{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,7]],"date-time":"2026-02-07T13:21:58Z","timestamp":1770470518972,"version":"3.49.0"},"reference-count":51,"publisher":"Informa UK Limited","issue":"4","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Technology Analysis &amp; Strategic Management"],"published-print":{"date-parts":[[2009,5]]},"DOI":"10.1080\/09537320902818942","type":"journal-article","created":{"date-parts":[[2009,4,8]],"date-time":"2009-04-08T17:28:58Z","timestamp":1239211738000},"page":"471-489","source":"Crossref","is-referenced-by-count":7,"title":["Prospective positioning of industrial players: the case of theranostics"],"prefix":"10.1080","volume":"21","author":[{"given":"Wouter P.C.","family":"Boon","sequence":"first","affiliation":[{"name":"University of Utrecht","place":["The Netherlands"]}]},{"given":"Rutger O.","family":"van Merkerk","sequence":"additional","affiliation":[{"name":"University of Utrecht","place":["The Netherlands"]}]}],"member":"301","published-online":{"date-parts":[[2009,4,8]]},"reference":[{"key":"e_1_3_3_2_1","unstructured":"Abbott Laboratories . 2005 . Annual Report ."},{"key":"e_1_3_3_3_1","first-page":"205","volume-title":"Shaping technology\/building society: studies in sociotechnical change","author":"Akrich M.","year":"1992","unstructured":"Akrich , M. 1992 . \u201c The de-scription of technical objects \u201d . In Shaping technology\/building society: studies in sociotechnical change , Edited by: Bijker , W. and Laws , J. 205 \u2013 240 . Cambridge, MA : MIT Press ."},{"key":"e_1_3_3_4_1","doi-asserted-by":"publisher","DOI":"10.1038\/nbt0305-297"},{"key":"e_1_3_3_5_1","unstructured":"de Laat B. 1996 . \u201c Scripts for the future: technology foresight strategic evaluation and socio-technical networks: the confrontation of script-based scenarios \u201d . University of Amsterdam ."},{"key":"e_1_3_3_6_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0167-7799(01)01696-1"},{"key":"e_1_3_3_7_1","doi-asserted-by":"publisher","DOI":"10.1016\/0048-7333(82)90016-6"},{"key":"e_1_3_3_8_1","unstructured":"EMEA . 2003 . \u201c Position paper on terminology in pharmacogenetics \u201d . London : European Agency for the Evaluation of Medicinal Products ."},{"key":"e_1_3_3_9_1","doi-asserted-by":"publisher","DOI":"10.2165\/00003088-200140110-00001"},{"key":"e_1_3_3_10_1","doi-asserted-by":"publisher","DOI":"10.1126\/science.286.5439.487"},{"key":"e_1_3_3_11_1","volume-title":"Innovation stagnation: challenge and opportunity on the critical path to new medical products","author":"FDA","year":"2004","unstructured":"FDA . 2004 . Innovation stagnation: challenge and opportunity on the critical path to new medical products , Rockville, MD : FDA ."},{"issue":"5","key":"e_1_3_3_12_1","first-page":"111","article-title":"Challenge of personalized health care: to what extent is medicine already individualized and what are the future trends?","volume":"10","author":"Fierz W.","year":"2004","unstructured":"Fierz , W. 2004 . Challenge of personalized health care: to what extent is medicine already individualized and what are the future trends? . Medical Science Monitor , 10 ( 5 ) : 111 \u2013 123 .","journal-title":"Medical Science Monitor"},{"key":"e_1_3_3_13_1","doi-asserted-by":"publisher","DOI":"10.1287\/orsc.5.3.344"},{"key":"e_1_3_3_14_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0167-7799(01)01814-5"},{"issue":"4","key":"e_1_3_3_15_1","doi-asserted-by":"crossref","first-page":"359","DOI":"10.1111\/j.1468-5914.1994.tb00260.x","article-title":"Cultural stereotypes and positioning theory","volume":"24","author":"Harr\u00e9 R.","year":"1994","unstructured":"Harr\u00e9 , R. and van Langenhove , L. 1994 . Cultural stereotypes and positioning theory . Journal of the Theory of Social Behaviour , 24 ( 4 ) : 359 \u2013 372 .","journal-title":"Journal of the Theory of Social Behaviour"},{"key":"e_1_3_3_16_1","volume-title":"Positioning theory","author":"Harr\u00e9 R.","year":"1999","unstructured":"Harr\u00e9 , R. and van Langenhove , L. 1999 . Positioning theory , Oxford : Blackwell Publishers ."},{"key":"e_1_3_3_17_1","doi-asserted-by":"publisher","DOI":"10.1177\/03063127030333002"},{"key":"e_1_3_3_18_1","volume-title":"Competitive positioning: the key to market strategy","author":"Hooley G. J.","year":"1993","unstructured":"Hooley , G. J. and Saunders , J. 1993 . Competitive positioning: the key to market strategy , London : Prentice Hall ."},{"key":"e_1_3_3_19_1","doi-asserted-by":"publisher","DOI":"10.1038\/nbt0406-403"},{"key":"e_1_3_3_20_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1468-5914.1996.tb00285.x"},{"key":"e_1_3_3_21_1","doi-asserted-by":"crossref","DOI":"10.1007\/978-3-662-04152-9","volume-title":"Changing innovation in the pharmaceutical industry","author":"Jungmittag A.","year":"2000","unstructured":"Jungmittag , A. , Reger , G. and Reiss , T. 2000 . Changing innovation in the pharmaceutical industry , Berlijn : Springer ."},{"key":"e_1_3_3_22_1","doi-asserted-by":"publisher","DOI":"10.1038\/nbt0505-510"},{"key":"e_1_3_3_23_1","doi-asserted-by":"crossref","first-page":"822","DOI":"10.1038\/nrd1541","article-title":"An audience with \u2026 Jonathan K. C. Knowles discusses the impact of pharmacogenomics on market segmentation","volume":"3","author":"Knowles J. K.C.","year":"2004","unstructured":"Knowles , J. K.C. 2004 . An audience with \u2026 Jonathan K. C. Knowles discusses the impact of pharmacogenomics on market segmentation . Nature Reviews Drug Discovery , 3 ( October ) : 822","journal-title":"Nature Reviews Drug Discovery"},{"key":"e_1_3_3_24_1","doi-asserted-by":"publisher","DOI":"10.1007\/BF01516250"},{"key":"e_1_3_3_25_1","doi-asserted-by":"crossref","first-page":"23","DOI":"10.1038\/sj.tpj.6500009","article-title":"Pharmacogenomics and the future of medical practice: conceptual considerations","volume":"1","author":"Lindpaintner K.","year":"2001","unstructured":"Lindpaintner , K. 2001 . Pharmacogenomics and the future of medical practice: conceptual considerations . The Pharmacogenomics Journal , 1 : 23 \u2013 26 .","journal-title":"The Pharmacogenomics Journal"},{"key":"e_1_3_3_26_1","volume-title":"Horizon seminars","author":"Little S.","year":"2005","unstructured":"Little , S. 2005 . \u201c Personalised medicine: who benefits? \u2013 who pays? \u201d . In Horizon seminars , Cambridge : DxS Ltd . University of Cambridge"},{"issue":"1","key":"e_1_3_3_27_1","first-page":"19","article-title":"Personalised medicine \u2013 what's in it for big pharma?","volume":"7","author":"Little S.","year":"2006","unstructured":"Little , S. 2006 . Personalised medicine \u2013 what's in it for big pharma? . Drug Discovery World , 7 ( 1 ) : 19 \u2013 22 .","journal-title":"Drug Discovery World"},{"key":"e_1_3_3_28_1","doi-asserted-by":"publisher","DOI":"10.1126\/science.302.5645.588"},{"key":"e_1_3_3_29_1","doi-asserted-by":"publisher","DOI":"10.1016\/0048-7333(77)90029-4"},{"key":"e_1_3_3_30_1","volume-title":"An evolutionary theory of economic change","author":"Nelson R. R.","year":"1982","unstructured":"Nelson , R. R. and Winter , S. G. 1982 . An evolutionary theory of economic change , Cambridge, MA : Harvard University Press ."},{"key":"e_1_3_3_31_1","volume-title":"Learning and innovation in organizations and economies","author":"Nooteboom B.","year":"2000","unstructured":"Nooteboom , B. 2000 . Learning and innovation in organizations and economies , Oxford : Oxford University Press ."},{"key":"e_1_3_3_32_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0048-7333(00)00094-9"},{"key":"e_1_3_3_33_1","volume-title":"The external control of organizations: a resource dependence perspective","author":"Pfeffer J.","year":"1978","unstructured":"Pfeffer , J. and Salancik , G. R. 1978 . The external control of organizations: a resource dependence perspective , New York : Harper & Row ."},{"key":"e_1_3_3_34_1","doi-asserted-by":"publisher","DOI":"10.1093\/oso\/9780195131987.001.0001"},{"key":"e_1_3_3_35_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.techfore.2003.11.004"},{"key":"e_1_3_3_36_1","unstructured":"PriceWaterhouseCoopers . 2005 . \u201c Personalized medicine: the emerging pharmacogenomics revolution \u201d . San Jose CA : PriceWaterhouseCoopers \u2013 Global Technology Centre \u2013 Health Research Institute ."},{"key":"e_1_3_3_37_1","unstructured":"Qiagen . 2005 . Annual Report ."},{"key":"e_1_3_3_38_1","doi-asserted-by":"publisher","DOI":"10.1038\/nrd1745"},{"key":"e_1_3_3_39_1","unstructured":"Roche . 2005 . Annual Report ."},{"key":"e_1_3_3_40_1","doi-asserted-by":"publisher","DOI":"10.1038\/35015728"},{"key":"e_1_3_3_41_1","volume-title":"Personalised medicine: hopes and realities","author":"Royal Society","year":"2005","unstructured":"Royal Society . 2005 . Personalised medicine: hopes and realities , London : The Royal Society ."},{"key":"e_1_3_3_42_1","doi-asserted-by":"publisher","DOI":"10.1017\/CBO9781139173438"},{"key":"e_1_3_3_43_1","doi-asserted-by":"publisher","DOI":"10.1007\/s10038-005-0264-6"},{"key":"e_1_3_3_44_1","volume-title":"Mastering the dynamics of innovation","author":"Utterback J. M.","year":"1994","unstructured":"Utterback , J. M. 1994 . Mastering the dynamics of innovation , Boston, MA : Harvard Business School Press ."},{"key":"e_1_3_3_45_1","volume-title":"The innovation journey","author":"Van De Ven A. H.","year":"1999","unstructured":"Van De Ven , A. H. , Polley , D. E. , Garud , R. and Venkataraman , S. 1999 . The innovation journey , Oxford : Oxford University Press ."},{"key":"e_1_3_3_46_1","unstructured":"Van Lente H. 1993 . \u201c Promising technology: the dynamics of expectations in technological developments \u201d . Universiteit Twente ."},{"key":"e_1_3_3_47_1","volume-title":"ASEAT Conference, Advances in Economic and Social Analysis of Technology","author":"Van Lente H.","unstructured":"Van Lente , H. Role finding and positioning theory: how intermediary organizations operate in innovation systems . ASEAT Conference, Advances in Economic and Social Analysis of Technology . 7\u20139 , Manchester, UK. April ."},{"key":"e_1_3_3_48_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.techfore.2004.10.003"},{"key":"e_1_3_3_49_1","doi-asserted-by":"publisher","DOI":"10.1080\/09537320600777184"},{"key":"e_1_3_3_50_1","unstructured":"ViroLogic . 2005 . Annual Report ."},{"key":"e_1_3_3_51_1","doi-asserted-by":"publisher","DOI":"10.1038\/nrg1430"},{"key":"e_1_3_3_52_1","doi-asserted-by":"publisher","DOI":"10.1038\/nrd1497"}],"container-title":["Technology Analysis &amp; Strategic Management"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.tandfonline.com\/doi\/pdf\/10.1080\/09537320902818942","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,2,6]],"date-time":"2026-02-06T18:15:08Z","timestamp":1770401708000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/09537320902818942"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2009,4,8]]},"references-count":51,"journal-issue":{"issue":"4","published-print":{"date-parts":[[2009,5]]}},"alternative-id":["10.1080\/09537320902818942"],"URL":"https:\/\/doi.org\/10.1080\/09537320902818942","relation":{},"ISSN":["0953-7325","1465-3990"],"issn-type":[{"value":"0953-7325","type":"print"},{"value":"1465-3990","type":"electronic"}],"subject":[],"published":{"date-parts":[[2009,4,8]]}}}