{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,15]],"date-time":"2026-01-15T08:29:39Z","timestamp":1768465779628,"version":"3.49.0"},"publisher-location":"Amsterdam","reference-count":84,"publisher":"John Benjamins Publishing Company","isbn-type":[{"value":"9789027228598","type":"print"},{"value":"9789027244369","type":"electronic"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2025,11,20]]},"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:p>\n                    In an era defined by globalization and digital media convergence, our understanding of textuality\n\t\t\t\t\t\t\t\thas expanded and the way that texts are produced, distributed, and consumed has changed considerably, especially when\n\t\t\t\t\t\t\t\tthey cross linguistic and cultural boundaries. Grounded in semiotic and media theory, the article examines how\n\t\t\t\t\t\t\t\tmedia-related concepts can be particularly useful to the study of relevant research topics in translation studies\n\t\t\t\t\t\t\t\t(TS). Drawing on foundational theories by Henry Jenkins, and Juri Lotman, an attempt is made to delineate key terms \u2014\n\t\t\t\t\t\t\t\tmultimedia, crossmedia, intermedia, and transmedia \u2014 by tracing shared ground and to suggest their potential relevance\n\t\t\t\t\t\t\t\tfor TS. Transmediality is conceptualized as the expansion of narrative fragments, across multiple media, with the\n\t\t\t\t\t\t\t\tengagement of multiple produsers (\n                    <jats:xref>Bruns 2008<\/jats:xref>\n                    ), at an age when traditional\n\t\t\t\t\t\t\t\tconcepts, such as the linearity of the reading experience and the fixedness of textual meaning, have been seriously\n\t\t\t\t\t\t\t\tdestabilized. Ultimately, the article argues for the usefulness of transmediality as both a conceptual tool and an\n\t\t\t\t\t\t\t\tanalytical framework, capable of capturing the dialogic and dynamic nature of narrative dissemination. By embedding\n\t\t\t\t\t\t\t\tthis concept within the semiotics of culture, this essay offers a model to understand how stories travel, transform,\n\t\t\t\t\t\t\t\tand persist across time, space, and modality and suggests that, should we indeed agree on its definition,\n\t\t\t\t\t\t\t\ttransmediality could potentially be a useful tool for navigating the complexity of textual circulation across today\u2019s\n\t\t\t\t\t\t\t\tmultimodal, multilingual, and multicultural landscapes.\n                  <\/jats:p>","DOI":"10.1075\/btl.167.01gia","type":"book-chapter","created":{"date-parts":[[2025,11,20]],"date-time":"2025-11-20T09:15:46Z","timestamp":1763630146000},"page":"2-30","source":"Crossref","is-referenced-by-count":0,"title":["The spread of narratives across medial, linguistic, and cultural boundaries in the age of media convergence"],"prefix":"10.1075","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-3302-3295","authenticated-orcid":true,"given":"Vasso","family":"Giannakopoulou","sequence":"first","affiliation":[{"id":[{"id":"https:\/\/ror.org\/02qjrjx09","id-type":"ROR","asserted-by":"publisher"}],"name":"University of Cyprus"}]}],"member":"1757","published-online":{"date-parts":[[2025,11,20]]},"reference":[{"issue":"1","key":"CIT0001a","first-page":"8","article-title":"Translation: A New Paradigm","volume":"1","author":"Arduini","year":"2011","journal-title":"Translation"},{"key":"CIT0002a","first-page":"310","article-title":"Media and Mediality","volume-title":"Routledge Encyclopedia of Translation Studies","author":"Armstrong","year":"2020","edition":"3"},{"key":"CIT0003a","doi-asserted-by":"publisher","DOI":"10.1057\/9781137547903_12"},{"key":"CIT0005a","article-title":"The Experience of the Foreign","volume-title":"Culture and Translation in Romantic Germany","author":"Berman","year":"(1984)\n\t\t\t\t\t\t\t\t\t\t1992"},{"key":"CIT0006a","doi-asserted-by":"publisher","DOI":"10.1353\/con.1996.0018"},{"key":"CIT0007a","volume-title":"Intermedial Studies: An Introduction to Meaning across Media","author":"Bruhn","year":"2022"},{"key":"CIT0008a","author":"Bruns","year":"2008","journal-title":"Blogs, Wikipedia, Second Life and Beyond: From Production to Produsage"},{"key":"CIT0009a","doi-asserted-by":"publisher","DOI":"10.7551\/mitpress\/9780262028202.001.0001"},{"key":"CIT0010a","volume-title":"Understanding Media Semiotics","author":"Danesi","year":"2002"},{"key":"CIT0011a","doi-asserted-by":"publisher","DOI":"10.1177\/1367877914528122"},{"key":"CIT0012a","doi-asserted-by":"publisher","DOI":"10.1515\/sem-2015-0018"},{"key":"CIT0013a","doi-asserted-by":"publisher","DOI":"10.18680\/hss.2020.0004"},{"key":"CIT0014a","first-page":"vii","article-title":"Introduction","volume-title":"Universe of the Mind: A Semiotic Theory of Culture","author":"Eco","year":"1990"},{"key":"CIT0015a","volume-title":"Experiences in Translation","author":"Eco","year":"2001"},{"key":"CIT0016a","doi-asserted-by":"publisher","DOI":"10.1057\/9780230275201_2"},{"key":"CIT0017a","doi-asserted-by":"publisher","DOI":"10.1057\/9781137474254"},{"key":"CIT0018a","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-030-01294-6"},{"key":"CIT0019a","doi-asserted-by":"publisher","DOI":"10.4324\/9781315188478"},{"key":"CIT0020a","volume-title":"The Routledge Companion to Transmedia Studies","author":"Freeman","year":"2019"},{"key":"CIT0021a","article-title":"Shakespeare Refracted in Manga: An Homage to Andr\u00e9 Lefevere","volume-title":"inTRAlinea","author":"Giannakopoulou","year":"2023"},{"key":"CIT0022a","doi-asserted-by":"publisher","DOI":"10.4324\/9781003188872-10"},{"key":"CIT0023a","doi-asserted-by":"publisher","DOI":"10.4324\/9781315692845-4"},{"key":"CIT0024a","doi-asserted-by":"publisher","DOI":"10.1515\/9783110237740.1"},{"key":"CIT0025a","doi-asserted-by":"publisher","DOI":"10.1075\/hts.4.nar1"},{"key":"CIT0026a","first-page":"67","article-title":"The Name and Nature of Translation Studies","author":"Holmes","year":"(1972) 1988","journal-title":"Translated! 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