{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,14]],"date-time":"2026-05-14T18:27:30Z","timestamp":1778783250678,"version":"3.51.4"},"reference-count":68,"publisher":"Informa UK Limited","issue":"3","funder":[{"name":"National Science Centre in Poland","award":["2014\/15\/B\/HS4\/00844"],"award-info":[{"award-number":["2014\/15\/B\/HS4\/00844"]}]}],"content-domain":{"domain":["www.tandfonline.com"],"crossmark-restriction":true},"short-container-title":["Journal of Computer Information Systems"],"published-print":{"date-parts":[[2018,7,3]]},"DOI":"10.1080\/08874417.2016.1241683","type":"journal-article","created":{"date-parts":[[2016,10,31]],"date-time":"2016-10-31T11:42:23Z","timestamp":1477914143000},"page":"282-290","update-policy":"https:\/\/doi.org\/10.1080\/tandf_crossmark_01","source":"Crossref","is-referenced-by-count":5,"title":["The Effects of Pranks in Social Media on Brands"],"prefix":"10.1080","volume":"58","author":[{"given":"Ma\u0142gorzata","family":"Karpi\u0144ska-Krakowiak","sequence":"first","affiliation":[{"name":"University of Lodz, Lodz, Poland"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Artur","family":"Modli\u0144ski","sequence":"additional","affiliation":[{"name":"University of Lodz, Lodz, Poland"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"301","published-online":{"date-parts":[[2016,10,31]]},"reference":[{"key":"e_1_3_3_2_1","doi-asserted-by":"publisher","DOI":"10.1006\/obhd.2001.2961"},{"key":"e_1_3_3_3_1","doi-asserted-by":"publisher","DOI":"10.1509\/jm.09.0339"},{"key":"e_1_3_3_4_1","volume-title":"An Anatomy of Humor","author":"Berger AA.","year":"1998","unstructured":"Berger AA. An Anatomy of Humor, New Jersey: Transaction Publishers, 1998."},{"key":"e_1_3_3_5_1","volume-title":"An Information Processing Theory of Consumer Choice","author":"Bettman JR.","year":"1979","unstructured":"Bettman JR. An Information Processing Theory of Consumer Choice, Reading: Addison Wesley Publishing, 1979."},{"key":"e_1_3_3_6_1","doi-asserted-by":"publisher","DOI":"10.2753\/JOA0091-3367400408"},{"key":"e_1_3_3_7_1","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.73.3.52"},{"key":"e_1_3_3_8_1","doi-asserted-by":"publisher","DOI":"10.1515\/humor-2013-0016"},{"key":"e_1_3_3_9_1","doi-asserted-by":"publisher","DOI":"10.1177\/1094670511411703"},{"key":"e_1_3_3_10_1","doi-asserted-by":"publisher","DOI":"10.2753\/JOA0091-3367390104"},{"key":"e_1_3_3_11_1","first-page":"353","article-title":"The effects of biological sex and egalitarianism on humor appreciation: Replication and extension","volume":"5","author":"Butland MJ","year":"1990","unstructured":"Butland MJ, Ivy DK. The effects of biological sex and egalitarianism on humor appreciation: Replication and extension. J Social Behav Personality 1990;5:353\u2013366.","journal-title":"J Social Behav Personality"},{"key":"e_1_3_3_12_1","doi-asserted-by":"publisher","DOI":"10.1080\/15534510903286129"},{"key":"e_1_3_3_13_1","unstructured":"Carlsberg BE\u2019S Channel. Carlsberg stunts with bikers in cinema. September 22 2011: [URL: https:\/\/www.youtube.com\/watch?v=RS3iB47nQ6E] accessed on February 10 2015."},{"key":"e_1_3_3_14_1","doi-asserted-by":"publisher","DOI":"10.1108\/02651330710828013"},{"key":"e_1_3_3_15_1","doi-asserted-by":"publisher","DOI":"10.1002\/mar.20140"},{"key":"e_1_3_3_16_1","doi-asserted-by":"publisher","DOI":"10.2307\/3172631"},{"key":"e_1_3_3_17_1","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.65.2.81.18255"},{"key":"e_1_3_3_18_1","doi-asserted-by":"publisher","DOI":"10.1080\/08874417.2015.11645756"},{"key":"e_1_3_3_19_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.1985.10672944"},{"key":"e_1_3_3_20_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11747-008-0096-y"},{"key":"e_1_3_3_21_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11002-010-9116-z"},{"key":"e_1_3_3_22_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11199-007-9302-5"},{"key":"e_1_3_3_23_1","doi-asserted-by":"publisher","DOI":"10.1515\/HUMOR.2008.014"},{"key":"e_1_3_3_24_1","volume-title":"Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research","author":"Fishbein M","year":"1975","unstructured":"Fishbein M, Ajzen I. Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research, Reading: Addison Wesley Publishing, 1975."},{"key":"e_1_3_3_25_1","doi-asserted-by":"publisher","DOI":"10.1177\/01461672002611006"},{"key":"e_1_3_3_26_1","volume-title":"Psychology and the Internet: Intrapersonal, Interpersonal, and Transpersonal Implications","author":"Gackenbach J.","year":"2007","unstructured":"Gackenbach J. (ed.). Psychology and the Internet: Intrapersonal, Interpersonal, and Transpersonal Implications, Academic Press Elsevier, London, 2007."},{"key":"e_1_3_3_27_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.1986.10673000"},{"key":"e_1_3_3_28_1","volume-title":"The game of humor: A comprehensive theory of why we laugh","author":"Gr\u00fcner CR.","year":"1997","unstructured":"Gr\u00fcner CR. The game of humor: A comprehensive theory of why we laugh, Transaction Publishers, New Brunswick, 1997."},{"key":"e_1_3_3_29_1","volume-title":"Advertising and Promotion","author":"Hackley C","year":"2015","unstructured":"Hackley C, Hackley RA. Advertising and Promotion, Sage Publications, London, 2015."},{"key":"e_1_3_3_30_1","doi-asserted-by":"publisher","DOI":"10.1002\/cb.278"},{"key":"e_1_3_3_31_1","doi-asserted-by":"publisher","DOI":"10.1016\/B978-012369425-6\/50026-6"},{"key":"e_1_3_3_32_1","doi-asserted-by":"publisher","DOI":"10.2307\/1251410"},{"key":"e_1_3_3_33_1","doi-asserted-by":"publisher","DOI":"10.1086\/209062"},{"key":"e_1_3_3_34_1","doi-asserted-by":"publisher","DOI":"10.2307\/1251841"},{"key":"e_1_3_3_35_1","doi-asserted-by":"publisher","DOI":"10.1002\/dir.1021"},{"key":"e_1_3_3_36_1","doi-asserted-by":"publisher","DOI":"10.1086\/209343"},{"issue":"3","key":"e_1_3_3_37_1","first-page":"31","article-title":"Prankvertising \u2013 pranks as a new form of brand advertising online","volume":"21","author":"Karpinska-Krakowiak M","year":"2014","unstructured":"Karpinska-Krakowiak M, Modlinski A. Prankvertising \u2013 pranks as a new form of brand advertising online. Modern Manage Rev. 2014;21(3):31\u201344.","journal-title":"Modern Manage Rev"},{"key":"e_1_3_3_38_1","unstructured":"Keller KL. Building customer-based brand equity: a blueprint for creating strong brands. Marketing Science Institute Working Paper 01\u2013107 2001 1\u201331."},{"key":"e_1_3_3_39_1","doi-asserted-by":"publisher","DOI":"10.2307\/1252054"},{"key":"e_1_3_3_40_1","first-page":"61","volume-title":"Prejudice: The target\u2019s perspective","author":"Lafrance M","year":"1989","unstructured":"Lafrance M, Woodzicka JA. No laughing matter: Women\u2019s verbal and nonverbal reactions to sexist humor. In Prejudice: The target\u2019s perspective, J. Swim and C. Stangor, eds., Academic Press, San Diego,1989, 61\u201380."},{"key":"e_1_3_3_41_1","doi-asserted-by":"publisher","DOI":"10.1016\/0148-2963(83)90026-7"},{"key":"e_1_3_3_42_1","doi-asserted-by":"publisher","DOI":"10.1080\/08874417.2015.11645790"},{"key":"e_1_3_3_43_1","doi-asserted-by":"publisher","DOI":"10.2307\/3151660"},{"key":"e_1_3_3_44_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.1982.10672806"},{"key":"e_1_3_3_45_1","doi-asserted-by":"publisher","DOI":"10.1016\/B978-012372564-6\/50024-1"},{"key":"e_1_3_3_46_1","doi-asserted-by":"publisher","DOI":"10.1108\/10610420810875070"},{"key":"e_1_3_3_47_1","doi-asserted-by":"publisher","DOI":"10.1007\/BF00292486"},{"key":"e_1_3_3_48_1","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.74.6.1"},{"key":"e_1_3_3_49_1","doi-asserted-by":"publisher","DOI":"10.1023\/A:1018868913615"},{"key":"e_1_3_3_50_1","doi-asserted-by":"publisher","DOI":"10.1080\/02699931.2011.585069"},{"issue":"2","key":"e_1_3_3_51_1","article-title":"An experimental test of processes underlying self-disclosure in computer-mediated communication","volume":"3","author":"Schouten A","year":"2009","unstructured":"Schouten A, Valkenburg P, Peter J. An experimental test of processes underlying self-disclosure in computer-mediated communication. Cyberpsychology 2009; 3(2)article 3.","journal-title":"Cyberpsychology"},{"key":"e_1_3_3_52_1","doi-asserted-by":"publisher","DOI":"10.2224\/sbp.2012.40.2.331"},{"key":"e_1_3_3_53_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.1997.10673526"},{"key":"e_1_3_3_54_1","volume-title":"Effective Television Advertising","author":"Stewart DM","year":"1986","unstructured":"Stewart DM, Furse DH. Effective Television Advertising, Chicago: D.C. Heath and Company, 1986."},{"issue":"2","key":"e_1_3_3_55_1","first-page":"213","article-title":"Those who laugh are defenseless: how humor breaks resistance to influence","volume":"18","author":"Strick M","year":"2012","unstructured":"Strick M, Holland RW, Van Baaren R, Van Knippenberg A. Those who laugh are defenseless: how humor breaks resistance to influence. J Exp Psychol. 2012;18(2):213\u2013223.","journal-title":"J Exp Psychol"},{"key":"e_1_3_3_56_1","doi-asserted-by":"publisher","DOI":"10.1080\/10463283.2013.822215"},{"key":"e_1_3_3_57_1","first-page":"286","article-title":"Optimizing the amount of entertainment in advertising","volume":"9","author":"Teixeira TS","year":"2013","unstructured":"Teixeira TS, Stipp H. Optimizing the amount of entertainment in advertising. What\u2019s so funny about tracking reactions to humor? J Advertising Res. 2013;9:286\u2013296.","journal-title":"What\u2019s so funny about tracking reactions to humor? J Advertising Res"},{"key":"e_1_3_3_58_1","unstructured":"The Science of sharing. An Unruly White Paper: [URL: http:\/\/markedsforing.dk\/sites\/default\/files\/unruly_scienceofsharing_whitepaper_2013_email.pdf.] accessed on March 15 2014."},{"key":"e_1_3_3_59_1","doi-asserted-by":"publisher","DOI":"10.1177\/1368430204039975"},{"key":"e_1_3_3_60_1","doi-asserted-by":"publisher","DOI":"10.1080\/00218499.1995.12466996"},{"key":"e_1_3_3_61_1","first-page":"1357","article-title":"Innovativeness and involvement as determinants of website loyalty: I","volume":"26","author":"Wang HC","year":"2006","unstructured":"Wang HC, Pallister JG, Foxall GR. Innovativeness and involvement as determinants of website loyalty: I. A test of the style\/involvement model in the context of Internet buying. Technovation 2006;26:1357\u20131365.","journal-title":"A test of the style\/involvement model in the context of Internet buying. Technovation"},{"key":"e_1_3_3_62_1","first-page":"44","article-title":"The use and impact of humor in radio advertising","volume":"31","author":"Weinberger MG","year":"1991","unstructured":"Weinberger MG, Campbell L. The use and impact of humor in radio advertising. J Advertising Res. 1991;31:44\u201352.","journal-title":"J Advertising Res"},{"key":"e_1_3_3_63_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.1992.10673384"},{"key":"e_1_3_3_64_1","doi-asserted-by":"publisher","DOI":"10.1080\/02650487.2016.1186411"},{"key":"e_1_3_3_65_1","volume-title":"Consumer Behavior","author":"Wilkie W.","year":"1986","unstructured":"Wilkie W. Consumer Behavior, Wiley & Sons, New York, 1986."},{"key":"e_1_3_3_66_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.1943.10673459"},{"key":"e_1_3_3_67_1","first-page":"813","article-title":"Humor in television advertising","volume":"18","author":"Zhang Y","year":"1991","unstructured":"Zhang Y, Zinkhan GM. Humor in television advertising. Adv Consum Res. 1991;18:813\u2013818.","journal-title":"Adv Consum Res"},{"key":"e_1_3_3_68_1","doi-asserted-by":"publisher","DOI":"10.1007\/978-1-4612-5572-7_5"},{"key":"e_1_3_3_69_1","first-page":"93","volume-title":"Humor and laughter: Theory, research and applications","author":"Zillmann D","year":"1996","unstructured":"Zillmann D, Cantor JR. A disposition theory of humor and mirth. In: Humor and laughter: Theory, research and applications, A. Chapman and HC. Foot, eds., Wiley & Sons, New York, 1996 [1976], 93\u2013116."}],"container-title":["Journal of Computer Information Systems"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.tandfonline.com\/doi\/pdf\/10.1080\/08874417.2016.1241683","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,1,20]],"date-time":"2026-01-20T14:35:25Z","timestamp":1768919725000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/08874417.2016.1241683"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2016,10,31]]},"references-count":68,"journal-issue":{"issue":"3","published-print":{"date-parts":[[2018,7,3]]}},"alternative-id":["10.1080\/08874417.2016.1241683"],"URL":"https:\/\/doi.org\/10.1080\/08874417.2016.1241683","relation":{},"ISSN":["0887-4417","2380-2057"],"issn-type":[{"value":"0887-4417","type":"print"},{"value":"2380-2057","type":"electronic"}],"subject":[],"published":{"date-parts":[[2016,10,31]]},"assertion":[{"value":"The publishing and review policy for this title is described in its Aims & Scope.","order":1,"name":"peerreview_statement","label":"Peer Review Statement"},{"value":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=ucis20","URL":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=ucis20","order":2,"name":"aims_and_scope_url","label":"Aim & Scope"},{"value":"2016-10-31","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}