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However, the platform\u2019s decision to adopt blockchain depends on consumer acceptance of the product: blockchain is deployed when consumer acceptance is high, and not when it is low. The study further identifies two key factors \u2013 consumer acceptance and environmental sensitivity \u2013 that critically influence the supply chain members\u2019 choice of operational model. Specifically, as consumer acceptance of the product increases, both the manufacturer\u2019s and platform\u2019s preferences shift from Mode RN\/RT (Reselling, No blockchain\/Retail, No blockchain) to Mode RB (Reselling, Blockchain) and Mode RT (Agency, Blockchain) to Mode AB (Agency, Blockchain). Conversely, as consumer environmental sensitivity increases, preferences shift in the opposite direction, from Mode RB (Reselling, Blockchain) and Mode AB (Agency, Blockchain) to Mode RN\/RT (Reselling, No blockchain) and Mode AN\/AT (Agency, No blockchain). These findings highlight the interconnectedness of consumer attitudes toward sustainability and the operational decisions of supply chain members.<\/jats:p>","DOI":"10.1051\/ro\/2024211","type":"journal-article","created":{"date-parts":[[2024,11,5]],"date-time":"2024-11-05T08:46:38Z","timestamp":1730796398000},"page":"115-148","source":"Crossref","is-referenced-by-count":3,"title":["Improve the sustainability of supply chain: the role of carbon abatement and blockchain technology"],"prefix":"10.1051","volume":"59","author":[{"given":"Yunfei","family":"Yao","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Tingting","family":"Liu","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Guixian","family":"Tian","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"250","published-online":{"date-parts":[[2025,1,16]]},"reference":[{"key":"R1","first-page":"642","volume":"62","author":"Abhishek","year":"2016","journal-title":"Manage. 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