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This paper outlines how the strategies pursued by a government acting as the key stakeholder affected the diffusion of a new technology. The analysis is based on a theoretical framework derived from innovation diffusion and stakeholder theories. The empirical evidence comes from a study of broadband development in South Korea. A web of stakeholders and strategies is drawn in order to identify the major stakeholders involved and highlight their relations. The case of South Korea offers implications for other countries that are pursuing broadband diffusion strategies.<\/jats:p>","DOI":"10.1080\/0268396032000150816","type":"journal-article","created":{"date-parts":[[2003,12,30]],"date-time":"2003-12-30T12:15:02Z","timestamp":1072786502000},"page":"281-290","source":"Crossref","is-referenced-by-count":51,"title":["A web of Stakeholders and Strategies: A Case of Broadband Diffusion in South Korea"],"prefix":"10.1177","volume":"18","author":[{"given":"Jyoti","family":"Choudrie","sequence":"first","affiliation":[{"name":"Department of Information Systems and Computing, Brunel University, Uxbridge, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Anastasia","family":"Papazafeiropoulou","sequence":"additional","affiliation":[{"name":"Department of Information Systems and Computing, Brunel University, Uxbridge, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Heejin","family":"Lee","sequence":"additional","affiliation":[{"name":"Department of Information Systems, The University of Melbourne, Victoria 3010, Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2003,12,1]]},"reference":[{"key":"bibr1-0268396032000150816","unstructured":"Bank of Korea (2002). 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Promoting Broadband: Background Paper (International Telecommunication Union), available online at http:\/\/www.itu.int\/osg\/spu\/ni\/promotebroadband\/documents.html; viewed on 27 October 2003."},{"key":"bibr6-0268396032000150816","first-page":"112","volume-title":"National Information Infrastructure Initiatives","author":"Jeong K.","year":"1997"},{"key":"bibr7-0268396032000150816","unstructured":"KellyT. (2001). Government strategies to encourage broadband: could they, would they, should they? 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