{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,1]],"date-time":"2026-07-01T18:10:34Z","timestamp":1782929434967,"version":"3.54.5"},"reference-count":87,"publisher":"Informa UK Limited","issue":"5","content-domain":{"domain":["www.tandfonline.com"],"crossmark-restriction":true},"short-container-title":["Behaviour & Information Technology"],"published-print":{"date-parts":[[2024,4,3]]},"DOI":"10.1080\/0144929x.2023.2190812","type":"journal-article","created":{"date-parts":[[2023,3,15]],"date-time":"2023-03-15T11:10:45Z","timestamp":1678878645000},"page":"845-861","update-policy":"https:\/\/doi.org\/10.1080\/tandf_crossmark_01","source":"Crossref","is-referenced-by-count":12,"title":["Attitudes towards gamification advertising in Vietnam: a social commerce context"],"prefix":"10.1080","volume":"43","author":[{"given":"Hai Ho","family":"Nguyen","sequence":"first","affiliation":[{"name":"Hong Bang International University, Vietnam. And Ho Chi Minh City\u2019s Party Committee","place":["Ho Chi Minh, Vietnam"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Bang","family":"Nguyen-Viet","sequence":"additional","affiliation":[{"name":"University of Economics Ho Chi Minh City","place":["Ho Chi Minh, Vietnam"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yen Thi","family":"Hoang Nguyen","sequence":"additional","affiliation":[{"name":"University of Economics Ho Chi Minh City","place":["Ho Chi Minh, Vietnam"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"301","published-online":{"date-parts":[[2023,3,15]]},"reference":[{"key":"e_1_3_2_2_1","doi-asserted-by":"publisher","DOI":"10.1108\/JAMR-05-2017-0057"},{"key":"e_1_3_2_3_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2018.06.001"},{"key":"e_1_3_2_4_1","doi-asserted-by":"publisher","DOI":"10.1108\/IJILT-02-2017-0009"},{"key":"e_1_3_2_5_1","doi-asserted-by":"publisher","DOI":"10.1080\/10447318.2018.1519145"},{"key":"e_1_3_2_6_1","doi-asserted-by":"publisher","DOI":"10.1108\/BFJ-08-2020-0755"},{"key":"e_1_3_2_7_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2018.11.030"},{"key":"e_1_3_2_8_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11747-017-0530-0"},{"key":"e_1_3_2_9_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2020.113383"},{"key":"e_1_3_2_10_1","doi-asserted-by":"publisher","DOI":"10.1108\/MIP-11-2019-0598"},{"key":"e_1_3_2_11_1","first-page":"62","article-title":"Shut-up I Don't Care: Understanding the Role of Relevance and Interactivity on Customer Attitudes Toward Repetitive Online Advertising","volume":"9","author":"Campbell D. E.","year":"2008","unstructured":"Campbell, D. E., and R. T. Wright. 2008. \u201cShut-up I Don't Care: Understanding the Role of Relevance and Interactivity on Customer Attitudes Toward Repetitive Online Advertising.\u201d Journal of Electronic Commerce Research 9: 62\u201376. http:\/\/www.jecr.org\/node\/148.","journal-title":"Journal of Electronic Commerce Research"},{"key":"e_1_3_2_12_1","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-030-20500-3_8"},{"key":"e_1_3_2_13_1","doi-asserted-by":"publisher","DOI":"10.1080\/08911762.2021.1891359"},{"key":"e_1_3_2_14_1","doi-asserted-by":"publisher","DOI":"10.1145\/2181037.2181040"},{"key":"e_1_3_2_15_1","doi-asserted-by":"publisher","DOI":"10.1080\/00218499.1996.12466626"},{"key":"e_1_3_2_16_1","doi-asserted-by":"publisher","DOI":"10.1007\/s10660-015-9177-4"},{"key":"e_1_3_2_17_1","doi-asserted-by":"crossref","unstructured":"Facebook Inc. 2020. Annual Report. Menlo Park California. https:\/\/s21.q4cdn.com\/399680738\/files\/doc_news\/Facebook-Reports-Fourth-Quarter-and-Full-Year-2020-Results-2021.pdf.","DOI":"10.1016\/j.fopow.2021.08.016"},{"key":"e_1_3_2_18_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2021.102591"},{"key":"e_1_3_2_19_1","doi-asserted-by":"publisher","DOI":"10.1108\/YC-12-2013-00416"},{"key":"e_1_3_2_20_1","doi-asserted-by":"publisher","DOI":"10.1177\/002224378101800104"},{"key":"e_1_3_2_21_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.iedeen.2016.04.002"},{"key":"e_1_3_2_22_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2015.12.008"},{"key":"e_1_3_2_23_1","doi-asserted-by":"publisher","DOI":"10.1080\/23311975.2019.1618431"},{"key":"e_1_3_2_24_1","doi-asserted-by":"publisher","DOI":"10.1108\/K-07-2018-0350"},{"key":"e_1_3_2_25_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.elerap.2021.101076"},{"key":"e_1_3_2_26_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.techsoc.2020.101512"},{"key":"e_1_3_2_27_1","volume-title":"Multivariate Data Analysis","author":"Hair J. F.","year":"2010","unstructured":"Hair, J. F., W. C. Black, B. J. Babin, and R. E. Anderson. 2010. Multivariate Data Analysis. 7th ed. Englewood Cliffs.: Prentice Hall.","edition":"7"},{"key":"e_1_3_2_28_1","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-030-80519-7_1"},{"key":"e_1_3_2_29_1","doi-asserted-by":"publisher","DOI":"10.1007\/s13278-019-0589-3"},{"key":"e_1_3_2_30_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2015.04.006"},{"key":"e_1_3_2_31_1","doi-asserted-by":"publisher","DOI":"10.1108\/JEIM-07-2017-0101"},{"key":"e_1_3_2_32_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2018.07.004"},{"key":"e_1_3_2_33_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.techfore.2018.01.023"},{"key":"e_1_3_2_34_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2018.06.037"},{"key":"e_1_3_2_35_1","doi-asserted-by":"publisher","DOI":"10.1108\/10662241211235644"},{"key":"e_1_3_2_36_1","doi-asserted-by":"publisher","DOI":"10.1007\/s12525-015-0212-z"},{"key":"e_1_3_2_37_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2021.106702"},{"key":"e_1_3_2_38_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11042-021-11149-8"},{"key":"e_1_3_2_39_1","doi-asserted-by":"publisher","DOI":"10.17705\/1jais.00218"},{"key":"e_1_3_2_40_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2017.01.008"},{"key":"e_1_3_2_41_1","unstructured":"Kemp S. 2022. Digital 2022: Vietnam. Retrieved from Datareportal: https:\/\/datareportal.com\/reports\/digital-2022-vietnam."},{"key":"e_1_3_2_42_1","doi-asserted-by":"publisher","DOI":"10.1007\/s10796-010-9267-8"},{"key":"e_1_3_2_43_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11042-018-6913-5"},{"key":"e_1_3_2_44_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2019.01.008"},{"key":"e_1_3_2_45_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.intmar.2020.08.001"},{"key":"e_1_3_2_46_1","doi-asserted-by":"publisher","DOI":"10.1007\/s40821-019-00146-5"},{"key":"e_1_3_2_47_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2016.01.001"},{"key":"e_1_3_2_48_1","doi-asserted-by":"publisher","DOI":"10.1108\/IMDS-06-2016-0229"},{"key":"e_1_3_2_49_1","doi-asserted-by":"publisher","DOI":"10.1108\/INTR-09-2018-0413"},{"key":"e_1_3_2_50_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2015.07.049"},{"key":"e_1_3_2_51_1","doi-asserted-by":"publisher","DOI":"10.1108\/MIP-03-2019-0145"},{"key":"e_1_3_2_52_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2016.07.027"},{"key":"e_1_3_2_53_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2021.06.022"},{"key":"e_1_3_2_54_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2012.05.004"},{"key":"e_1_3_2_55_1","doi-asserted-by":"publisher","DOI":"10.3390\/fi11030067"},{"key":"e_1_3_2_56_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chbr.2021.100066"},{"key":"e_1_3_2_57_1","unstructured":"Nguyen M.-N. 2022a. Social commerce in Vietnam - statistics & facts. Retrieved from Statista: https:\/\/www.statista.com\/topics\/9278\/social-commerce-in-vietnam\/#topicHeader__wrapper."},{"key":"e_1_3_2_58_1","unstructured":"Nguyen M.-N. 2022b. Social media in Vietnam - statistics & facts. Retrieved from Statista: https:\/\/www.statista.com\/topics\/8182\/social-media-in-vietnam\/#dossierKeyfigures."},{"key":"e_1_3_2_59_1","doi-asserted-by":"publisher","DOI":"10.1080\/23311975.2022.2095950"},{"key":"e_1_3_2_60_1","doi-asserted-by":"publisher","DOI":"10.1108\/JRIM-08-2018-0103"},{"key":"e_1_3_2_61_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2006.03.008"},{"key":"e_1_3_2_62_1","doi-asserted-by":"publisher","DOI":"10.1108\/IJOEM-04-2017-0130"},{"key":"e_1_3_2_63_1","doi-asserted-by":"publisher","DOI":"10.1037\/0021-9010.88.5.879"},{"key":"e_1_3_2_64_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.tele.2018.04.008"},{"key":"e_1_3_2_65_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2009.03.002"},{"key":"e_1_3_2_66_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhcs.2014.09.006"},{"key":"e_1_3_2_67_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2017.11.001"},{"key":"e_1_3_2_68_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2020.102155"},{"key":"e_1_3_2_69_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.emj.2016.02.001"},{"key":"e_1_3_2_70_1","doi-asserted-by":"publisher","DOI":"10.2501\/JAR-51-1-258-275"},{"key":"e_1_3_2_71_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2019.113167"},{"key":"e_1_3_2_72_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2018.10.001"},{"key":"e_1_3_2_73_1","doi-asserted-by":"publisher","DOI":"10.3389\/fcomp.2020.00029"},{"issue":"1","key":"e_1_3_2_74_1","first-page":"35","article-title":"A Theoretical Framework for Back-Translation as a Quality Assessment Tool","volume":"7","author":"Tyupa S.","year":"2011","unstructured":"Tyupa, S. 2011. \u201cA Theoretical Framework for Back-Translation as a Quality Assessment Tool.\u201d New Voices in Translation Studies 7 (1): 35\u201346.","journal-title":"New Voices in Translation Studies"},{"key":"e_1_3_2_75_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2020.1858462"},{"key":"e_1_3_2_76_1","doi-asserted-by":"publisher","DOI":"10.1108\/EJM-01-2017-0070"},{"key":"e_1_3_2_77_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.compedu.2021.104156"},{"key":"e_1_3_2_78_1","doi-asserted-by":"publisher","DOI":"10.1108\/02651331011020410"},{"key":"e_1_3_2_79_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2019.11.041"},{"key":"e_1_3_2_80_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2018.12.058"},{"key":"e_1_3_2_81_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2019.10.062"},{"key":"e_1_3_2_82_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2018.12.002"},{"key":"e_1_3_2_83_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2019.11.058"},{"key":"e_1_3_2_84_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ipm.2021.102649"},{"key":"e_1_3_2_85_1","doi-asserted-by":"publisher","DOI":"10.1108\/JSM-01-2017-0031"},{"key":"e_1_3_2_86_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2017.11.003"},{"key":"e_1_3_2_87_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2016.08.048"},{"key":"e_1_3_2_88_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2020.103314"}],"container-title":["Behaviour & Information Technology"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.tandfonline.com\/doi\/pdf\/10.1080\/0144929X.2023.2190812","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,1,29]],"date-time":"2026-01-29T17:49:27Z","timestamp":1769708967000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/0144929X.2023.2190812"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2023,3,15]]},"references-count":87,"journal-issue":{"issue":"5","published-print":{"date-parts":[[2024,4,3]]}},"alternative-id":["10.1080\/0144929X.2023.2190812"],"URL":"https:\/\/doi.org\/10.1080\/0144929x.2023.2190812","relation":{},"ISSN":["0144-929X","1362-3001"],"issn-type":[{"value":"0144-929X","type":"print"},{"value":"1362-3001","type":"electronic"}],"subject":[],"published":{"date-parts":[[2023,3,15]]},"assertion":[{"value":"The publishing and review policy for this title is described in its Aims & Scope.","order":1,"name":"peerreview_statement","label":"Peer Review Statement"},{"value":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=tbit20","URL":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=tbit20","order":2,"name":"aims_and_scope_url","label":"Aim & Scope"},{"value":"2022-09-21","order":0,"name":"received","label":"Received","group":{"name":"publication_history","label":"Publication History"}},{"value":"2023-02-22","order":2,"name":"accepted","label":"Accepted","group":{"name":"publication_history","label":"Publication History"}},{"value":"2023-03-15","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}