{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,9,19]],"date-time":"2025-09-19T08:21:00Z","timestamp":1758270060679,"version":"3.44.0"},"reference-count":5,"publisher":"Georg Thieme Verlag KG","issue":"05","license":[{"start":{"date-parts":[[2025,8,29]],"date-time":"2025-08-29T00:00:00Z","timestamp":1756425600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Arch Plast Surg"],"published-print":{"date-parts":[[2025,9]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:p>Androgenic alopecia is the most common form of non-scarring hair loss, affecting both men and women with distinct regional patterns. This study aimed to investigate public perceptions, treatment behaviors, and preferences related to hair loss. A nationwide online survey was conducted from April 25 to 29, 2024, involving 2,579 participants. The questionnaire assessed sources of information, selection criteria for treatment providers, preferred treatment methods, and use of medications. Respondents most frequently relied on internet communities and social media for information. Treatment provider selection was influenced primarily by online reviews and word of mouth. Common treatments included over-the-counter products, clinic-based therapies, and oral medications. Age and gender differences significantly influenced treatment patterns and perceptions. The findings highlight the importance of digital platforms in shaping patient behavior and underscore the need for evidence-based education to guide individuals seeking treatment for hair loss.<\/jats:p>","DOI":"10.1055\/a-2644-3558","type":"journal-article","created":{"date-parts":[[2025,8,29]],"date-time":"2025-08-29T23:16:17Z","timestamp":1756509377000},"page":"317-319","source":"Crossref","is-referenced-by-count":0,"title":["Consumer Perceptions of Pattern Hair Loss: Insights from the South Korea Survey"],"prefix":"10.1055","volume":"52","author":[{"ORCID":"https:\/\/orcid.org\/0009-0009-1472-9488","authenticated-orcid":false,"given":"Jino","family":"Kim","sequence":"additional","affiliation":[{"name":"New Hair Plastic Surgery Clinic, Seoul, Korea"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0009-0003-2507-4524","authenticated-orcid":false,"given":"Jovian","family":"Wan","sequence":"additional","affiliation":[{"name":"Medical Research Inc., Wonju, Korea"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-1959-6612","authenticated-orcid":false,"given":"Olena","family":"Sydorchuk","sequence":"additional","affiliation":[{"name":"Unicess Inc., Seoul, Korea"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5572-1364","authenticated-orcid":false,"given":"Kyu-Ho","family":"Yi","sequence":"additional","affiliation":[{"name":"Division in Anatomy and Developmental Biology, Department of Oral Biology, Human Identification Research Institute, BK21 FOUR Project, Yonsei University College of Dentistry, Seoul, Korea"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"194","published-online":{"date-parts":[[2025,8,29]]},"reference":[{"key":"ref1","doi-asserted-by":"crossref","first-page":"122","DOI":"10.1016\/j.jdin.2022.08.022","article-title":"Improving knowledge of hair loss disorders: Assessing the efficacy of a dermatologist-developed social media video library for patient education","volume":"9","author":"E J Klein","year":"2022","journal-title":"JAAD Int"},{"issue":"02","key":"ref2","doi-asserted-by":"crossref","first-page":"794","DOI":"10.1111\/jocd.14132","article-title":"Quality of life in young men with androgenetic alopecia: A mixed methods study","volume":"21","author":"J Razum","year":"2022","journal-title":"J Cosmet Dermatol"},{"issue":"10","key":"ref3","first-page":"e47760","article-title":"The impact of androgenic alopecia on the quality of life of male individuals: A cross-sectional study","volume":"15","author":"O A Al Najjar","year":"2023","journal-title":"Cureus"},{"issue":"02","key":"ref4","doi-asserted-by":"crossref","first-page":"586","DOI":"10.1111\/jocd.15605","article-title":"Alopecia areata and pattern hair loss (androgenetic alopecia) on social media - Current public interest trends and cross-sectional analysis of YouTube and TikTok contents","volume":"22","author":"A K Gupta","year":"2023","journal-title":"J Cosmet Dermatol"},{"issue":"03","key":"ref5","doi-asserted-by":"crossref","first-page":"173","DOI":"10.3949\/ccjm.88a.20014","article-title":"Male and female pattern hair loss: Treatable and worth treating","volume":"88","author":"N L Tamashunas","year":"2021","journal-title":"Cleve Clin J Med"}],"container-title":["Archives of Plastic Surgery"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/www.thieme-connect.de\/products\/ejournals\/pdf\/10.1055\/a-2644-3558.pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,9,18]],"date-time":"2025-09-18T22:55:26Z","timestamp":1758236126000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.thieme-connect.de\/DOI\/DOI?10.1055\/a-2644-3558"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2025,8,29]]},"references-count":5,"journal-issue":{"issue":"05","published-online":{"date-parts":[[2025,9,18]]},"published-print":{"date-parts":[[2025,9]]}},"URL":"https:\/\/doi.org\/10.1055\/a-2644-3558","archive":["Portico","CLOCKSS"],"relation":{},"ISSN":["2234-6163","2234-6171"],"issn-type":[{"type":"print","value":"2234-6163"},{"type":"electronic","value":"2234-6171"}],"subject":[],"published":{"date-parts":[[2025,8,29]]}}}