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Res."],"accepted":{"date-parts":[[2025,1,7]]},"published-print":{"date-parts":[[2025,1]]},"abstract":"<jats:p>Recently, online shopping for medical products has gradually normalized, promoting the acceleration of medical e-commerce. This improves the channel layout, subsequently broadening the consumer market and augmenting enterprise performance. Considering a two-stage supply chain com- posed of a medical manufacturer and a dealer with more accurate demand information, this paper focuses on the online channel expansion strategy with information sharing. Four distinct sales modes are developed: traditional sales, dual-channel, O2O and multi-channel. For each modality, an inves- tigation of the information sharing motivation and impact of online expansion on enterprise profits and patient surplus is conducted. Intriguingly, a dealer may be incentivized to share information ex- clusively under multi-channel mode, accompanied by either a moderate level of public welfare or high online preference. Moreover, the online entry decision is independent of information sharing strategy. Specifically, O2O and multi-channel are more conducive to dealer, whereas manufacturer prefers the dual-channel. In addition, online expansion can not only prove to be a \u201cwin\u2013win\u201d situation for both manufacturer and dealer, but can also increase patient surplus.<\/jats:p>","DOI":"10.1051\/ro\/2025001","type":"journal-article","created":{"date-parts":[[2025,1,10]],"date-time":"2025-01-10T09:00:41Z","timestamp":1736499641000},"page":"653-682","source":"Crossref","is-referenced-by-count":0,"title":["The incentives for information sharing and online expansion strategy in medical supply chains"],"prefix":"10.1051","volume":"59","author":[{"given":"Mingchuan","family":"You","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Zhiyong","family":"Zhang","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-3166-4868","authenticated-orcid":false,"given":"Yonngqiang","family":"Shi","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"250","published-online":{"date-parts":[[2025,2,25]]},"reference":[{"key":"R1","doi-asserted-by":"crossref","first-page":"343","DOI":"10.1023\/B:IHFE.0000043762.33274.4f","volume":"4","author":"Eggleston","year":"2004","journal-title":"Int. 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