{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,30]],"date-time":"2026-01-30T21:59:01Z","timestamp":1769810341960,"version":"3.49.0"},"reference-count":30,"publisher":"Informa UK Limited","issue":"3","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Behaviour & Information Technology"],"published-print":{"date-parts":[[2006,5]]},"DOI":"10.1080\/01449290500222009","type":"journal-article","created":{"date-parts":[[2006,4,28]],"date-time":"2006-04-28T06:51:48Z","timestamp":1146207108000},"page":"253-261","source":"Crossref","is-referenced-by-count":5,"title":["A study of presentations of mobile web banners for location-based information and entertainment information websites"],"prefix":"10.1080","volume":"25","author":[{"given":"Pei-Luen Patrick","family":"Rau","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jenwen","family":"Chen","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Duye","family":"Chen","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"301","reference":[{"key":"E00001","unstructured":"Alpert, J. and Alpert, M. (1990) Music influences on mood and purchase intentions Psychology and Marketing<\/i>, 7, pp. 109 - 133."},{"key":"E00002","doi-asserted-by":"crossref","unstructured":"Anderson, C. and Domingos, P. and Weld, D.(2001) Personalizing web sites for mobile users. In Proceedings of the tenth international conference on World Wide Web<\/i>. ( pp. 565 - 575 ).","DOI":"10.1145\/371920.380716"},{"key":"E00003","unstructured":"Baggett, P. (1979) Structurally equivalent stories in movie and text and the effect of the medium on recall Journal of Verbal Learning and Verbal Behavior<\/i>, 18, pp. 333 - 356."},{"key":"E00004","doi-asserted-by":"crossref","unstructured":"Bayles, M.(2002) Designing online banner advertisements: should we animate. In Proceedings of the SIGCHI conference on Human factors in computing systems: Changing our world, changing ourselves<\/i>. ( pp. 363 - 366 ).","DOI":"10.1145\/503376.503441"},{"key":"E00005","doi-asserted-by":"crossref","unstructured":"Bayles, M. and Chaparro, B.(2001) Recall and recognition of static vs. animated banner advertisements. In Proceedings of the Human Factors and Ergonomics Society 45th Annual Meeting<\/i>. ( pp. 1201 - 1204 ).","DOI":"10.1177\/154193120104501510"},{"key":"E00006","unstructured":"Beagles-Roos, J. and Gat, I. (1983) Specific impact of radio and television on children's story comprehension Journal of Educational Psychology<\/i>, 75, pp. 128 - 137."},{"key":"E00007","doi-asserted-by":"crossref","unstructured":"Benway, J.(1998) Banner blindness: the irony of attention grabbing on the World Wide Web. In Proceedings of the Human Factors and Ergonomics Society 42nd Annual Meeting<\/i>. ( pp. 463 - 467 ).","DOI":"10.1177\/154193129804200504"},{"key":"E00008","unstructured":"Bezjian-Avery, A. and Calder, B. (1998) New media interactive advertising vs. traditional advertising Journal of Advertising Research<\/i>, 38, pp. 23 - 32."},{"key":"E00009","unstructured":"Bonnici, E.(1999) How to design a successful banner today and for the new millennium. AJA Internet Marketing. In . Available online at www.aj2000.com\/library\/banner\/banner0001.htm<\/A> (accessed 20 August 2003)"},{"key":"E00010","unstructured":"Dreze, X. and Zufryden, F. (1997) Testing web site design and promotional content Journal of Advertising Research<\/i>, 37, pp. 77 - 91."},{"key":"E00011","unstructured":"Gardner, M. (1985) Mood states and consumer behavior: a critical review Journal of Consumer Research<\/i>, 13, pp. 281 - 300."},{"key":"E00012","unstructured":"Gorn, G. (1982) The effects of music in advertising on choice behavior: a classical conditioning approach Journal of Marketing<\/i>, 46, pp. 94 - 101."},{"key":"E00013","unstructured":"Gorn, G. and Goldberg, M. (1991) Music and information in commercials: their effects with an elderly sample Journal of Advertising Research<\/i>, 31, pp. 23 - 32."},{"key":"E00014","unstructured":"Ha, L. (1996) Observations: advertising clutter in consumer magazines: dimensions and effects Journal of Advertising Research<\/i>, 36, pp. 76 - 84."},{"key":"E00015","unstructured":"Ha, L. and Litman, B. (1997) Does advertising clutter have diminishing and negative returns? Journal of Advertising<\/i>, 26, pp. 32 - 42."},{"key":"E00016","unstructured":"Hall, V. and Bailey, J. and Tillman, C. (1997) Can student-generated illustrations be worth ten thousand words Journal of Educational Psychology<\/i>, 89, pp. 677 - 681."},{"key":"E00017","unstructured":"Hein, K.(1997) Improve Your Online Marketing<\/i>. Incentive, November 1997"},{"key":"E00018","unstructured":"ITU.(2002) World Telecommunication Development Report Reinventing Telecoms. In . www.itu.int\/ITU-D\/ict\/publications\/wtdr_02\/<\/A> (accessed 20 August 2003)"},{"key":"E00019","unstructured":"Krugman, D. and Cameron, G. and White, C. (1995) Visual attention and commercials: the use of in-home observations Journal of Advertising<\/i>, 24, pp. 1 - 12."},{"key":"E00020","unstructured":"Levie, W. and Lentz, R. (1982) Effects of text illustrations: a review of the research Educational Communications and Technology Journal<\/i>, 30, pp. 195 - 232."},{"key":"E00021","doi-asserted-by":"crossref","unstructured":"Levin, J.(1981) On functions of pictures in prose. In Neuropsychological and Cognitive Processes in Reading<\/i>. ( pp. 203 - 228 ). New York : Academic Press.","DOI":"10.1016\/B978-0-12-185030-2.50013-5"},{"key":"E00022","doi-asserted-by":"crossref","unstructured":"Levin, J. and Anglin, G. and Carney, R.(1987) On empirically validating functions of pictures in prose. In The Psychology of Illustration. Vol. 1: Basic Research<\/i>. ( pp. 1 - 50 ). New York : Springer.","DOI":"10.1007\/978-1-4612-4674-9_2"},{"key":"E00023","unstructured":"Li, H. and Bukovac, J. (1999) Cognitive impact of banner ad characteristics: an experimental study Journalism & Mass Communication Quarterly<\/i>, 76, pp. 341 - 353."},{"key":"E00024","unstructured":"Najjar, L. (1996) Multimedia information and learning Journal of Educational Multimedia and Hypermedia<\/i>, 5, pp. 129 - 150."},{"key":"E00025","unstructured":"Norris, C. and Colman, A. (1992) Context effects on recall and recognition of magazine advertisements Journal of Advertising<\/i>, 21, pp. 37 - 46."},{"key":"E00026","unstructured":"Poohkay, B. and Szabo, M.(1995) Effects of animation & visuals on learning high school mathematics. In Paper presented at the annual meeting of the Association for Educational Communications and Technology<\/i>. . Anaheim CA"},{"key":"E00027","unstructured":"Soldow, G. and Principe, V. (1981) Response to commercials as a function of program context Journal of Advertising Research<\/i>, 21, pp. 59 - 65."},{"key":"E00028","unstructured":"Tavassoli, N. and Schultz, C., II and Fitzsimmons, G. (1995) Program involvement: are moderate levels best for ad memory and attitude toward the ad? Journal of Advertising Research<\/i>, 35, pp. 61 - 72."},{"key":"E00029","unstructured":"WAA.(2001) Available online at www.waaglobal.org\/<\/A> (accessed 20 August 2003)"},{"key":"E00030","unstructured":"Zhang, P. (2000) The effects of animation on information seeking performance on the World Wide Web: securing attention or interfering with primary tasks? Journal of the Association for Information System<\/i>, 1, pp. 1 - 28. article 1"}],"container-title":["Behaviour & Information Technology"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/www.tandfonline.com\/doi\/pdf\/10.1080\/01449290500222009","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2019,4,18]],"date-time":"2019-04-18T06:56:40Z","timestamp":1555570600000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/01449290500222009"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2006,5]]},"references-count":30,"journal-issue":{"issue":"3","published-print":{"date-parts":[[2006,5]]}},"alternative-id":["10.1080\/01449290500222009"],"URL":"https:\/\/doi.org\/10.1080\/01449290500222009","relation":{},"ISSN":["0144-929X","1362-3001"],"issn-type":[{"value":"0144-929X","type":"print"},{"value":"1362-3001","type":"electronic"}],"subject":[],"published":{"date-parts":[[2006,5]]}}}