{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,10]],"date-time":"2026-01-10T09:47:46Z","timestamp":1768038466720,"version":"3.49.0"},"reference-count":50,"publisher":"Informa UK Limited","issue":"6","content-domain":{"domain":["www.tandfonline.com"],"crossmark-restriction":true},"short-container-title":["Technology Analysis &amp; Strategic Management"],"published-print":{"date-parts":[[2023,6,3]]},"DOI":"10.1080\/09537325.2021.1980210","type":"journal-article","created":{"date-parts":[[2021,9,23]],"date-time":"2021-09-23T14:58:47Z","timestamp":1632409127000},"page":"689-703","update-policy":"https:\/\/doi.org\/10.1080\/tandf_crossmark_01","source":"Crossref","is-referenced-by-count":5,"title":["A study on the positioning of the brand variants by smartwatch manufacturers: a technometrics approach"],"prefix":"10.1080","volume":"35","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-8557-0587","authenticated-orcid":false,"given":"Krishnan","family":"Gopinath","sequence":"first","affiliation":[{"name":"Department of Management Studies, Indian Institute of Technology Madras, Chennai, India"}]},{"given":"Lokachari Prakash","family":"Sai","sequence":"additional","affiliation":[{"name":"Department of Management Studies, Indian Institute of Technology Madras, Chennai, India"}]}],"member":"301","published-online":{"date-parts":[[2021,9,23]]},"reference":[{"key":"CIT0001","unstructured":"Allied Market Research. 2020. Smartwatch Market Global Opportunity Analysis and Industry Forecast, 2020-2027 [WWW Document]. Accessed 9 September. https:\/\/www.alliedmarketresearch.com\/smartwatch-market#:~:text=The%20global%20smartwatch%20market%20was,19.6%25%20from%202020%20to%202027."},{"key":"CIT0002","doi-asserted-by":"publisher","DOI":"10.1080\/0144929X.2019.1685597"},{"key":"CIT0003","doi-asserted-by":"publisher","DOI":"10.1177\/002224379603300102"},{"key":"CIT0004","doi-asserted-by":"publisher","DOI":"10.1145\/2413097.2413147"},{"key":"CIT0005","doi-asserted-by":"publisher","DOI":"10.1016\/j.technovation.2008.06.003"},{"key":"CIT0006","doi-asserted-by":"publisher","DOI":"10.1145\/2702613.2732837"},{"key":"CIT0007","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.1120.0751"},{"key":"CIT0008","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2016.06.007"},{"key":"CIT0009","doi-asserted-by":"publisher","DOI":"10.1111\/joms.12349"},{"key":"CIT0010","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2016.07.047"},{"key":"CIT0011","doi-asserted-by":"publisher","DOI":"10.1016\/j.techfore.2018.12.012"},{"key":"CIT0012","unstructured":"Counterpoint. 2020. Global Smartwatch Market Revenue up 20% in H1 2020, Led by Apple, Garmin & Huawei [WWW Document]. Counterpoint. Accessed 9 August. https:\/\/www.counterpointresearch.com\/global-smartwatch-market-revenue-h1-2020\/."},{"key":"CIT0013","doi-asserted-by":"publisher","DOI":"10.1080\/0144929X.2019.1571111"},{"key":"CIT0014","doi-asserted-by":"publisher","DOI":"10.1016\/j.tele.2018.01.007"},{"key":"CIT0015","doi-asserted-by":"publisher","DOI":"10.1016\/j.eswa.2020.113195"},{"key":"CIT0016","doi-asserted-by":"publisher","DOI":"10.1016\/j.eswa.2016.07.021"},{"key":"CIT0017","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.1040.0109"},{"key":"CIT0018","doi-asserted-by":"publisher","DOI":"10.1016\/j.techfore.2004.11.003"},{"key":"CIT0019","doi-asserted-by":"publisher","DOI":"10.1016\/j.tele.2017.05.011"},{"key":"CIT0020","volume-title":"Multivariate Data Analysis","author":"Hair J. F.","year":"2006","edition":"6"},{"key":"CIT0021","doi-asserted-by":"publisher","DOI":"10.1016\/j.tele.2017.10.002"},{"key":"CIT0022","unstructured":"IDC. 2020. Worldwide Wearables Market Forecast 2024, According to IDC [WWW Document]. Accessed 10 January. https:\/\/www.idc.com\/getdoc.jsp?containerId=prUS46885820."},{"key":"CIT0023","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2016.06.040"},{"key":"CIT0024","doi-asserted-by":"publisher","DOI":"10.1080\/0144929X.2020.1778787"},{"key":"CIT0025","doi-asserted-by":"publisher","DOI":"10.1089\/cyber.2016.0136"},{"key":"CIT0026","doi-asserted-by":"publisher","DOI":"10.1002\/cb.1904"},{"key":"CIT0027","doi-asserted-by":"publisher","DOI":"10.1111\/radm.12111"},{"key":"CIT0028","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2018.03.017"},{"key":"CIT0029","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-319-67964-8_8"},{"key":"CIT0030","doi-asserted-by":"publisher","DOI":"10.1007\/s10209-018-0639-z"},{"key":"CIT0031","doi-asserted-by":"publisher","DOI":"10.1080\/08874417.2018.1425644"},{"key":"CIT0032","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.74.6.1"},{"key":"CIT0033","doi-asserted-by":"publisher","DOI":"10.1108\/JBS-02-2020-0044"},{"key":"CIT0034","unstructured":"Raffaelli, R. 2014. \u201cWhy the Apple Watch Is a Gift to the Swiss Watch Industry.\u201d [online] Harvard Business Review.Accessed 1 March 2021. https:\/\/hbr.org\/2014\/09\/why-the-apple-watch-is-a-gift-to-the-swiss-watch-industry."},{"key":"CIT0035","doi-asserted-by":"publisher","DOI":"10.1504\/IJTMKT.2020.110126"},{"key":"CIT0036","doi-asserted-by":"publisher","DOI":"10.1080\/0144929X.2020.1836259"},{"key":"CIT0037","doi-asserted-by":"publisher","DOI":"10.1016\/0040-1625(85)90002-2"},{"key":"CIT0038","first-page":"36","volume":"8","author":"Sangani K.","year":"2013","journal-title":". Engineering and Technology"},{"key":"CIT0039","volume-title":"Wearable Sensors: Fundamentals, Implementation and Applications","author":"Sazonov E.","year":"2014"},{"key":"CIT0040","doi-asserted-by":"publisher","DOI":"10.1109\/COMST.2017.2731979"},{"key":"CIT0041","doi-asserted-by":"publisher","DOI":"10.1002\/cjas.1547"},{"key":"CIT0042","doi-asserted-by":"publisher","DOI":"10.1007\/s12525-021-00458-3"},{"key":"CIT0043","doi-asserted-by":"publisher","DOI":"10.1080\/09537325.2014.1003537"},{"key":"CIT0044","unstructured":"Statista. 2020. Market Share of Smartwatch Unit Shipments Worldwide from the 2Q\u201914 to 1Q \u201820*, by Vendor [WWW Document]. Accessed 10 March. https:\/\/www.statista.com\/statistics\/524830\/global-smartwatch-vendors-market-share\/#:~:text=During%20its%20first%20year%2C%20Apple,of%20the%20total%20smartwatch%20market.&text%E2%80%89=%E2%80%89Samsung%2C%20who%20were%20once%20market,Galaxy%20Watch%20series%20in%202018."},{"key":"CIT0045","doi-asserted-by":"publisher","DOI":"10.1145\/3318141"},{"key":"CIT0046","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2020.113426"},{"key":"CIT0047","doi-asserted-by":"publisher","DOI":"10.1108\/10610420910948997"},{"key":"CIT0048","doi-asserted-by":"publisher","DOI":"10.1111\/1467-9310.00052"},{"key":"CIT0049","unstructured":"Waltzer, S. 2020. Global Smartwatch Shipments Grow 20 Percent to 14 Million in Q1 2020 [WWW Document]. Strateg. Anal. Accessed 20 August. https:\/\/www.strategyanalytics.com\/strategy-analytics\/blogs\/wearables\/2020\/05\/07\/global-smartwatch-shipments-grow-20-percent-to-14-million-in-q1-2020."},{"key":"CIT0050","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2019.04.026"}],"container-title":["Technology Analysis &amp; Strategic Management"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.tandfonline.com\/doi\/pdf\/10.1080\/09537325.2021.1980210","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,5,25]],"date-time":"2023-05-25T13:30:14Z","timestamp":1685021414000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/09537325.2021.1980210"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021,9,23]]},"references-count":50,"journal-issue":{"issue":"6","published-print":{"date-parts":[[2023,6,3]]}},"alternative-id":["10.1080\/09537325.2021.1980210"],"URL":"https:\/\/doi.org\/10.1080\/09537325.2021.1980210","relation":{},"ISSN":["0953-7325","1465-3990"],"issn-type":[{"value":"0953-7325","type":"print"},{"value":"1465-3990","type":"electronic"}],"subject":[],"published":{"date-parts":[[2021,9,23]]},"assertion":[{"value":"The publishing and review policy for this title is described in its Aims & Scope.","order":1,"name":"peerreview_statement","label":"Peer Review Statement"},{"value":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=ctas20","URL":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=ctas20","order":2,"name":"aims_and_scope_url","label":"Aim & Scope"},{"value":"2021-04-12","order":0,"name":"received","label":"Received","group":{"name":"publication_history","label":"Publication History"}},{"value":"2021-08-30","order":1,"name":"revised","label":"Revised","group":{"name":"publication_history","label":"Publication History"}},{"value":"2021-09-07","order":2,"name":"accepted","label":"Accepted","group":{"name":"publication_history","label":"Publication History"}},{"value":"2021-09-23","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}