{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,18]],"date-time":"2026-03-18T01:09:41Z","timestamp":1773796181870,"version":"3.50.1"},"reference-count":129,"publisher":"Informa UK Limited","issue":"2","funder":[{"name":"Marcus Jonathan Hunt endowment, the Mike Loya in Business Administration endowment, and the Mike Loya Center for Innovation and Commerce at the University of Texas at El Paso"}],"content-domain":{"domain":["www.tandfonline.com"],"crossmark-restriction":true},"short-container-title":["Journal of Computer Information Systems"],"published-print":{"date-parts":[[2025,3,4]]},"DOI":"10.1080\/08874417.2023.2277751","type":"journal-article","created":{"date-parts":[[2023,11,8]],"date-time":"2023-11-08T16:20:00Z","timestamp":1699460400000},"page":"172-189","update-policy":"https:\/\/doi.org\/10.1080\/tandf_crossmark_01","source":"Crossref","is-referenced-by-count":13,"title":["Firm AI Adoption Intensity and Marketing Performance"],"prefix":"10.1080","volume":"65","author":[{"given":"Jing","family":"Chen","sequence":"first","affiliation":[{"name":"Wagner College","place":["Staten Island, USA"]}]},{"given":"Wenkai","family":"Zhou","sequence":"additional","affiliation":[{"name":"University of Central Oklahoma","place":["Edmond, USA"]}]},{"given":"Gary L.","family":"Frankwick","sequence":"additional","affiliation":[{"name":"University of Texas at El Paso","place":["El Paso, USA"]}]}],"member":"301","published-online":{"date-parts":[[2023,11,8]]},"reference":[{"key":"e_1_3_3_2_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2019.103174"},{"key":"e_1_3_3_3_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.indmarman.2020.12.001"},{"key":"e_1_3_3_4_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijresmar.2020.04.005"},{"key":"e_1_3_3_5_1","doi-asserted-by":"publisher","DOI":"10.1080\/08853134.2021.2016058"},{"key":"e_1_3_3_6_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11747-019-00696-0"},{"key":"e_1_3_3_7_1","doi-asserted-by":"publisher","DOI":"10.1108\/BPMJ-10-2019-0411"},{"key":"e_1_3_3_8_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11747-020-00749-9"},{"key":"e_1_3_3_9_1","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.66.3.47.18508"},{"key":"e_1_3_3_10_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0148-2963(00)00152-1"},{"key":"e_1_3_3_11_1","doi-asserted-by":"publisher","DOI":"10.1080\/08874417.2016.1222891"},{"key":"e_1_3_3_12_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2021.103434"},{"key":"e_1_3_3_13_1","doi-asserted-by":"publisher","DOI":"10.24840\/2183-0606_009.001_0004"},{"key":"e_1_3_3_14_1","volume-title":"Prediction machines: the simple economics of artificial intelligence","author":"Agrawal A","year":"2018","unstructured":"Agrawal A, Gans J, Goldfarb A. Prediction machines: the simple economics of artificial intelligence. Boston (MA): Harvard Business Press; 2018."},{"key":"e_1_3_3_15_1","doi-asserted-by":"publisher","DOI":"10.1007\/s40547-017-0085-8"},{"key":"e_1_3_3_16_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.bushor.2019.10.004"},{"key":"e_1_3_3_17_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.aei.2021.101368"},{"key":"e_1_3_3_18_1","doi-asserted-by":"publisher","DOI":"10.1177\/1094670517752459"},{"key":"e_1_3_3_19_1","doi-asserted-by":"publisher","DOI":"10.1177\/0022242920956676"},{"key":"e_1_3_3_20_1","doi-asserted-by":"publisher","DOI":"10.1177\/0022242920953847"},{"key":"e_1_3_3_21_1","doi-asserted-by":"publisher","DOI":"10.1108\/IJOEM-05-2021-0804"},{"key":"e_1_3_3_22_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.indmarman.2017.12.019"},{"key":"e_1_3_3_23_1","doi-asserted-by":"publisher","DOI":"10.1080\/08853134.2018.1557525"},{"key":"e_1_3_3_24_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.intmar.2020.04.007"},{"key":"e_1_3_3_25_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11747-019-00710-5"},{"key":"e_1_3_3_26_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijresmar.2021.11.002"},{"key":"e_1_3_3_27_1","doi-asserted-by":"publisher","DOI":"10.1386\/ijtm.7.1.19_1"},{"key":"e_1_3_3_28_1","doi-asserted-by":"publisher","DOI":"10.1080\/08874417.2008.11646025"},{"key":"e_1_3_3_29_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2003.12.005"},{"key":"e_1_3_3_30_1","doi-asserted-by":"publisher","DOI":"10.1177\/014920639101700108"},{"key":"e_1_3_3_31_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2016.01.001"},{"key":"e_1_3_3_32_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.techfore.2020.120420"},{"key":"e_1_3_3_33_1","doi-asserted-by":"publisher","DOI":"10.3389\/fpsyg.2022.884830"},{"key":"e_1_3_3_34_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2021.01.055"},{"key":"e_1_3_3_35_1","doi-asserted-by":"publisher","DOI":"10.1057\/s41270-023-00250-6"},{"key":"e_1_3_3_36_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2022.103699"},{"key":"e_1_3_3_37_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.techfore.2020.120392"},{"key":"e_1_3_3_38_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2020.11.001"},{"key":"e_1_3_3_39_1","doi-asserted-by":"publisher","DOI":"10.1080\/08874417.2023.2240755"},{"key":"e_1_3_3_40_1","doi-asserted-by":"publisher","DOI":"10.1108\/JBIM-09-2020-0448"},{"key":"e_1_3_3_41_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2022.113364"},{"key":"e_1_3_3_42_1","doi-asserted-by":"publisher","DOI":"10.1108\/JKM-01-2021-0058"},{"key":"e_1_3_3_43_1","volume-title":"Processes of technological innovation","author":"Tornatzky LG","year":"1990","unstructured":"Tornatzky LG, Fleischer M. Processes of technological innovation. Lanham (MD): Lexington books; 1990."},{"key":"e_1_3_3_44_1","doi-asserted-by":"publisher","DOI":"10.1007\/978-1-4419-6108-2_12"},{"key":"e_1_3_3_45_1","doi-asserted-by":"publisher","DOI":"10.1057\/ejis.2015.6"},{"key":"e_1_3_3_46_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.indmarman.2021.07.013"},{"key":"e_1_3_3_47_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.technovation.2021.102375"},{"key":"e_1_3_3_48_1","doi-asserted-by":"publisher","DOI":"10.17705\/2msqe.00037"},{"key":"e_1_3_3_49_1","doi-asserted-by":"publisher","DOI":"10.25300\/MISQ\/2021\/16523"},{"key":"e_1_3_3_50_1","doi-asserted-by":"publisher","DOI":"10.1007\/s10551-022-05051-y"},{"key":"e_1_3_3_51_1","doi-asserted-by":"publisher","DOI":"10.1080\/08874417.2023.2219668"},{"key":"e_1_3_3_52_1","doi-asserted-by":"publisher","DOI":"10.1080\/12460125.2022.2075529"},{"key":"e_1_3_3_53_1","doi-asserted-by":"publisher","DOI":"10.1007\/s12599-020-00676-7"},{"key":"e_1_3_3_54_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.compind.2019.03.007"},{"key":"e_1_3_3_55_1","doi-asserted-by":"publisher","DOI":"10.2307\/2392880"},{"key":"e_1_3_3_56_1","volume-title":"Institutions and organizations: ideas, interests, and identities","author":"Scott WR","year":"1995","unstructured":"Scott WR. Institutions and organizations: ideas, interests, and identities. Thousand Oaks (CA): Sage publications; 1995."},{"key":"e_1_3_3_57_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2016.02.006"},{"key":"e_1_3_3_58_1","doi-asserted-by":"publisher","DOI":"10.2307\/2095101"},{"key":"e_1_3_3_59_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2021.103507"},{"key":"e_1_3_3_60_1","doi-asserted-by":"publisher","DOI":"10.3390\/su12114506"},{"key":"e_1_3_3_61_1","doi-asserted-by":"publisher","DOI":"10.1177\/0092070303255379"},{"key":"e_1_3_3_62_1","volume-title":"Social psychology","author":"Aronson E","year":"2005","unstructured":"Aronson E, Wilson TD, Akert RM. Social psychology. 5th ed. Upper Saddle River (NJ): Prentice Hall Press; 2005.","edition":"5"},{"key":"e_1_3_3_63_1","doi-asserted-by":"publisher","DOI":"10.1108\/EJM-05-2022-979"},{"key":"e_1_3_3_64_1","doi-asserted-by":"publisher","DOI":"10.1002\/smj.4250050207"},{"key":"e_1_3_3_65_1","doi-asserted-by":"publisher","DOI":"10.1002\/(SICI)1097-0266(199708)18:7<509:AID-SMJ882>3.0.CO;2-Z"},{"key":"e_1_3_3_66_1","doi-asserted-by":"publisher","DOI":"10.1002\/1097-0266(200010\/11)21:10\/11<1105:AID-SMJ133>3.0.CO;2-E"},{"key":"e_1_3_3_67_1","volume-title":"Dynamic capabilities: understanding strategic change in organizations","author":"Helfat CE","year":"2009","unstructured":"Helfat CE, Finkelstein S, Mitchell W, Peteraf M, Singh H, Teece D, Winter SG. Dynamic capabilities: understanding strategic change in organizations. New York (NY): John Wiley & Sons; 2009."},{"key":"e_1_3_3_68_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2012.08.007"},{"key":"e_1_3_3_69_1","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.69.1.80.55505"},{"key":"e_1_3_3_70_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11747-006-0005-1"},{"key":"e_1_3_3_71_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijpe.2019.06.020"},{"key":"e_1_3_3_72_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.indmarman.2022.10.008"},{"key":"e_1_3_3_73_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11747-010-0195-4"},{"key":"e_1_3_3_74_1","doi-asserted-by":"publisher","DOI":"10.1177\/002224299005400403"},{"key":"e_1_3_3_75_1","doi-asserted-by":"publisher","DOI":"10.1108\/S1548-643520180000015012"},{"key":"e_1_3_3_76_1","doi-asserted-by":"publisher","DOI":"10.1509\/jm.14.0057"},{"key":"e_1_3_3_77_1","unstructured":"Data T. New consumer survey showcases shifting attitudes towards AI and CX. [accessed 2022 Apr 19]. https:\/\/www.prnewswire.com\/news-releases\/new-consumer-survey-showcases-shifting-attitudes-towards-ai-and-cx-301527807.html."},{"key":"e_1_3_3_78_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2009.03.003"},{"key":"e_1_3_3_79_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11747-021-00815-w"},{"key":"e_1_3_3_80_1","doi-asserted-by":"publisher","DOI":"10.1108\/APJML-03-2019-0143"},{"key":"e_1_3_3_81_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.indmarman.2018.07.005"},{"key":"e_1_3_3_82_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1540-5885.2010.00778.x"},{"key":"e_1_3_3_83_1","doi-asserted-by":"publisher","DOI":"10.1108\/08876040710746516"},{"key":"e_1_3_3_84_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2015.10.120"},{"key":"e_1_3_3_85_1","doi-asserted-by":"publisher","DOI":"10.1080\/15256480801909089"},{"key":"e_1_3_3_86_1","doi-asserted-by":"publisher","DOI":"10.1080\/0965254X.2019.1642939"},{"key":"e_1_3_3_87_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.indmarman.2015.07.011"},{"key":"e_1_3_3_88_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.indmarman.2007.12.002"},{"key":"e_1_3_3_89_1","doi-asserted-by":"publisher","DOI":"10.1108\/03090561211189329"},{"key":"e_1_3_3_90_1","doi-asserted-by":"publisher","DOI":"10.1080\/0965254X.2013.876083"},{"key":"e_1_3_3_91_1","doi-asserted-by":"publisher","DOI":"10.1108\/00251741311309670"},{"key":"e_1_3_3_92_1","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.18.4.547"},{"key":"e_1_3_3_93_1","doi-asserted-by":"publisher","DOI":"10.1177\/002224299806200102"},{"key":"e_1_3_3_94_1","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.2005.69.4.177"},{"key":"e_1_3_3_95_1","doi-asserted-by":"publisher","DOI":"10.1080\/08853134.2021.1920969"},{"key":"e_1_3_3_96_1","doi-asserted-by":"publisher","DOI":"10.1017\/psrm.2018.28"},{"key":"e_1_3_3_97_1","doi-asserted-by":"publisher","DOI":"10.2308\/bria-50651"},{"key":"e_1_3_3_98_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jesp.2017.01.006"},{"key":"e_1_3_3_99_1","doi-asserted-by":"publisher","DOI":"10.1177\/1073191120957102"},{"key":"e_1_3_3_100_1","doi-asserted-by":"publisher","DOI":"10.1371\/journal.pone.0279720"},{"key":"e_1_3_3_101_1","doi-asserted-by":"publisher","DOI":"10.1108\/EBR-10-2013-0128"},{"key":"e_1_3_3_102_1","doi-asserted-by":"publisher","DOI":"10.1108\/IJCHM-04-2022-0474"},{"key":"e_1_3_3_103_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ausmj.2019.05.003"},{"key":"e_1_3_3_104_1","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-030-22113-3_20"},{"key":"e_1_3_3_105_1","doi-asserted-by":"publisher","DOI":"10.1177\/0312896219871976"},{"key":"e_1_3_3_106_1","doi-asserted-by":"publisher","DOI":"10.4067\/S0718-18762020000200101"},{"key":"e_1_3_3_107_1","doi-asserted-by":"publisher","DOI":"10.4018\/ijec.2015100101"},{"key":"e_1_3_3_108_1","volume-title":"A primer on partial least squares structural equation modeling (PLS-SEM)","author":"Hair JJ","year":"2017","unstructured":"Hair JJ, Hair JJ, GT H, Ringle CM, Sarstedt M. A primer on partial least squares structural equation modeling (PLS-SEM). Thousand Oaks (CA): Sage publications; 2017."},{"key":"e_1_3_3_109_1","doi-asserted-by":"publisher","DOI":"10.1177\/002224378101800313"},{"key":"e_1_3_3_110_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11747-014-0403-8"},{"key":"e_1_3_3_111_1","doi-asserted-by":"publisher","DOI":"10.2753\/MTP1069-6679190202"},{"key":"e_1_3_3_112_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhm.2020.102565"},{"key":"e_1_3_3_113_1","doi-asserted-by":"publisher","DOI":"10.1086\/651257"},{"key":"e_1_3_3_114_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2023.103284"},{"key":"e_1_3_3_115_1","volume-title":"Organizational strategy, structure and process","author":"Miles RE","year":"1978","unstructured":"Miles RE, Snow CC. Organizational strategy, structure and process. New York (NY): McGrawl-Hill; 1978."},{"key":"e_1_3_3_116_1","doi-asserted-by":"publisher","DOI":"10.1177\/014920639001600407"},{"key":"e_1_3_3_117_1","doi-asserted-by":"publisher","DOI":"10.1002\/smj.431"},{"key":"e_1_3_3_118_1","doi-asserted-by":"publisher","DOI":"10.1002\/smj.505"},{"key":"e_1_3_3_119_1","doi-asserted-by":"publisher","DOI":"10.7206\/jmba.ce.2450-7814.162"},{"key":"e_1_3_3_120_1","doi-asserted-by":"publisher","DOI":"10.1002\/smj.4250140206"},{"key":"e_1_3_3_121_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.0737-6782.2004.00086.x"},{"key":"e_1_3_3_122_1","doi-asserted-by":"publisher","DOI":"10.33423\/jabe.v20i5.363"},{"key":"e_1_3_3_123_1","doi-asserted-by":"publisher","DOI":"10.1108\/JSMA-09-2015-0071"},{"key":"e_1_3_3_124_1","doi-asserted-by":"publisher","DOI":"10.1177\/002224299505900306"},{"key":"e_1_3_3_125_1","doi-asserted-by":"crossref","unstructured":"Gurkov I Obel B. Revisiting miles-snow typology of strategic orientation using stakeholder theory. 2012. SSRN 2146208.","DOI":"10.2139\/ssrn.2146208"},{"key":"e_1_3_3_126_1","doi-asserted-by":"publisher","DOI":"10.1111\/jsbm.12010"},{"key":"e_1_3_3_127_1","doi-asserted-by":"publisher","DOI":"10.2139\/ssrn.3323452"},{"key":"e_1_3_3_128_1","doi-asserted-by":"publisher","DOI":"10.1108\/02651330310498762"},{"key":"e_1_3_3_129_1","unstructured":"Bravo C OpenAI\u2019s First-Mover Advantage. Medium. 2023 Apr. https:\/\/medium.com\/byte-sized-insights\/the-benefits-of-being-first85656ea19dee#:~:text=The%20benefits%20of%20first%2Dmover better%20their%20performance%20will%20be."},{"key":"e_1_3_3_130_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2022.113609"}],"container-title":["Journal of Computer Information Systems"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.tandfonline.com\/doi\/pdf\/10.1080\/08874417.2023.2277751","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,2,6]],"date-time":"2026-02-06T12:04:36Z","timestamp":1770379476000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/08874417.2023.2277751"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2023,11,8]]},"references-count":129,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2025,3,4]]}},"alternative-id":["10.1080\/08874417.2023.2277751"],"URL":"https:\/\/doi.org\/10.1080\/08874417.2023.2277751","relation":{},"ISSN":["0887-4417","2380-2057"],"issn-type":[{"value":"0887-4417","type":"print"},{"value":"2380-2057","type":"electronic"}],"subject":[],"published":{"date-parts":[[2023,11,8]]},"assertion":[{"value":"The publishing and review policy for this title is described in its Aims & Scope.","order":1,"name":"peerreview_statement","label":"Peer Review Statement"},{"value":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=ucis20","URL":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=ucis20","order":2,"name":"aims_and_scope_url","label":"Aim & Scope"},{"value":"2023-11-08","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}