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Res."],"accepted":{"date-parts":[[2024,3,6]]},"published-print":{"date-parts":[[2024,5]]},"abstract":"<jats:p>This paper explores the significant impact of e-commerce and investigates manufacturers\u2019 decision-making processes regarding the opening of e-shops and the adoption of online and offline coordination strategies to enhance profits in an e-commerce environment. A novel three-channel model with asymmetric retailers is proposed, and three scenarios are analyzed: the initial dual-channel scenario, the multi-channel scenario with e-platform, and the \u201cOrder online, Pickup offline\u201d coordinated scenario. By comparing optimal profits across these scenarios, decision-making inequalities for manufacturers are derived. Subsequently, numerical experiments validate that manufacturers, aiming to maximize profits, opt to establish an e-commerce channel and coordinate with offline retailers. Additionally, the study emphasizes the importance of e-platforms in setting commission rates to drive increased profits. The findings offer practical implications for manufacturers to engage in interest-balanced coordination, enabling them to adapt to evolving retail dynamics in the advancing e-commerce landscape from both theoretical and practical perspectives.<\/jats:p>","DOI":"10.1051\/ro\/2024063","type":"journal-article","created":{"date-parts":[[2024,3,8]],"date-time":"2024-03-08T09:07:46Z","timestamp":1709888866000},"page":"2167-2183","source":"Crossref","is-referenced-by-count":1,"title":["Manufacturer\u2019s decision-making and coordination strategy in an asymmetric multi-channel environment"],"prefix":"10.1051","volume":"58","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-5915-2266","authenticated-orcid":false,"given":"Ge","family":"Yang","sequence":"first","affiliation":[]},{"given":"Conghui","family":"Wang","sequence":"additional","affiliation":[]},{"given":"Min","family":"Zhang","sequence":"additional","affiliation":[]}],"member":"250","published-online":{"date-parts":[[2024,6,10]]},"reference":[{"key":"R1","unstructured":"Huawei, Introduction to VMall. https:\/\/www.vmall.com\/help\/faq-16712.html (2012) in Chinese."},{"key":"R2","unstructured":"National Bureau of Statistics of China, The domestic e-commerce platform transaction volume reached CNY 43.8 trillion in 2022. https:\/\/baijiahao.baidu.com\/s?id=1774895007150783746&wfr=spider&for=pc (2023) in Chinese."},{"key":"R3","unstructured":"Phil W.. 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