{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,2,21]],"date-time":"2025-02-21T19:42:42Z","timestamp":1740166962960,"version":"3.37.3"},"reference-count":12,"publisher":"Georg Thieme Verlag KG","issue":"04","license":[{"start":{"date-parts":[[2020,12,8]],"date-time":"2020-12-08T00:00:00Z","timestamp":1607385600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Int Arch Otorhinolaryngol"],"published-print":{"date-parts":[[2021,10]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:p>\n          Introduction\u2003Approximately 10 million people in Brazil have some hearing impairment. Because of the natural progression of hearing impairment to presbycusis, coupled with the increasing number of young people exposed to the risk factors for early hearing loss, the social impact of hearing impairment is high.<\/jats:p><jats:p>\n          Objective\u2003A team of otolaryngologists and speech therapists conducted an unprecedented worldwide campaign in the primary health sector, aiming to reduce the global burden of hearing impairment with preventive measures.<\/jats:p><jats:p>\n          Methods\u2003A cultural information campaign called \u201cEar Parade\u201d was developed. It lasted 3 months, during which S\u00e3o Paulo received information on the prevention of deafness and the importance of hearing rehabilitation to reduce prejudice against the use of hearing aids.<\/jats:p><jats:p>\n          Results\u2003The information was relayed through an art exhibition of public paintings, including 62 sculptures of ears, 2.40 meters high, which colored the city, elucidating the beauty of hearing. The media coverage impacted 170 million people, and at the end of the campaign, a nongovernmental organization was established to raise resources for hearing rehabilitation. In addition, an auction of the ear sculptures raised money toward hearing aid batteries and stem-cell research for hearing.<\/jats:p><jats:p>\n          Conclusion\u2003The present paper presents the effects of this campaign. Information dissemination is a powerful preventive measure for the primary healthcare system to reduce future treatment expenditures.<\/jats:p>","DOI":"10.1055\/s-0040-1712480","type":"journal-article","created":{"date-parts":[[2020,12,9]],"date-time":"2020-12-09T03:09:25Z","timestamp":1607483365000},"page":"e530-e535","source":"Crossref","is-referenced-by-count":0,"title":["Ear Parade: A Call for Preventive Actions to Strengthen the Healthcare System against Hearing Loss"],"prefix":"10.1055","volume":"25","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-0501-0916","authenticated-orcid":false,"given":"Paula Tardim","family":"Lopes","sequence":"additional","affiliation":[{"name":"Department of Otorhinolaryngology, Universidade de S\u00e3o Paulo, SP, Brazil"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3749-4684","authenticated-orcid":false,"given":"Ricardo Ferreira","family":"Bento","sequence":"additional","affiliation":[{"name":"Department of Otorhinolaryngology, Universidade de S\u00e3o Paulo, SP, Brazil"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"194","published-online":{"date-parts":[[2020,12,8]]},"reference":[{"issue":"05","key":"ref3","doi-asserted-by":"publisher","first-page":"367","DOI":"10.2471\/BLT.13.128728","article-title":"The global burden of disabling hearing impairment: a call to action","volume":"92","author":"B O Olusanya","year":"2014","journal-title":"Bull World Health Organ"},{"issue":"03","key":"ref5","doi-asserted-by":"publisher","first-page":"e254","DOI":"10.1055\/s-0039-1692980","article-title":"Hearing Health: A Major Concern for the 2st Century","volume":"23","author":"R F Bento","year":"2019","journal-title":"Int Arch Otorhinolaryngol"},{"key":"ref6","doi-asserted-by":"publisher","first-page":"2503","DOI":"10.1016\/S0140-6736(17)31073-5","article-title":"Global hearing health care: new findings and perspectives","volume":"390","author":"B S Wilson","year":"2017","journal-title":"Lancet"},{"issue":"01","key":"ref7","doi-asserted-by":"publisher","first-page":"15","DOI":"10.1037\/a0029558","article-title":"Language and literacy development of deaf and hard-of-hearing children: successes and challenges","volume":"49","author":"A R Lederberg","year":"2013","journal-title":"Dev Psychol"},{"issue":"03","key":"ref8","doi-asserted-by":"publisher","first-page":"378","DOI":"10.1177\/0194599813518021","article-title":"The association between hearing loss and social isolation in older adults","volume":"150","author":"P Mick","year":"2014","journal-title":"Otolaryngol Head Neck Surg"},{"issue":"08","key":"ref9","first-page":"16","article-title":"Stigma and Self-stigma Associated with Acquired Hearing Loss in Adults","volume":"18","author":"J-P Gagn\u00e9","year":"2011","journal-title":"Hearing Rev"},{"issue":"01","key":"ref10","doi-asserted-by":"publisher","first-page":"105","DOI":"10.1093\/deafed\/enw061","article-title":"Mental Disorders in Deaf and Hard of Hearing Adult Outpatients: A Comparison of Linguistic Subgroups","volume":"22","author":"B \u00d8hre","year":"2017","journal-title":"J Deaf Stud Deaf Educ"},{"volume-title":"Risk Reduction of Cognitive Decline and Dementia: WHO Guidelines [Internet]","year":"2019","author":"World Health Organization","key":"ref11"},{"issue":"07","key":"ref12","doi-asserted-by":"publisher","first-page":"e198112","DOI":"10.1001\/jamanetworkopen.2019.8112","article-title":"Association of Hearing Loss With Dementia","volume":"2","author":"C M Liu","year":"2019","journal-title":"JAMA Netw Open"},{"issue":"03","key":"ref13","doi-asserted-by":"publisher","first-page":"285","DOI":"10.1097\/WAD.0000000000000325","article-title":"Age-related Hearing Loss and Dementia","volume":"33","author":"A Chern","year":"2019","journal-title":"Alzheimer Dis Assoc Disord"},{"key":"ref14","doi-asserted-by":"publisher","first-page":"848","DOI":"10.1016\/S0140-6736(19)30403-9","article-title":"The Lancet. Prioritising prevention of hearing loss","volume":"393","year":"2019","journal-title":"Lancet"},{"volume-title":"Criteria for a recommended standard: occupational noise exposure revised criteria","year":"1998","author":"National Institute for Occupational Safety and Health","key":"ref15"}],"container-title":["International Archives of Otorhinolaryngology"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/www.thieme-connect.de\/products\/ejournals\/pdf\/10.1055\/s-0040-1712480.pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2021,10,29]],"date-time":"2021-10-29T22:58:19Z","timestamp":1635548299000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.thieme-connect.de\/DOI\/DOI?10.1055\/s-0040-1712480"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2020,12,8]]},"references-count":12,"journal-issue":{"issue":"04","published-online":{"date-parts":[[2021,10,29]]},"published-print":{"date-parts":[[2021,10]]}},"URL":"https:\/\/doi.org\/10.1055\/s-0040-1712480","archive":["Portico","CLOCKSS"],"relation":{},"ISSN":["1809-9777","1809-4864"],"issn-type":[{"type":"print","value":"1809-9777"},{"type":"electronic","value":"1809-4864"}],"subject":[],"published":{"date-parts":[[2020,12,8]]}}}