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Res."],"accepted":{"date-parts":[[2025,2,14]]},"published-print":{"date-parts":[[2025,3]]},"abstract":"<jats:p>This study aims to investigate a retailer\u2019s optimal decisions under \u201cValue Increasing\u201d promotion, where speculative consumers will deliberately purchase add-on items to qualify for discounts if the purchase amount is less than the \u201cValue Increasing\u201d promotional threshold and then return the add-on items after successful payment. The models without and with the \u201cValue Increasing\u201d promotion are established to investigate the effects of speculative consumers\u2019 add-on items refund behavior on the optimal pricing strategies and the optimal profits. The results show that participating in the \u201cValue Increasing\u201d promotional campaigns does not always benefit retailers. When the promotional discounts degree meets the incentive compatibility conditions, a low probability of the product being added by speculative consumers or a small proportion of speculative consumers makes retailers benefit more from participating in the \u201cValue Increasing\u201d promotional campaigns. However, when these conditions are not met, not participating in the \u201cValue Increasing\u201d promotion is better for retailers. Moreover, compared to without \u201cValue Increasing\u201d promotional campaigns, retailers will set a higher regular price to offset the losses associated with speculative returns under the \u201cValue Increasing\u201d promotional campaigns, which may result in consumers\u2019 final price after the discount not necessarily be lower than the price they would pay under non-promotional campaigns.<\/jats:p>","DOI":"10.1051\/ro\/2025016","type":"journal-article","created":{"date-parts":[[2025,2,17]],"date-time":"2025-02-17T12:44:38Z","timestamp":1739796278000},"page":"967-984","source":"Crossref","is-referenced-by-count":0,"title":["Research on promotional pricing decisions of retailers considering customers\u2019 add-on items return behavior"],"prefix":"10.1051","volume":"59","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-3364-3005","authenticated-orcid":false,"given":"Sujuan","family":"Song","sequence":"first","affiliation":[]},{"given":"Wei","family":"Peng","sequence":"additional","affiliation":[]},{"given":"Yuyang","family":"Zeng","sequence":"additional","affiliation":[]}],"member":"250","published-online":{"date-parts":[[2025,4,2]]},"reference":[{"key":"R1","doi-asserted-by":"crossref","first-page":"267","DOI":"10.1016\/j.ijpe.2017.06.022","volume":"191","author":"Shao","year":"2017","journal-title":"Int. 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