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In this paper, we seek to examine the effect of knowledge familiarity (client-supplier and supplier-client) and relational familiarity on innovation outcomes. Further, we also examine whether the presence of advisors improves innovation outcomes. Our results suggest that a higher degree of relational familiarity and client-supplier knowledge familiarity are associated with better innovation outcomes. We also reveal that client-supplier knowledge familiarity mediates the effect of supplier-client knowledge familiarity on innovation outcomes. We did not find support for the direct effect of advisors on innovation outcomes. Instead, the presence of advisors moderates the effect of supplier-client and relational familiarity on innovation outcomes. We consider the implications for the IS outsourcing literature and practice.<\/jats:p>","DOI":"10.1057\/s41265-018-0052-3","type":"journal-article","created":{"date-parts":[[2018,2,27]],"date-time":"2018-02-27T03:23:30Z","timestamp":1519701810000},"page":"203-215","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":15,"title":["Exploring the Effect of Familiarity and Advisory Services on Innovation Outcomes in Outsourcing Settings"],"prefix":"10.1177","volume":"33","author":[{"given":"Ilan","family":"Oshri","sequence":"first","affiliation":[{"name":"Loughborough School of Business and Economics, Loughborough University, Loughborough, UK;"}]},{"given":"Daria","family":"Arkhipova","sequence":"additional","affiliation":[{"name":"Department of Management, Ca\u2019 Foscari University Venice, San Giobbe \u2013 Cannaregio, 873, 30121 Venice, Italy"}]},{"given":"Giovanni","family":"Vaia","sequence":"additional","affiliation":[{"name":"Department of Management, Ca\u2019 Foscari University Venice, San Giobbe \u2013 Cannaregio, 873, 30121 Venice, Italy"}]}],"member":"179","published-online":{"date-parts":[[2018,9,1]]},"reference":[{"key":"bibr1-s41265-018-0052-3","doi-asserted-by":"publisher","DOI":"10.1016\/j.jsis.2015.10.003"},{"key":"bibr2-s41265-018-0052-3","doi-asserted-by":"publisher","DOI":"10.1287\/isre.2016.0645"},{"issue":"4","key":"bibr3-s41265-018-0052-3","doi-asserted-by":"crossref","first-page":"35","DOI":"10.1080\/08874417.2002.11647051","volume":"42","author":"Benamati J.","year":"2002","journal-title":"The Journal of Computer Information 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