{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,18]],"date-time":"2026-05-18T22:18:11Z","timestamp":1779142691568,"version":"3.51.4"},"reference-count":45,"publisher":"Informa UK Limited","issue":"23","funder":[{"DOI":"10.13039\/501100001809","name":"National Natural Science Foundation of China","doi-asserted-by":"crossref","award":["71671099"],"award-info":[{"award-number":["71671099"]}],"id":[{"id":"10.13039\/501100001809","id-type":"DOI","asserted-by":"crossref"}]},{"DOI":"10.13039\/501100001809","name":"National Natural Science Foundation of China","doi-asserted-by":"crossref","award":["71761137004"],"award-info":[{"award-number":["71761137004"]}],"id":[{"id":"10.13039\/501100001809","id-type":"DOI","asserted-by":"crossref"}]}],"content-domain":{"domain":["www.tandfonline.com"],"crossmark-restriction":true},"short-container-title":["International Journal of Production Research"],"published-print":{"date-parts":[[2022,12,2]]},"DOI":"10.1080\/00207543.2021.2004465","type":"journal-article","created":{"date-parts":[[2021,12,6]],"date-time":"2021-12-06T08:12:33Z","timestamp":1638778353000},"page":"7113-7135","update-policy":"https:\/\/doi.org\/10.1080\/tandf_crossmark_01","source":"Crossref","is-referenced-by-count":6,"title":["Inequality aversion in cooperative advertising in supply chain: an experimental study"],"prefix":"10.1080","volume":"60","author":[{"given":"Yue","family":"Li","sequence":"first","affiliation":[{"name":"Tsinghua University","place":["Beijing, People's Republic of China"]}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Xiaobo","family":"Zhao","sequence":"additional","affiliation":[{"name":"Tsinghua University","place":["Beijing, People's Republic of China"]}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9269-6468","authenticated-orcid":false,"given":"Jinxing","family":"Xie","sequence":"additional","affiliation":[{"name":"Tsinghua University","place":["Beijing, People's Republic of China"]}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2037-2085","authenticated-orcid":false,"given":"Wanshan","family":"Zhu","sequence":"additional","affiliation":[{"name":"Renmin University of China","place":["Beijing, People's Republic of China"]}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"301","published-online":{"date-parts":[[2021,12,6]]},"reference":[{"key":"e_1_3_5_2_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0065-2601(08)60108-2"},{"key":"e_1_3_5_3_1","doi-asserted-by":"publisher","DOI":"10.1016\/S1574-0722(07)00082-0"},{"key":"e_1_3_5_4_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ejor.2012.06.042"},{"key":"e_1_3_5_5_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ejor.2013.08.010"},{"key":"e_1_3_5_6_1","doi-asserted-by":"publisher","DOI":"10.1177\/002224379703400305"},{"key":"e_1_3_5_7_1","doi-asserted-by":"publisher","DOI":"10.1177\/002224377200900310"},{"key":"e_1_3_5_8_1","doi-asserted-by":"publisher","DOI":"10.1002\/9781119138341.ch6"},{"key":"e_1_3_5_9_1","doi-asserted-by":"publisher","DOI":"10.1162\/003355302760193904"},{"key":"e_1_3_5_10_1","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.1120.1531"},{"key":"e_1_3_5_11_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ejor.2018.02.027"},{"key":"e_1_3_5_12_1","unstructured":"Collings L. 2021. \u201cThe $42 Billion Co-op Advertising Opportunity: A Win-Win for Retailers and Brands.\u201d Accessed 1 March 2021. https:\/\/us.epsilon.com\/blog\/the-42-billion-co-op-advertising-opportunity-a-win-win-for-retailers-and-brands"},{"key":"e_1_3_5_13_1","doi-asserted-by":"publisher","DOI":"10.1509\/jmr.12.0093"},{"key":"e_1_3_5_14_1","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.1060.0697"},{"key":"e_1_3_5_15_1","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.2014.1940"},{"key":"e_1_3_5_16_1","doi-asserted-by":"publisher","DOI":"10.1007\/BF00994036"},{"key":"e_1_3_5_17_1","doi-asserted-by":"publisher","DOI":"10.1162\/003355399556151"},{"key":"e_1_3_5_18_1","doi-asserted-by":"publisher","DOI":"10.1007\/s10683-006-9159-4"},{"key":"e_1_3_5_19_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.orl.2010.10.006"},{"key":"e_1_3_5_20_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1937-5956.2009.01006.x"},{"key":"e_1_3_5_21_1","doi-asserted-by":"publisher","DOI":"10.1257\/aer.99.5.2022"},{"key":"e_1_3_5_22_1","doi-asserted-by":"publisher","DOI":"10.1111\/poms.12064"},{"key":"e_1_3_5_23_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0377-2217(00)00327-1"},{"key":"e_1_3_5_24_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1540-5915.2002.tb01652.x"},{"key":"e_1_3_5_25_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0022-4359(99)00024-X"},{"key":"e_1_3_5_26_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ejor.2013.12.017"},{"issue":"4","key":"e_1_3_5_27_1","first-page":"728","article-title":"Fairness as a Constraint on Profit Seeking: Entitlements in the Market","volume":"76","author":"Kahneman D.","year":"1986","unstructured":"Kahneman, D., J. L. Knetsch, and R. Thaler. 1986. \u201cFairness as a Constraint on Profit Seeking: Entitlements in the Market.\u201d American Economic Review 76 (4): 728\u2013741.","journal-title":"American Economic Review"},{"key":"e_1_3_5_28_1","doi-asserted-by":"publisher","DOI":"10.1080\/00207543.2014.925602"},{"key":"e_1_3_5_29_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijpe.2016.11.007"},{"key":"e_1_3_5_30_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1937-5956.2012.01388.x"},{"key":"e_1_3_5_31_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jom.2013.01.001"},{"key":"e_1_3_5_32_1","doi-asserted-by":"publisher","DOI":"10.1111\/poms.12090"},{"key":"e_1_3_5_33_1","doi-asserted-by":"publisher","DOI":"10.1080\/00207543.2016.1165878"},{"key":"e_1_3_5_34_1","doi-asserted-by":"publisher","DOI":"10.1006\/game.1995.1023"},{"key":"e_1_3_5_35_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11002-006-4387-0"},{"key":"e_1_3_5_36_1","unstructured":"Reiffen A. 2018. \u201cProduct Listing Ads Digital Co-op and the $13 Billion Opportunity.\u201d Accessed 1 March 2021. https:\/\/marketingland.com\/product-listing-ads-digital-co-op-and-the-13-billion-opportunity-252125"},{"key":"e_1_3_5_37_1","doi-asserted-by":"publisher","DOI":"10.1080\/00218499.1980.12518779"},{"key":"e_1_3_5_38_1","doi-asserted-by":"publisher","DOI":"10.1287\/msom.1070.0200"},{"key":"e_1_3_5_39_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.cie.2008.08.017"},{"key":"e_1_3_5_40_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ejor.2008.07.014"},{"key":"e_1_3_5_41_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11747-009-0171-z"},{"key":"e_1_3_5_42_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ejor.2012.12.011"},{"key":"e_1_3_5_43_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.omega.2012.03.009"},{"key":"e_1_3_5_44_1","doi-asserted-by":"publisher","DOI":"10.1111\/poms.13006"},{"key":"e_1_3_5_45_1","doi-asserted-by":"publisher","DOI":"10.1080\/00207543.2015.1096978"},{"key":"e_1_3_5_46_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.omega.2017.02.005"}],"container-title":["International Journal of Production Research"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.tandfonline.com\/doi\/pdf\/10.1080\/00207543.2021.2004465","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,1,20]],"date-time":"2026-01-20T19:09:29Z","timestamp":1768936169000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/00207543.2021.2004465"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021,12,6]]},"references-count":45,"journal-issue":{"issue":"23","published-print":{"date-parts":[[2022,12,2]]}},"alternative-id":["10.1080\/00207543.2021.2004465"],"URL":"https:\/\/doi.org\/10.1080\/00207543.2021.2004465","relation":{},"ISSN":["0020-7543","1366-588X"],"issn-type":[{"value":"0020-7543","type":"print"},{"value":"1366-588X","type":"electronic"}],"subject":[],"published":{"date-parts":[[2021,12,6]]},"assertion":[{"value":"The publishing and review policy for this title is described in its Aims & Scope.","order":1,"name":"peerreview_statement","label":"Peer Review Statement"},{"value":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=tprs20","URL":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=tprs20","order":2,"name":"aims_and_scope_url","label":"Aim & Scope"},{"value":"2021-04-28","order":0,"name":"received","label":"Received","group":{"name":"publication_history","label":"Publication History"}},{"value":"2021-09-27","order":2,"name":"accepted","label":"Accepted","group":{"name":"publication_history","label":"Publication History"}},{"value":"2021-12-06","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}