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Moreover, within the feasible region, the combined contract not only achieves channel coordination but also improves the economic situations of channel members. It can be also observed that the coordination capacity of the proposed contract reduces with an increase in the memory parameter and improves with an increase in parameters such as the effectiveness of the Big Data marketing and the effectiveness of the reference promotion effect.<\/jats:p>","DOI":"10.1051\/ro\/2024035","type":"journal-article","created":{"date-parts":[[2024,2,6]],"date-time":"2024-02-06T19:57:21Z","timestamp":1707249441000},"page":"1333-1357","source":"Crossref","is-referenced-by-count":4,"title":["Coordinating a platform supply chain with reference promotion effect and Big Data marketing"],"prefix":"10.1051","volume":"58","author":[{"given":"Zhihui","family":"Wu","sequence":"first","affiliation":[]},{"given":"Hong","family":"Lang","sequence":"additional","affiliation":[]}],"member":"250","published-online":{"date-parts":[[2024,3,29]]},"reference":[{"key":"R1","doi-asserted-by":"crossref","first-page":"928","DOI":"10.1016\/j.ejor.2018.07.023","volume":"272","author":"Zhang","year":"2018","journal-title":"Eur. 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