{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,12,4]],"date-time":"2025-12-04T14:44:00Z","timestamp":1764859440833,"version":"3.41.0"},"publisher-location":"Amsterdam","reference-count":79,"publisher":"John Benjamins Publishing Company","isbn-type":[{"type":"print","value":"9789027211361"},{"type":"electronic","value":"9789027257642"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2022,5,3]]},"abstract":"<jats:title>Abstract<\/jats:title>\n<jats:p>In the internet age, memes are at once products and driving forces of social practices. A meme contains a memetic message and a meme output, and boasts, if guided by a pragmatic way of thinking, several features, including, but not limited to, salience, frequency, adaptability, argumentativity, sociality, embeddedness, embodiedness, locality, relativity, emotionality and dynamicity. The current global COVID-19 pandemic serves as a fitting and timely touchstone to testify how human beings are surrounded by numerous good and evil memes in the online world, and how internet memes, as can be seen from the illustration of two specific memes, namely, the \u2018stay home, stay safe\u2019 meme and the \u2018wear a mask\u2019 meme, are impacting human life-worlds, online and offline, with their transformative power, be it constructive or destructive. Moreover, researching how memes plays a decisive part in internet-mediated interaction provides a lens of insight through which \u2018deep states\u2019 of human nature of both self and others can be uncovered and through which what Nietzsche (<jats:xref>2002<\/jats:xref>, <jats:xref>2017<\/jats:xref>) called \u201ca revaluation of values\u201d is possible.<\/jats:p>","DOI":"10.1075\/bct.120.02xie","type":"book-chapter","created":{"date-parts":[[2022,4,20]],"date-time":"2022-04-20T07:43:35Z","timestamp":1650440615000},"page":"7-35","source":"Crossref","is-referenced-by-count":2,"title":["Internet memes we live by (and die by)"],"prefix":"10.1075","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-2537-4311","authenticated-orcid":true,"given":"Chaoqun","family":"Xie","sequence":"first","affiliation":[{"id":[{"id":"https:\/\/ror.org\/01vwvvq12","id-type":"ROR","asserted-by":"publisher"}],"name":"Zhejiang International Studies 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