnsc.2013.1715","volume":"59","author":"Ren","year":"2013","journal-title":"Manage. Sci."},{"key":"R24","doi-asserted-by":"crossref","first-page":"496","DOI":"10.1057\/s41274-016-0103-5","volume":"68","author":"Ren","year":"2017","journal-title":"J. Oper. Res. Soc."},{"key":"R25","doi-asserted-by":"crossref","first-page":"404","DOI":"10.1287\/mnsc.46.3.404.12070","volume":"46","author":"Schweitzer","year":"2000","journal-title":"Manage. Sci."},{"key":"R26","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1016\/S0925-5273(00)00079-7","volume":"72","author":"Silveira","year":"2001","journal-title":"Int. J. Prod. Econ."},{"key":"R27","doi-asserted-by":"crossref","unstructured":"Wu D. and Chen F., The overconfident and ambiguity-averse newsvendor problem in perishable product decision. Comput. Ind. Eng. 148 (2020).","DOI":"10.1016\/j.cie.2020.106689"},{"key":"R28","doi-asserted-by":"crossref","first-page":"11","DOI":"10.1016\/j.cie.2017.09.046","volume":"114","author":"Xu","year":"2017","journal-title":"Comput. Ind. Eng."},{"key":"R29","doi-asserted-by":"crossref","first-page":"162","DOI":"10.1016\/j.cor.2018.04.003","volume":"101","author":"Xu","year":"2019","journal-title":"Comput. Oper. Res."},{"key":"R30","doi-asserted-by":"crossref","first-page":"90","DOI":"10.1016\/j.tre.2016.01.013","volume":"90","author":"Xue","year":"2016","journal-title":"Transp. Res. Part E-Logistics Transp. Rev."},{"key":"R31","doi-asserted-by":"crossref","first-page":"197","DOI":"10.1016\/j.ijpe.2008.10.008","volume":"117","author":"Yao","year":"2009","journal-title":"Int. J. Prod. Econ."},{"key":"R32","first-page":"3","volume":"1","author":"Yao","year":"2006","journal-title":"Int. J. Manage. Sci. Eng. Manage."},{"key":"R33","doi-asserted-by":"crossref","first-page":"38","DOI":"10.1504\/EJIE.2013.051596","volume":"16","author":"Yong","year":"2013","journal-title":"Ind. Eng. J."},{"key":"R34","doi-asserted-by":"crossref","first-page":"227","DOI":"10.1016\/j.ijpe.2017.01.011","volume":"207","author":"Zhang","year":"2017","journal-title":"Int. J. Prod. Econ."}],"container-title":["RAIRO - Operations Research"],"original-title":[],"link":[{"URL":"https:\/\/www.rairo-ro.org\/10.1051\/ro\/2021060\/pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2021,6,1]],"date-time":"2021-06-01T16:20:00Z","timestamp":1622564400000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.rairo-ro.org\/10.1051\/ro\/2021060"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021,5]]},"references-count":34,"journal-issue":{"issue":"3"},"alternative-id":["ro200247"],"URL":"https:\/\/doi.org\/10.1051\/ro\/2021060","relation":{},"ISSN":["0399-0559","1290-3868"],"issn-type":[{"value":"0399-0559","type":"print"},{"value":"1290-3868","type":"electronic"}],"subject":[],"published":{"date-parts":[[2021,5]]}}}