{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,11]],"date-time":"2025-10-11T08:27:49Z","timestamp":1760171269875,"version":"3.37.3"},"reference-count":60,"publisher":"Springer Science and Business Media LLC","issue":"3","license":[{"start":{"date-parts":[[2022,5,28]],"date-time":"2022-05-28T00:00:00Z","timestamp":1653696000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"},{"start":{"date-parts":[[2022,5,28]],"date-time":"2022-05-28T00:00:00Z","timestamp":1653696000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":["J Market Anal"],"published-print":{"date-parts":[[2023,9]]},"DOI":"10.1057\/s41270-022-00170-x","type":"journal-article","created":{"date-parts":[[2022,5,28]],"date-time":"2022-05-28T02:02:44Z","timestamp":1653703364000},"page":"409-425","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":5,"title":["Analysis of online position auctions for search engine marketing"],"prefix":"10.1057","volume":"11","author":[{"given":"Margarida V. B.","family":"Santos","sequence":"first","affiliation":[]},{"given":"Isabel","family":"Mota","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5495-9434","authenticated-orcid":false,"given":"Pedro","family":"Campos","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2022,5,28]]},"reference":[{"issue":"6","key":"170_CR1","doi-asserted-by":"publisher","first-page":"1057","DOI":"10.1509\/jmr.08.0468","volume":"48","author":"A Agarwal","year":"2011","unstructured":"Agarwal, A., K. Hosanagar, and M.D. Smith. 2011. Location, location, location: An analysis of profitability of position in online advertising markets. Journal of Marketing Research 48 (6): 1057\u20131073.","journal-title":"Journal of Marketing Research"},{"key":"170_CR2","doi-asserted-by":"publisher","first-page":"39","DOI":"10.1006\/game.1995.1024","volume":"10","author":"J Andreoni","year":"1995","unstructured":"Andreoni, J., and J.H. Miller. 1995. Auctions with artificial adaptive agents. Games and Economic Behavior 10: 39\u201364.","journal-title":"Games and Economic Behavior"},{"key":"170_CR3","doi-asserted-by":"publisher","first-page":"44","DOI":"10.1016\/j.ijindorg.2018.10.006","volume":"63","author":"J Bae","year":"2019","unstructured":"Bae, J., and J.H. Kagel. 2019. An experimental study of the generalized second price auction. International Journal of Industrial Organization 63: 44\u201368.","journal-title":"International Journal of Industrial Organization"},{"key":"170_CR4","doi-asserted-by":"publisher","first-page":"644","DOI":"10.1287\/mksc.2013.0783","volume":"32","author":"R Berman","year":"2013","unstructured":"Berman, R., and Z. Katona. 2013. The role of search engine optimization in search marketing. Marketing Science 32: 644\u2013651.","journal-title":"Marketing Science"},{"key":"170_CR5","doi-asserted-by":"publisher","first-page":"33","DOI":"10.1007\/s10614-013-9413-8","volume":"43","author":"CN Boyer","year":"2014","unstructured":"Boyer, C.N., and B.W. Brorsen. 2014. Implications of a reserve price in an agent-based common-value auction. Computational Economics 43: 33\u201351.","journal-title":"Computational Economics"},{"key":"170_CR6","doi-asserted-by":"publisher","first-page":"129","DOI":"10.1007\/s11403-013-0115-z","volume":"9","author":"CN Boyer","year":"2014","unstructured":"Boyer, C.N., B.W. Brorsen, and T. Zhang. 2014. Common-value auction versus posted-price selling: An agent-based model approach. Journal of Economic Interaction and Coordination 9: 129\u2013149.","journal-title":"Journal of Economic Interaction and Coordination"},{"key":"170_CR7","volume-title":"Classification and regression tree","author":"L Breiman","year":"1984","unstructured":"Breiman, L., J.H. Friedman, R.A. Olshen, and C.J. Stone. 1984. Classification and regression tree. New York: Chapman & Hall."},{"key":"170_CR8","doi-asserted-by":"crossref","unstructured":"Cary, M., A. Das, B. Edelman, I. Giotis, K. Heimerl, A.R. Karlin, and M. Schwarz. 2008. On best-response bidding in GSP auctions. National Bureau of Economic Research Working Paper Series, No 13788.","DOI":"10.3386\/w13788"},{"issue":"3","key":"170_CR9","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1145\/2668033","volume":"3","author":"R Cavallo","year":"2015","unstructured":"Cavallo, R., R.P. Mcafee, and S. Vassilvitskii. 2015. Display advertising auctions with arbitrage. ACM Transactions on Economics and Computation 3 (3): 1\u201323.","journal-title":"ACM Transactions on Economics and Computation"},{"key":"170_CR10","doi-asserted-by":"publisher","first-page":"20","DOI":"10.1016\/j.geb.2016.10.008","volume":"102","author":"YK Che","year":"2017","unstructured":"Che, Y.K., S. Choi, and J. Kim. 2017. An experimental study of sponsored-search auctions. Games and Economic Behavior 102: 20\u201343.","journal-title":"Games and Economic Behavior"},{"key":"170_CR11","doi-asserted-by":"publisher","first-page":"F309","DOI":"10.1111\/j.1468-0297.2011.02466.x","volume":"121","author":"Y Chen","year":"2011","unstructured":"Chen, Y., and C. He. 2011. Paid placement: Advertising and search on the Internet. The Economic Journal 121: F309\u2013F328.","journal-title":"The Economic Journal"},{"issue":"6","key":"170_CR12","first-page":"948","volume":"38","author":"H Choi","year":"2022","unstructured":"Choi, H., and C.F. Mela. 2022. Monetizing online marketplaces. Marketing Science 38 (6): 948\u2013972.","journal-title":"Marketing Science"},{"issue":"8","key":"170_CR13","doi-asserted-by":"publisher","first-page":"3617","DOI":"10.1287\/mnsc.2019.3372","volume":"66","author":"LY Chu","year":"2020","unstructured":"Chu, L.Y., H. Nazerzadeh, and H. Zhang. 2020. Position ranking and auctions for online marketplaces. Management Science 66 (8): 3617\u20133634.","journal-title":"Management Science"},{"issue":"1","key":"170_CR14","doi-asserted-by":"publisher","first-page":"17","DOI":"10.1007\/BF01726210","volume":"11","author":"E Clarke","year":"1971","unstructured":"Clarke, E. 1971. Multipart pricing of public goods. Public Choice 11 (1): 17\u201333.","journal-title":"Public Choice"},{"issue":"10","key":"170_CR15","doi-asserted-by":"publisher","first-page":"4433","DOI":"10.1287\/mnsc.2019.3457","volume":"66","author":"F Decarolis","year":"2020","unstructured":"Decarolis, F., M. Goldmanis, and A. Penta. 2020. Marketing agencies and collusive bidding in online Ad auctions. Management Science 66 (10): 4433\u20134454.","journal-title":"Management Science"},{"key":"170_CR16","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1007\/4-431-29427-9_1","volume-title":"Agent-based modeling meets gaming simulation. Agent-based social systems","author":"H Deguchi","year":"2005","unstructured":"Deguchi, H. 2005. Agent-based modeling meets gaming simulation: perspective on future collaborations. In Agent-based modeling meets gaming simulation. Agent-based social systems, vol. 2, ed. K. Arai, H. Deguchi, and H. Matsui, 1\u201313. Tokyo: Springer."},{"key":"170_CR17","volume-title":"Strategies and games: Theory and practice","author":"P Dutta","year":"1999","unstructured":"Dutta, P. 1999. Strategies and games: Theory and practice. London: MIT Press."},{"issue":"1","key":"170_CR18","doi-asserted-by":"publisher","first-page":"192","DOI":"10.1016\/j.dss.2006.08.008","volume":"43","author":"B Edelman","year":"2007","unstructured":"Edelman, B., and M. Ostrovsky. 2007. Strategic bidder behavior in sponsored search auctions. Decision Support Systems 43 (1): 192\u2013198.","journal-title":"Decision Support Systems"},{"key":"170_CR19","doi-asserted-by":"publisher","first-page":"242","DOI":"10.1257\/aer.97.1.242","volume":"97","author":"B Edelman","year":"2007","unstructured":"Edelman, B., M. Ostrovsky, and M. Schwarz. 2007. Internet advertising and the generalized second-price auction: Selling billions of dollars worth of keywords. American Economic Review 97: 242\u2013259.","journal-title":"American Economic Review"},{"key":"170_CR20","unstructured":"eMarketer. 2021. US Programmatic Digital Display Advertising Outlook 2021: Spending and trends. Insider Intelligence."},{"issue":"1","key":"170_CR21","doi-asserted-by":"publisher","first-page":"7","DOI":"10.18564\/jasss.3246","volume":"20","author":"A Fabretti","year":"2017","unstructured":"Fabretti, A., and S. Herzel. 2017. An agent based model for a double auction with convex incentives. Journal of Artificial Societies and Social Simulation 20 (1): 7.","journal-title":"Journal of Artificial Societies and Social Simulation"},{"key":"170_CR22","doi-asserted-by":"crossref","unstructured":"Fahrmeir L., T. Kneib, S. Lang, and B. Marx. 2013. Generalized linear models. In Regression: Models, methods and applications. Berlin: Springer.","DOI":"10.1007\/978-3-642-34333-9"},{"key":"170_CR23","doi-asserted-by":"crossref","unstructured":"Feldman, M., R. Meir, M. Tennenholtz. 2011. Revenue enhancement in ad auctions. In Internet and Network Economics. WINE 2011. Lecture Notes in Computer Science, ed. N. Chen, E. Elkind, and E. Koutsoupias, vol. 7090. Berlin: Springer.","DOI":"10.1007\/978-3-642-25510-6_34"},{"issue":"1","key":"170_CR24","doi-asserted-by":"publisher","first-page":"32","DOI":"10.1111\/1756-2171.12399","volume":"53","author":"D Fershtman","year":"2022","unstructured":"Fershtman, D., and A. Pavan. 2022. Matching auctions. RAND Journal of Economics 53 (1): 32\u201362.","journal-title":"RAND Journal of Economics"},{"key":"170_CR25","doi-asserted-by":"publisher","first-page":"438","DOI":"10.1111\/1756-2171.12026","volume":"44","author":"E Fukuda","year":"2013","unstructured":"Fukuda, E., Y. Kamijo, A. Takeuchi, M. Masui, and Y. Funaki. 2013. Theoretical and experimental investigations of the performance of keyword auction mechanisms. RAND Journal of Economics 44: 438\u2013461.","journal-title":"RAND Journal of Economics"},{"key":"170_CR26","doi-asserted-by":"publisher","DOI":"10.2307\/j.ctvcmxrzd","volume-title":"Game theory for applied economists","author":"R Gibbons","year":"1992","unstructured":"Gibbons, R. 1992. Game theory for applied economists. Princeton: Princeton University Press."},{"issue":"3","key":"170_CR27","doi-asserted-by":"publisher","first-page":"313","DOI":"10.1108\/EJMBE-10-2017-018","volume":"26","author":"N G\u00f3mez-Cruz","year":"2017","unstructured":"G\u00f3mez-Cruz, N., I. Saa, and F. Hurtado. 2017. Agent-based simulation in management and organizational studies: A survey. European Journal of Management and Business Economics 26 (3): 313\u2013328.","journal-title":"European Journal of Management and Business Economics"},{"issue":"4","key":"170_CR28","doi-asserted-by":"publisher","first-page":"617","DOI":"10.2307\/1914085","volume":"41","author":"T Groves","year":"1973","unstructured":"Groves, T. 1973. Incentives in teams. Econometrica 41 (4): 617\u2013631.","journal-title":"Econometrica"},{"key":"170_CR29","volume-title":"Multivariate data analysis","author":"J Hair","year":"2019","unstructured":"Hair, J., W. Black, B. Babin, and R. Anderson. 2019. Multivariate data analysis. Boston: Cengage learning."},{"key":"170_CR30","volume-title":"Agent-based modelling in economics","author":"L Hamill","year":"2016","unstructured":"Hamill, L., and N. Gilbert. 2016. Agent-based modelling in economics. New York: Wiley."},{"issue":"1","key":"170_CR31","doi-asserted-by":"publisher","first-page":"331","DOI":"10.1007\/s00182-017-0591-9","volume":"47","author":"P Hummel","year":"2018","unstructured":"Hummel, P. 2018. Hybrid mechanisms for Vickrey\u2013Clarke\u2013Groves and generalized second-price bids. International Journal of Game Theory 47 (1): 331\u2013350.","journal-title":"International Journal of Game Theory"},{"key":"170_CR32","volume-title":"Decision trees 24","author":"IBM Spss","year":"2019","unstructured":"IBM Spss. 2019. Decision trees 24. Armonk: IBM Corporation."},{"issue":"2","key":"170_CR33","doi-asserted-by":"publisher","first-page":"114","DOI":"10.1504\/IJEB.2008.018068","volume":"6","author":"BJ Jansen","year":"2008","unstructured":"Jansen, B.J., and T. Mullen. 2008. Sponsored search: An overview of the concept, history, and technology. International Journal of Electronic Business 6 (2): 114\u2013131.","journal-title":"International Journal of Electronic Business"},{"key":"170_CR34","first-page":"1","volume":"12","author":"BJ Jansen","year":"2011","unstructured":"Jansen, B.J., and S. Schuster. 2011. Bidding on the buying funnel for sponsored search and keyword advertising. Journal of Electronic Commerce Research 12: 1\u201318.","journal-title":"Journal of Electronic Commerce Research"},{"issue":"2","key":"170_CR35","doi-asserted-by":"publisher","first-page":"199","DOI":"10.1287\/mksc.1090.0517","volume":"29","author":"Z Katona","year":"2010","unstructured":"Katona, Z., and M. Sarvary. 2010. The race for sponsored links: Bidding patterns for search advertising. Marketing Science 29 (2): 199\u2013215.","journal-title":"Marketing Science"},{"key":"170_CR36","unstructured":"Li, K., M. Lin, Z. Lin, and B. Xing. 2014. Running and chasing\u2014the competition between paid search marketing and search engine optimization. Paper presented at the 2014 47th Hawaii International Conference on System Sciences, January 6\u20139, Waikoloa."},{"key":"170_CR37","doi-asserted-by":"crossref","unstructured":"Liu, A., Y. Xiao, Z. Li, and R. Wang. 2021. An agent-based multiattribute reverse auction approach for online second hand commodities. Managerial and Decision Economics, 1\u201317.","DOI":"10.1002\/mde.3363"},{"issue":"1","key":"170_CR38","doi-asserted-by":"publisher","first-page":"115","DOI":"10.1287\/mksc.2021.1307","volume":"41","author":"F Long","year":"2022","unstructured":"Long, F., K. Jerath, and M. Sarvary. 2022. Designing an online retail marketplace: Leveraging information from sponsored advertising. Marketing Science 41 (1): 115\u2013138.","journal-title":"Marketing Science"},{"key":"170_CR39","unstructured":"Ma, W. 2016. Learning from turtles: An agent-based model of generalized second-price auction. (Doctoral dissertation), Ph.D Thesis. Michigan State University."},{"key":"170_CR40","doi-asserted-by":"publisher","first-page":"462","DOI":"10.1016\/j.jebo.2012.02.018","volume":"82","author":"A Mochon","year":"2012","unstructured":"Mochon, A., Y. Saez, J.L. Gomez-Barroso, and P. Isasi. 2012. Exploring pricing rules in combinatorial sealed-bid auctions. Journal of Economic Behavior and Organization 82: 462\u2013478.","journal-title":"Journal of Economic Behavior and Organization"},{"issue":"1","key":"170_CR41","doi-asserted-by":"publisher","first-page":"235","DOI":"10.1007\/s00199-019-01240-5","volume":"71","author":"TWL Norman","year":"2021","unstructured":"Norman, T.W.L. 2021. Evolutionary stability in the generalized second-price auction. Economic Theory 71 (1): 235\u2013250.","journal-title":"Economic Theory"},{"key":"170_CR42","doi-asserted-by":"crossref","unstructured":"Noti, G., N. Nisan, and I. Yaniv. 2014. An experimental evaluation of bidders' behavior in ad auctions. Discussion Paper Series dp676, The Federmann Center for the Study of Rationality, the Hebrew University, JerusalemPaper presented at the WWW 2014\u2014Proceedings of the 23rd International Conference on World Wide Web.","DOI":"10.1145\/2566486.2568004"},{"key":"170_CR43","unstructured":"Oliveira, R.S. 2016. Search engine marketing: The case of Google auction. (Master\u2019s thesis), Universidade do Porto\u2014Faculdade de Economia."},{"key":"170_CR44","volume-title":"An introduction to game theory","author":"MJ Osborne","year":"2004","unstructured":"Osborne, M.J. 2004. An introduction to game theory. New York: Oxford University Press."},{"key":"170_CR45","doi-asserted-by":"crossref","unstructured":"Paes Leme, R., and E. Tardos. 2010. Pure and Bayes-Nash price of anarchy for generalized second price auction. In Proceedings of 51st Annual IEEE Symposium on Foundations of Computer Science (FOCS). 735\u2013744.","DOI":"10.1109\/FOCS.2010.75"},{"key":"170_CR46","doi-asserted-by":"crossref","unstructured":"Paes Leme, R., B. Sivan, and Y. Teng. 2020. Why do competitive markets converge to first-price auctions?. In Proceedings of The Web Conference 2020 (WWW '20), April 20\u201324, 2020, Taipei, Taiwan.","DOI":"10.1145\/3366423.3380142"},{"key":"170_CR47","volume-title":"Data science for business","author":"FJ Provost","year":"2013","unstructured":"Provost, F.J., and T. Fawcett. 2013. Data science for business. Newton: O\u2019Reilly Media Inc."},{"key":"170_CR48","volume-title":"R: A language and environment for statistical computing","author":"R Core Team","year":"2021","unstructured":"R Core Team. 2021. R: A language and environment for statistical computing. Vienna: R Foundation for Statistical Computing."},{"issue":"1","key":"170_CR49","doi-asserted-by":"publisher","first-page":"9","DOI":"10.1080\/10864415.2005.11043964","volume":"10","author":"R Sen","year":"2005","unstructured":"Sen, R. 2005. Optimal search engine marketing strategy. International Journal of Electronic Commerce 10 (1): 9\u201325.","journal-title":"International Journal of Electronic Commerce"},{"issue":"6","key":"170_CR50","doi-asserted-by":"publisher","first-page":"1163","DOI":"10.1016\/j.ijindorg.2006.10.002","volume":"25","author":"HR Varian","year":"2007","unstructured":"Varian, H.R. 2007. Position auctions. International Journal of Industrial Organization 25 (6): 1163\u20131178.","journal-title":"International Journal of Industrial Organization"},{"issue":"2","key":"170_CR51","doi-asserted-by":"publisher","first-page":"430","DOI":"10.1257\/aer.99.2.430","volume":"99","author":"HR Varian","year":"2009","unstructured":"Varian, H.R. 2009. Online Ad Auctions. American Economic Review 99 (2): 430\u2013434.","journal-title":"American Economic Review"},{"key":"170_CR52","volume-title":"Intermediate microeconomics: A modern approach","author":"HR Varian","year":"2010","unstructured":"Varian, H.R. 2010. Intermediate microeconomics: A modern approach, 8th ed. New York: W. W Norton Company.","edition":"8"},{"key":"170_CR53","first-page":"385","volume-title":"Handbook on the Economics of the Internet","author":"HR Varian","year":"2016","unstructured":"Varian, H.R. 2016. The economics of Internet search. In Handbook on the Economics of the Internet, ed. J.M.B. Bauer and M. Latzer, 385\u2013394. Cheltenham: Edward Elgar Publishing."},{"issue":"5","key":"170_CR54","doi-asserted-by":"publisher","first-page":"442","DOI":"10.1257\/aer.104.5.442","volume":"104","author":"HR Varian","year":"2014","unstructured":"Varian, H.R., and C. Harris. 2014. The VCG auction in theory and practice. American Economic Review 104 (5): 442\u2013445.","journal-title":"American Economic Review"},{"key":"170_CR55","doi-asserted-by":"publisher","first-page":"57","DOI":"10.1007\/978-3-319-09578-3_5","volume-title":"Advances in artificial economics","author":"A Vermeir","year":"2015","unstructured":"Vermeir, A., and H. Bersini. 2015. Best practices in programming agent-based models in economics and finance. In Advances in artificial economics, ed. F. Amblard, F. Miguel, A. Blanchet, and B. Gaudou, 57\u201368. New York: Springer."},{"issue":"1","key":"170_CR56","doi-asserted-by":"publisher","first-page":"8","DOI":"10.1111\/j.1540-6261.1961.tb02789.x","volume":"16","author":"W Vickrey","year":"1961","unstructured":"Vickrey, W. 1961. Counterspeculation, auctions, and competitive sealed tenders. Journal of Finance 16 (1): 8\u201337.","journal-title":"Journal of Finance"},{"key":"170_CR57","unstructured":"Wilensky, U. 1999. NetLogo. Center for connected learning and computer-based modeling, Northwestern University."},{"key":"170_CR58","volume-title":"An introduction to agent-based modeling modeling natural, social, and engineered complex systems with NetLogo","author":"U Wilensky","year":"2015","unstructured":"Wilensky, U., and W. Rand. 2015. An introduction to agent-based modeling modeling natural, social, and engineered complex systems with NetLogo. Cambridge: The MIT Press."},{"key":"170_CR59","volume-title":"An introduction to multiagent systems","author":"M Wooldridge","year":"2002","unstructured":"Wooldridge, M. 2002. An introduction to multiagent systems. New York: Wiley."},{"key":"170_CR60","doi-asserted-by":"publisher","first-page":"447","DOI":"10.1287\/mksc.1100.0626","volume":"30","author":"S Yao","year":"2011","unstructured":"Yao, S., and C.F. Mela. 2011. A dynamic model of sponsored search advertising. Marketing Science 30: 447\u2013468.","journal-title":"Marketing Science"}],"container-title":["Journal of Marketing Analytics"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1057\/s41270-022-00170-x.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/article\/10.1057\/s41270-022-00170-x\/fulltext.html","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1057\/s41270-022-00170-x.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,8,27]],"date-time":"2023-08-27T11:03:16Z","timestamp":1693134196000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1057\/s41270-022-00170-x"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2022,5,28]]},"references-count":60,"journal-issue":{"issue":"3","published-print":{"date-parts":[[2023,9]]}},"alternative-id":["170"],"URL":"https:\/\/doi.org\/10.1057\/s41270-022-00170-x","relation":{},"ISSN":["2050-3318","2050-3326"],"issn-type":[{"type":"print","value":"2050-3318"},{"type":"electronic","value":"2050-3326"}],"subject":[],"published":{"date-parts":[[2022,5,28]]},"assertion":[{"value":"10 January 2022","order":1,"name":"revised","label":"Revised","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"23 April 2022","order":2,"name":"accepted","label":"Accepted","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"28 May 2022","order":3,"name":"first_online","label":"First Online","group":{"name":"ArticleHistory","label":"Article History"}}]}}