{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,19]],"date-time":"2026-03-19T11:20:12Z","timestamp":1773919212340,"version":"3.50.1"},"reference-count":20,"publisher":"Wiley","issue":"1","license":[{"start":{"date-parts":[[2009,5,29]],"date-time":"2009-05-29T00:00:00Z","timestamp":1243555200000},"content-version":"vor","delay-in-days":514,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Drug and Alcohol Review"],"published-print":{"date-parts":[[2008,1]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:p><jats:italic><jats:bold>Introduction and Aims<\/jats:bold><\/jats:italic>. Australia, like several other countries, has a self\u2010regulatory approach to advertising. However, in recent years the effectiveness of the regulatory system has been questioned, and there have been increasing public calls for an overhaul of the system. Following a formal review in 2003, the Ministerial Council on Drug Strategy proposed a revised Alcoholic Beverages Advertising Code (ABAC), which came into operation in 2004. <jats:italic><jats:bold>Design and Methods<\/jats:bold><\/jats:italic>. The purpose of the present study was to examine the effectiveness of this revised system. From May 2004 until March 2005 television and magazine advertising campaigns were monitored for alcohol products. Over this period 14 complaints against alcohol advertisements were lodged with the self\u2010regulatory board, and the authors recruited an independent expert panel to assess the advertisements and complaints. <jats:italic><jats:bold>Results<\/jats:bold><\/jats:italic>. In eight of the 14 cases a majority of the judges perceived the advertisement to be in breach of the code, and in no cases did a majority perceive no breach. Conversely, however, none of the complaints were upheld by the Advertising Standards Board (ASB) and only one by the ABAC Panel. <jats:italic><jats:bold>Discussion and Conclusions<\/jats:bold><\/jats:italic>. The results of this study suggest that the decisions made by the ASB in relation to complaints against alcohol advertisements are not in harmony with the judgement of independent experts, and that the ASB may not be performing an adequate job of representing community standards or protecting the community from offensive or inappropriate advertisements. Further, it appears that the revisions to the ABAC code, and associated processes, have not reduced the problems associated with alcohol advertising in Australia.<\/jats:p>","DOI":"10.1080\/09595230701499175","type":"journal-article","created":{"date-parts":[[2007,11,23]],"date-time":"2007-11-23T09:50:42Z","timestamp":1195811442000},"page":"29-38","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":55,"title":["How effective is the revised regulatory code for alcohol advertising in Australia?"],"prefix":"10.1111","volume":"27","author":[{"given":"SANDRA C.","family":"JONES","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"DANIKA","family":"HALL","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"GEOFFREY","family":"MUNRO","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2009,5,29]]},"reference":[{"key":"e_1_2_1_2_2","doi-asserted-by":"crossref","DOI":"10.1093\/oso\/9780192632616.001.0001","volume-title":"Alcohol: no ordinary commodity\u2014research and policy","author":"Babor TF","year":"2003"},{"key":"e_1_2_1_3_2","volume-title":"Self\u2010regulation of beverage alcohol advertising","author":"International Centre for Alcohol Policies (ICAP)","year":"2001"},{"key":"e_1_2_1_4_2","first-page":"4","article-title":"Marketers back kids' ads code of practice","author":"Kleinman M.","year":"2003","journal-title":"Marketing"},{"key":"e_1_2_1_5_2","first-page":"2","article-title":"Media convergence puts self\u2010regulation at top of the agenda","author":"Marshall C.","year":"2003","journal-title":"Campaign"},{"key":"e_1_2_1_6_2","first-page":"22","article-title":"Must ads disgust to get discussed","author":"Croft M.","year":"2002","journal-title":"Marketing Week"},{"key":"e_1_2_1_7_2","unstructured":"KuundersM.Self regulation why and howHow self regulation protects the freedom to promote alcoholic beverages. Paper presented at the Eurocare Bridging the Gap Conference Helsiniki Finland 2022 November 2006."},{"key":"e_1_2_1_8_2","doi-asserted-by":"publisher","DOI":"10.1111\/j.1753-6405.2001.tb01833.x"},{"key":"e_1_2_1_9_2","doi-asserted-by":"publisher","DOI":"10.1002\/pa.105"},{"key":"e_1_2_1_10_2","first-page":"3","article-title":"Alcohol ad code stirs up heated industry debate","author":"Ryan R.","year":"2003","journal-title":"B&T Weekly"},{"key":"e_1_2_1_11_2","first-page":"6","article-title":"Alcohol ads raise drug concerns","author":"Ligerakis M.","year":"2003","journal-title":"B&T Weekly"},{"key":"e_1_2_1_12_2","volume-title":"Review of the Self\u2010regulatory System for Alcohol Advertising","author":"National Committee for the Review of Alcohol Advertising","year":"2003"},{"key":"e_1_2_1_13_2","volume-title":"Analysis of alcohol promotion and advertising","author":"Roberts G.","year":"2002"},{"key":"e_1_2_1_14_2","volume-title":"The ABAC scheme: annual report 2005","author":"ABAC Management Committee","year":"2005"},{"key":"e_1_2_1_15_2","volume-title":"ABC Circulation figures July \u2013 December 2004","author":"ACP Magazines","year":"2005"},{"key":"e_1_2_1_16_2","unstructured":"Advertising Standards Board. Advertisement complaint\u2014reference 18\/04 (letter to Ms C. of Wollongong).3 December 2004."},{"key":"e_1_2_1_17_2","volume-title":"Press release: code of responsible advertising for liquor industry","author":"Office of the Commonwealth Minister for Health","year":"1998"},{"key":"e_1_2_1_18_2","volume-title":"Self\u2010regulation in the alcohol industry: a review of industry efforts to avoid promoting alcohol to underage consumers","author":"Federal Trade Commission","year":"1999"},{"key":"e_1_2_1_19_2","volume-title":"Media release: self\u2010regulation can be effective, but third\u2010party review needed","author":"Federal Trade Commission","year":"1999"},{"key":"e_1_2_1_20_2","doi-asserted-by":"publisher","DOI":"10.1111\/j.0045-3609.2005.00018.x"},{"key":"e_1_2_1_21_2","unstructured":"Advertising Standards Board. Advertisement complaint (letter to Ms L. of Coogee) 17 December 2004."}],"container-title":["Drug and Alcohol Review"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/api.wiley.com\/onlinelibrary\/tdm\/v1\/articles\/10.1080%2F09595230701499175","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/api.wiley.com\/onlinelibrary\/tdm\/v1\/articles\/10.1080%2F09595230701499175","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/pdf\/10.1080\/09595230701499175","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,11,14]],"date-time":"2023-11-14T13:56:22Z","timestamp":1699970182000},"score":1,"resource":{"primary":{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/10.1080\/09595230701499175"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2008,1]]},"references-count":20,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2008,1]]}},"alternative-id":["10.1080\/09595230701499175"],"URL":"https:\/\/doi.org\/10.1080\/09595230701499175","archive":["Portico"],"relation":{},"ISSN":["0959-5236","1465-3362"],"issn-type":[{"value":"0959-5236","type":"print"},{"value":"1465-3362","type":"electronic"}],"subject":[],"published":{"date-parts":[[2008,1]]},"assertion":[{"value":"2009-05-29","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}