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Generally, the community leader works harder under the uniform pricing scenario except in situations with a significant commission rate and moderate sensitivity coefficient of trust value. However, the effort level of the platform is jointly influenced by the pricing strategy, commission rate, and the role of a community leader. Moreover, regardless of the commission rate, when the community leader is a friend role and the trust value is high, both the platform and community leader can gain higher profits under the uniform pricing scenario than the differentiated pricing case. It indicates that a win\u2013win situation can be achieved.<\/jats:p>","DOI":"10.1051\/ro\/2024146","type":"journal-article","created":{"date-parts":[[2024,7,17]],"date-time":"2024-07-17T08:20:56Z","timestamp":1721204456000},"page":"4235-4258","source":"Crossref","is-referenced-by-count":2,"title":["Pricing strategy and its impact on the effort of community leader and platform: Uniform or differentiated pricing?"],"prefix":"10.1051","volume":"58","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-2291-7592","authenticated-orcid":false,"given":"Bin","family":"Liu","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9562-8041","authenticated-orcid":false,"given":"Juan","family":"Li","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Bingchun","family":"Li","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Qiaoyun","family":"Yun","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"250","published-online":{"date-parts":[[2024,10,14]]},"reference":[{"key":"R1","doi-asserted-by":"crossref","first-page":"13","DOI":"10.1016\/j.elerap.2017.02.001","volume":"22","author":"Baek","year":"2017","journal-title":"Electron. 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