{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,19]],"date-time":"2026-01-19T06:40:00Z","timestamp":1768804800963,"version":"3.49.0"},"reference-count":50,"publisher":"EDP Sciences","issue":"1","license":[{"start":{"date-parts":[[2023,2,3]],"date-time":"2023-02-03T00:00:00Z","timestamp":1675382400000},"content-version":"vor","delay-in-days":33,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0"}],"funder":[{"DOI":"10.13039\/501100001809","name":"National Natural Science Foundation of China","doi-asserted-by":"publisher","award":["72171214"],"award-info":[{"award-number":["72171214"]}],"id":[{"id":"10.13039\/501100001809","id-type":"DOI","asserted-by":"publisher"}]},{"name":"Key Program of the National Natural Science Foundation of China","award":["71731010"],"award-info":[{"award-number":["71731010"]}]},{"DOI":"10.13039\/501100001809","name":"National Natural Science Foundation of China","doi-asserted-by":"publisher","award":["71571174"],"award-info":[{"award-number":["71571174"]}],"id":[{"id":"10.13039\/501100001809","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["RAIRO-Oper. Res."],"accepted":{"date-parts":[[2022,12,8]]},"published-print":{"date-parts":[[2023,1]]},"abstract":"<jats:p>This paper focuses on the supply chain consisting of a manufacturer, a third-party (3P) seller, and an e-platform, while the 3P seller sells products through the e-platform. If the e-platform not only provides a sales channel for the 3P seller, but also determines the retail price and then sells products directly, we call it e-platform encroachment, which creates price competition between the 3P seller and e-platform. We find that the encroachment benefits the manufacturer and e-platform but hurts the 3P seller. And both the manufacturer and 3P seller prefer the price discrimination strategy to the uniform pricing strategy, while the e-platform does not necessarily. The price discrimination strategy encourages the manufacturer to offer the 3P seller a preferential wholesale price as the compensation and to curb the competitive advantage of the e-platform. The two pricing strategies have the same total sales quantity but different allocations across channels. Moreover, we propose a new coordination mechanism to reduce the double marginalization effect and improve supply chain performance. In extensions, we demonstrate numerically how the e-platform should decide the commission rate and compare the e-platform encroachment model with the manufacturer encroachment model to reveal the impact of different encroachment roles on all parties in the supply chain.<\/jats:p>","DOI":"10.1051\/ro\/2022212","type":"journal-article","created":{"date-parts":[[2022,12,9]],"date-time":"2022-12-09T09:17:53Z","timestamp":1670577473000},"page":"157-181","source":"Crossref","is-referenced-by-count":7,"title":["Channel structure of E-platform encroachment"],"prefix":"10.1051","volume":"57","author":[{"given":"Juan","family":"Wu","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Gongbing","family":"Bi","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yang","family":"Xu","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Xiujing","family":"Dang","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"250","published-online":{"date-parts":[[2023,2,3]]},"reference":[{"key":"R1","doi-asserted-by":"crossref","first-page":"2259","DOI":"10.1287\/mnsc.2015.2230","volume":"62","author":"Abhishek","year":"2016","journal-title":"Manag. Sci."},{"key":"R2","doi-asserted-by":"crossref","first-page":"651","DOI":"10.1287\/mksc.1070.0280","volume":"26","author":"Arya","year":"2007","journal-title":"Mark. Sci."},{"key":"R3","doi-asserted-by":"crossref","unstructured":"Bi G., Wang X. and Xu Y., Platform\u2019s recommendation strategy considering limited consumer awareness and market encroachment. IEEE Trans. Eng. Manag. (2022). DOI: 10.1109\/TEM.2022.3172694.","DOI":"10.1109\/TEM.2022.3172694"},{"key":"R4","doi-asserted-by":"crossref","first-page":"1009","DOI":"10.1007\/s00291-013-0326-7","volume":"35","author":"Brunner","year":"2013","journal-title":"OR Spectr."},{"key":"R5","doi-asserted-by":"crossref","first-page":"361","DOI":"10.1093\/joclec\/nhs006","volume":"8","author":"Bulmash","year":"2012","journal-title":"J. Compet. Law Econ."},{"key":"R6","doi-asserted-by":"crossref","first-page":"22","DOI":"10.1016\/j.jretai.2009.11.002","volume":"86","author":"Cai","year":"2010","journal-title":"J. Retail."},{"key":"R7","doi-asserted-by":"crossref","first-page":"410","DOI":"10.1016\/j.orl.2013.04.013","volume":"41","author":"Cao","year":"2013","journal-title":"Oper. Res. Lett."},{"key":"R8","doi-asserted-by":"crossref","first-page":"40","DOI":"10.1111\/j.1937-5956.2006.tb00002.x","volume":"15","author":"Cattani","year":"2006","journal-title":"Prod. Oper. Manag."},{"key":"R9","doi-asserted-by":"crossref","first-page":"431","DOI":"10.25300\/MISQ\/2022\/15420","volume":"46","author":"Chen","year":"2022","journal-title":"MIS Quarter."},{"key":"R10","doi-asserted-by":"crossref","first-page":"571","DOI":"10.1016\/j.omega.2011.11.005","volume":"40","author":"Chen","year":"2012","journal-title":"Omega"},{"key":"R11","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1287\/mnsc.49.1.1.12749","volume":"49","author":"Chiang","year":"2003","journal-title":"Manag. Sci."},{"key":"R12","doi-asserted-by":"crossref","first-page":"375","DOI":"10.1016\/j.dss.2004.04.012","volume":"40","author":"Chun","year":"2005","journal-title":"Decis. Support Syst."},{"key":"R13","doi-asserted-by":"crossref","first-page":"91","DOI":"10.1093\/imaman\/dpaa015","volume":"32","author":"Fu","year":"2021","journal-title":"IMA J. Manag. Math."},{"key":"R14","doi-asserted-by":"crossref","first-page":"107057","DOI":"10.1016\/j.cie.2020.107057","volume":"153","author":"Gao","year":"2021","journal-title":"Comput. Ind. Eng."},{"key":"R15","doi-asserted-by":"crossref","first-page":"108","DOI":"10.1016\/j.ijpe.2019.03.013","volume":"213","author":"He","year":"2019","journal-title":"Int. J. Prod. Econ."},{"key":"R16","doi-asserted-by":"crossref","first-page":"155","DOI":"10.1016\/j.omega.2018.02.010","volume":"83","author":"Hong","year":"2019","journal-title":"Omega"},{"key":"R17","doi-asserted-by":"crossref","first-page":"113","DOI":"10.1016\/j.ejor.2009.12.012","volume":"205","author":"Hua","year":"2010","journal-title":"Eur. J. Oper. Res."},{"key":"R18","doi-asserted-by":"crossref","first-page":"70","DOI":"10.1016\/j.cie.2011.08.017","volume":"62","author":"Huang","year":"2012","journal-title":"Comput. Ind. Eng."},{"key":"R19","doi-asserted-by":"crossref","first-page":"23","DOI":"10.1051\/ro\/2021171","volume":"56","author":"Huang","year":"2022","journal-title":"RAIRO:RO"},{"key":"R20","doi-asserted-by":"crossref","first-page":"360","DOI":"10.1287\/mksc.14.4.360","volume":"14","author":"Ingene","year":"1995","journal-title":"Mark. Sci."},{"key":"R21","doi-asserted-by":"crossref","first-page":"2029","DOI":"10.1016\/j.jclepro.2015.05.017","volume":"112","author":"Li","year":"2016","journal-title":"J. Clean. Prod."},{"key":"R22","doi-asserted-by":"crossref","first-page":"153","DOI":"10.1016\/j.ijpe.2017.06.031","volume":"215","author":"Li","year":"2019","journal-title":"Int. J. Prod. Econ."},{"key":"R23","doi-asserted-by":"crossref","first-page":"135","DOI":"10.1016\/j.ijpe.2019.05.006","volume":"218","author":"Li","year":"2019","journal-title":"Int. J. Prod. Econ."},{"key":"R24","doi-asserted-by":"crossref","first-page":"108","DOI":"10.1016\/j.tre.2015.11.007","volume":"90","author":"Liu","year":"2016","journal-title":"Transp. Res. Part E: Logist. Transp. Rev."},{"key":"R25","doi-asserted-by":"crossref","first-page":"1347","DOI":"10.1080\/01605682.2019.1605470","volume":"71","author":"Liu","year":"2020","journal-title":"J. Oper. Res. Soc."},{"key":"R26","doi-asserted-by":"crossref","first-page":"653","DOI":"10.1051\/ro\/2021029","volume":"55","author":"Lou","year":"2021","journal-title":"RAIRO:RO"},{"key":"R27","doi-asserted-by":"crossref","first-page":"1937","DOI":"10.1111\/poms.12203","volume":"23","author":"Mantin","year":"2014","journal-title":"Prod. Oper. Manag."},{"key":"R28","doi-asserted-by":"crossref","first-page":"241","DOI":"10.2202\/1943-3867.1060","volume":"3","author":"Mazhuvanchery","year":"2010","journal-title":"Law Dev. Rev."},{"key":"R29","doi-asserted-by":"crossref","first-page":"161","DOI":"10.1287\/mksc.2.2.161","volume":"2","author":"McGuire","year":"1983","journal-title":"Mark. Sci."},{"key":"R30","doi-asserted-by":"crossref","first-page":"641","DOI":"10.3401\/poms.1080.0069","volume":"17","author":"Mukhopadhyay","year":"2008","journal-title":"Prod. Oper. Manag."},{"key":"R31","doi-asserted-by":"crossref","first-page":"1570","DOI":"10.1057\/s41274-016-0169-0","volume":"68","author":"Niu","year":"2017","journal-title":"J. Oper. Res. Soc."},{"key":"R32","doi-asserted-by":"crossref","first-page":"415","DOI":"10.1051\/ro\/2021016","volume":"55","author":"Pal","year":"2021","journal-title":"RAIRO:RO"},{"key":"R33","first-page":"449","volume":"60","author":"Rofin","year":"2020","journal-title":"Manag. Decis."},{"key":"R34","doi-asserted-by":"crossref","first-page":"1173","DOI":"10.1111\/poms.12977","volume":"28","author":"Shen","year":"2019","journal-title":"Prod. Oper. Manag."},{"key":"R35","doi-asserted-by":"crossref","first-page":"2732","DOI":"10.1080\/00207543.2019.1566657","volume":"57","author":"Shen","year":"2019","journal-title":"Int. J. Prod. Res."},{"key":"R36","doi-asserted-by":"crossref","first-page":"172","DOI":"10.1287\/isre.2020.0952","volume":"32","author":"Song","year":"2020","journal-title":"Inf. Syst. Res."},{"key":"R37","doi-asserted-by":"crossref","first-page":"101067","DOI":"10.1016\/j.elerap.2021.101067","volume":"48","author":"Sun","year":"2021","journal-title":"Electron. Commer. Res. Appl."},{"key":"R38","doi-asserted-by":"crossref","first-page":"48","DOI":"10.1016\/j.ijpe.2018.06.011","volume":"215","author":"Taleizadeh","year":"2019","journal-title":"Int. J. Prod. Econ."},{"key":"R39","doi-asserted-by":"crossref","first-page":"1595","DOI":"10.1111\/poms.12885","volume":"27","author":"Tian","year":"2018","journal-title":"Prod. Oper. Manag."},{"key":"R40","doi-asserted-by":"crossref","first-page":"813","DOI":"10.1016\/j.ejor.2016.04.018","volume":"254","author":"Xiao","year":"2016","journal-title":"Eur. J. Oper. Res."},{"key":"R41","doi-asserted-by":"crossref","first-page":"171","DOI":"10.1016\/j.ijpe.2013.09.012","volume":"147","author":"Xu","year":"2014","journal-title":"Int. J. Prod. Econ."},{"key":"R42","doi-asserted-by":"crossref","first-page":"449","DOI":"10.1016\/j.apm.2017.12.018","volume":"56","author":"Xu","year":"2018","journal-title":"Appl. Math. Model."},{"key":"R43","doi-asserted-by":"crossref","first-page":"138","DOI":"10.1016\/j.ejor.2019.10.046","volume":"283","author":"Yan","year":"2020","journal-title":"Eur. J. Oper. Res."},{"key":"R44","doi-asserted-by":"crossref","first-page":"433","DOI":"10.1051\/ro\/2021013","volume":"55","author":"Yan","year":"2021","journal-title":"RAIRO:RO"},{"key":"R45","doi-asserted-by":"crossref","first-page":"679","DOI":"10.1051\/ro\/2021014","volume":"55","author":"Yan","year":"2021","journal-title":"RAIRO:RO"},{"key":"R46","doi-asserted-by":"crossref","first-page":"231","DOI":"10.1016\/j.ejor.2019.08.026","volume":"281","author":"Zennyo","year":"2020","journal-title":"Eur. J. Oper. Res."},{"key":"R47","doi-asserted-by":"crossref","first-page":"3141","DOI":"10.1080\/00207543.2014.975853","volume":"53","author":"Zhang","year":"2015","journal-title":"Int. J. Prod. Res."},{"key":"R48","doi-asserted-by":"crossref","first-page":"928","DOI":"10.1016\/j.ejor.2018.07.023","volume":"272","author":"Zhang","year":"2019","journal-title":"Eur. J. Oper. Res."},{"key":"R49","doi-asserted-by":"crossref","first-page":"102346","DOI":"10.1016\/j.tre.2021.102346","volume":"152","author":"Zheng","year":"2021","journal-title":"Transp. Res. Part E: Logist. Transp. Rev."},{"key":"R50","doi-asserted-by":"crossref","first-page":"100916","DOI":"10.1016\/j.elerap.2019.100916","volume":"39","author":"Zhou","year":"2020","journal-title":"Electron. Commer. Res. Appl."}],"container-title":["RAIRO - Operations Research"],"original-title":[],"link":[{"URL":"https:\/\/www.rairo-ro.org\/10.1051\/ro\/2022212\/pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,2,3]],"date-time":"2023-02-03T09:10:53Z","timestamp":1675415453000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.rairo-ro.org\/10.1051\/ro\/2022212"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2023,1]]},"references-count":50,"journal-issue":{"issue":"1"},"alternative-id":["ro220163"],"URL":"https:\/\/doi.org\/10.1051\/ro\/2022212","relation":{},"ISSN":["0399-0559","2804-7303"],"issn-type":[{"value":"0399-0559","type":"print"},{"value":"2804-7303","type":"electronic"}],"subject":[],"published":{"date-parts":[[2023,1]]}}}