{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,10]],"date-time":"2026-01-10T22:14:26Z","timestamp":1768083266113,"version":"3.49.0"},"reference-count":40,"publisher":"Informa UK Limited","issue":"6","license":[{"start":{"date-parts":[[2022,5,9]],"date-time":"2022-05-09T00:00:00Z","timestamp":1652054400000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100002341","name":"Academy of Finland","doi-asserted-by":"publisher","award":["296699"],"award-info":[{"award-number":["296699"]}],"id":[{"id":"10.13039\/501100002341","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["www.tandfonline.com"],"crossmark-restriction":true},"short-container-title":["Technology Analysis &amp; Strategic Management"],"published-print":{"date-parts":[[2024,6,2]]},"DOI":"10.1080\/09537325.2022.2070467","type":"journal-article","created":{"date-parts":[[2022,5,9]],"date-time":"2022-05-09T13:50:35Z","timestamp":1652104235000},"page":"1083-1095","update-policy":"https:\/\/doi.org\/10.1080\/tandf_crossmark_01","source":"Crossref","is-referenced-by-count":5,"title":["Hypes and the birth of new sustainable market categories \u2013 a socio-cultural perspective on the emergence of the meat substitute category in Finland"],"prefix":"10.1080","volume":"36","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-9986-6186","authenticated-orcid":false,"given":"Taneli","family":"Vaskelainen","sequence":"first","affiliation":[{"name":"Ruralia Institute, University of Helsinki, Helsinki, Finland"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-5305-2061","authenticated-orcid":false,"given":"Marjo","family":"Siltaoja","sequence":"additional","affiliation":[{"name":"Jyv\u00e4skyl\u00e4 University School of Business and Economics, Jyv\u00e4skyl\u00e4 University, Jyv\u00e4skyl\u00e4, Finland"}]},{"given":"Hilla","family":"Hoskonen","sequence":"additional","affiliation":[{"name":"Jyv\u00e4skyl\u00e4 University School of Business and Economics, Jyv\u00e4skyl\u00e4 University, Jyv\u00e4skyl\u00e4, Finland"}]}],"member":"301","published-online":{"date-parts":[[2022,5,9]]},"reference":[{"key":"e_1_3_3_2_1","doi-asserted-by":"publisher","DOI":"10.1080\/09537325.2012.693662"},{"key":"e_1_3_3_3_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.respol.2007.12.003"},{"key":"e_1_3_3_4_1","unstructured":"Bjorkroth T. H. Frosterus M. Kajova and E. Palo. 2012. Kilpailuviraston paivittaistavarakauppaa koskeva selvitys. Kuinka kaupan ostajavoima vaikuttaa kaupan ja teollisuuden valisiin suhteisiin? https:\/\/www.kkv.fi\/globalassets\/kkv-suomi\/julkaisut\/selvitykset\/2012\/kivi-selvityksia-1-2012.pdf."},{"key":"e_1_3_3_5_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.eist.2019.11.006"},{"key":"e_1_3_3_6_1","doi-asserted-by":"publisher","DOI":"10.1080\/09537320600777002"},{"key":"e_1_3_3_7_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.eist.2013.11.003"},{"key":"e_1_3_3_8_1","doi-asserted-by":"publisher","DOI":"10.1177\/0001839216644253"},{"key":"e_1_3_3_9_1","doi-asserted-by":"publisher","DOI":"10.1080\/09654313.2012.651803"},{"key":"e_1_3_3_10_1","doi-asserted-by":"publisher","DOI":"10.1177\/0149206316669812"},{"key":"e_1_3_3_11_1","unstructured":"Finnish Grocery Trade Association. 2019. P\u00e4ivitt\u00e4istavarakaupan tilastot. https:\/\/www.pty.fi\/julkaisut\/tilastot\/."},{"key":"e_1_3_3_12_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.techfore.2004.08.014"},{"key":"e_1_3_3_13_1","doi-asserted-by":"publisher","DOI":"10.1080\/09537320601168052"},{"key":"e_1_3_3_14_1","doi-asserted-by":"publisher","DOI":"10.1111\/joms.12023"},{"key":"e_1_3_3_15_1","doi-asserted-by":"publisher","DOI":"10.1287\/orsc.1120.0748"},{"key":"e_1_3_3_16_1","doi-asserted-by":"publisher","DOI":"10.1111\/joms.12164"},{"key":"e_1_3_3_17_1","doi-asserted-by":"publisher","DOI":"10.1177\/2631787720968561"},{"key":"e_1_3_3_18_1","doi-asserted-by":"publisher","DOI":"10.1177\/0001839217744555"},{"key":"e_1_3_3_19_1","doi-asserted-by":"publisher","DOI":"10.5465\/AMJ.2010.57317861"},{"key":"e_1_3_3_20_1","unstructured":"Kivel\u00e4 R. J. Simonen and A. Heikkil\u00e4. 2020. Startupin menestystekij\u00e4t \u2013 Tarkastelussa elintarvikeala ja tapaus nyht\u00f6kaura. https:\/\/www.e2.fi\/media\/julkaisut-ja-alustukset\/startupien-menestystekijat_-tarkastelussa-elintarvikeala-ja-tapaus-nyhtokaura.pdf."},{"key":"e_1_3_3_21_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.eist.2019.01.004"},{"key":"e_1_3_3_22_1","doi-asserted-by":"publisher","DOI":"10.1146\/annurev.soc.28.110601.141107"},{"key":"e_1_3_3_23_1","unstructured":"\u00c5landsbanken. 2017. Syd\u00e4men matkalla \u2013 eli miten Nyht\u00f6kaura r\u00e4j\u00e4ytti markkinat. https:\/\/www.alandsbanken.fi\/blog\/sydamen-matkalla-eli-miten-nyhtokaura-rajaytti-markkinat."},{"key":"e_1_3_3_24_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.eist.2021.11.002"},{"key":"e_1_3_3_25_1","unstructured":"Mustonen R. 2016 August 24. H\u00e4rkis haastaa nyht\u00f6kauran: T\u00e4t\u00e4 kasvisproteiinia riitt\u00e4\u00e4 kaikille \u2013 Ruoka \u2013 Maaseudun Tulevaisuus. Maaseudun Tulevaisuus. https:\/\/www.maaseuduntulevaisuus.fi\/ruoka\/h\u00e4rkis-haastaa-nyht\u00f6kauran-t\u00e4t\u00e4-kasvisproteiinia-riitt\u00e4\u00e4-kaikille-1.159764."},{"key":"e_1_3_3_26_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.eist.2018.11.001"},{"key":"e_1_3_3_27_1","doi-asserted-by":"publisher","DOI":"10.2189\/asqu.2010.55.3.439"},{"key":"e_1_3_3_28_1","doi-asserted-by":"publisher","DOI":"10.1002\/sd.455"},{"key":"e_1_3_3_29_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.accinf.2008.09.001"},{"key":"e_1_3_3_30_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.eist.2019.10.008"},{"key":"e_1_3_3_31_1","unstructured":"Rosch E. and B. Lloyd. 1978. Cognition and Categorization. Hillsdale NJ: Lawrence Erlbaum."},{"key":"e_1_3_3_32_1","doi-asserted-by":"publisher","DOI":"10.1006\/cogp.1998.0712"},{"key":"e_1_3_3_33_1","doi-asserted-by":"publisher","DOI":"10.1080\/09537321003647354"},{"key":"e_1_3_3_34_1","unstructured":"Sch\u00e4fer H. 2017 February 2. Valio: Mifu nousi lihankorvikkeiden markkinajohtajaksi \u2013 Ruoka \u2013 Maaseudun Tulevaisuus. Maaseudun Tulevaisuus. https:\/\/www.maaseuduntulevaisuus.fi\/ruoka\/valio-mifu-nousi-lihankorvikkeiden-markkinajohtajaksi-1.177522."},{"key":"e_1_3_3_35_1","doi-asserted-by":"publisher","DOI":"10.1177\/0170840620905167"},{"key":"e_1_3_3_36_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.eist.2019.09.004"},{"key":"e_1_3_3_37_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.techfore.2012.12.004"},{"key":"e_1_3_3_38_1","unstructured":"Vasama T. 2016 April 30. \u201cReetta Kivel\u00e4 kehitti miljoona\u00adrahoituksen ker\u00e4nneen nyht\u00f6kauran \u2013 onko t\u00e4m\u00e4 lihan korvike uusi jauheliha ja ilmaston pelastaja?\u201d Helsingin Sanomat. https:\/\/www.hs.fi\/ruoka\/art-2000002898930.html."},{"key":"e_1_3_3_39_1","doi-asserted-by":"publisher","DOI":"10.1080\/09537320802292719"},{"key":"e_1_3_3_40_1","doi-asserted-by":"publisher","DOI":"10.1111\/joms.12044"},{"key":"e_1_3_3_41_1","doi-asserted-by":"publisher","DOI":"10.1086\/210178"}],"container-title":["Technology Analysis &amp; Strategic Management"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.tandfonline.com\/doi\/pdf\/10.1080\/09537325.2022.2070467","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2024,6,6]],"date-time":"2024-06-06T09:11:19Z","timestamp":1717665079000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/09537325.2022.2070467"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2022,5,9]]},"references-count":40,"journal-issue":{"issue":"6","published-print":{"date-parts":[[2024,6,2]]}},"alternative-id":["10.1080\/09537325.2022.2070467"],"URL":"https:\/\/doi.org\/10.1080\/09537325.2022.2070467","relation":{},"ISSN":["0953-7325","1465-3990"],"issn-type":[{"value":"0953-7325","type":"print"},{"value":"1465-3990","type":"electronic"}],"subject":[],"published":{"date-parts":[[2022,5,9]]},"assertion":[{"value":"The publishing and review policy for this title is described in its Aims & Scope.","order":1,"name":"peerreview_statement","label":"Peer Review Statement"},{"value":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=ctas20","URL":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=ctas20","order":2,"name":"aims_and_scope_url","label":"Aim & Scope"},{"value":"2021-03-15","order":0,"name":"received","label":"Received","group":{"name":"publication_history","label":"Publication History"}},{"value":"2022-04-19","order":1,"name":"accepted","label":"Accepted","group":{"name":"publication_history","label":"Publication History"}},{"value":"2022-05-09","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}