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Furthermore, cooperation between the manufacturer and the retailer increases retail advertising and sales, which incentivizes the manufacturer to collaborate with the retailer. Collaboration between the manufacturer and the online recycling platform will increase both recycling advertising and quantity, which incentivizes the manufacturer to collaborate with the online recycling platform. These results would encourage more manufacturers to improve their operational efficiency through cooperation with online recycling platforms because the online recycling platforms conveniently utilize recycling advertising to increase the quantity of used products recycled, which in turn contributes to environmental sustainability.<\/jats:p>","DOI":"10.1051\/ro\/2024032","type":"journal-article","created":{"date-parts":[[2024,2,6]],"date-time":"2024-02-06T09:05:16Z","timestamp":1707210316000},"page":"1555-1576","source":"Crossref","is-referenced-by-count":5,"title":["Manufacturer\u2019s cooperation strategies of closed-loop supply chain considering recycling advertising"],"prefix":"10.1051","volume":"58","author":[{"given":"Yanting","family":"Huang","sequence":"first","affiliation":[]},{"given":"Ni","family":"Peng","sequence":"additional","affiliation":[]}],"member":"250","published-online":{"date-parts":[[2024,4,12]]},"reference":[{"key":"R1","doi-asserted-by":"crossref","first-page":"374","DOI":"10.1080\/00207543.2017.1384078","volume":"56","author":"Abbey","year":"2018","journal-title":"Int. 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