{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,13]],"date-time":"2026-04-13T23:24:56Z","timestamp":1776122696944,"version":"3.50.1"},"reference-count":92,"publisher":"Informa UK Limited","issue":"14","funder":[{"name":"Key Program of National Social Science Fund of China","award":["23AGJ001"],"award-info":[{"award-number":["23AGJ001"]}]}],"content-domain":{"domain":["www.tandfonline.com"],"crossmark-restriction":true},"short-container-title":["International Journal of Human\u2013Computer Interaction"],"published-print":{"date-parts":[[2025,7,18]]},"DOI":"10.1080\/10447318.2024.2411088","type":"journal-article","created":{"date-parts":[[2024,10,22]],"date-time":"2024-10-22T03:45:02Z","timestamp":1729568702000},"page":"8525-8538","update-policy":"https:\/\/doi.org\/10.1080\/tandf_crossmark_01","source":"Crossref","is-referenced-by-count":11,"title":["Development and Validation of an AI Virtual Streamer Scale for Live-Streaming E-Commerce"],"prefix":"10.1080","volume":"41","author":[{"given":"Longyun","family":"Zhang","sequence":"first","affiliation":[{"name":"Business School, Shandong University","place":["Weihai, China"]}]},{"given":"Jingquan","family":"Zhang","sequence":"additional","affiliation":[{"name":"School of Northeast Asia Studies, Shandong University","place":["Weihai, China"]}]},{"given":"Danlei","family":"Wang","sequence":"additional","affiliation":[{"name":"College of Nursing, Hebei University","place":["Baoding, China"]}]},{"given":"Jiawei","family":"Mu","sequence":"additional","affiliation":[{"name":"Adam Smith Business School, University of Glasgow","place":["Glasgow, UK"]}]}],"member":"301","published-online":{"date-parts":[[2024,10,22]]},"reference":[{"key":"e_1_3_2_2_1","doi-asserted-by":"publisher","DOI":"10.17705\/1jais.00267"},{"key":"e_1_3_2_3_1","doi-asserted-by":"publisher","DOI":"10.1037\/0033-2909.103.3.411"},{"key":"e_1_3_2_4_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11747-019-00695-1"},{"key":"e_1_3_2_5_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhcs.2021.102694"},{"key":"e_1_3_2_6_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.2044-8309.1995.tb01076.x"},{"key":"e_1_3_2_7_1","doi-asserted-by":"publisher","DOI":"10.1080\/02642060500358761"},{"key":"e_1_3_2_8_1","doi-asserted-by":"publisher","DOI":"10.4018\/978-1-6684-5386-5.ch004"},{"key":"e_1_3_2_9_1","doi-asserted-by":"publisher","DOI":"10.1007\/s12369-008-0001-3"},{"key":"e_1_3_2_10_1","doi-asserted-by":"publisher","DOI":"10.14264\/e87dd9d"},{"key":"e_1_3_2_11_1","doi-asserted-by":"publisher","DOI":"10.1509\/jm.15.0007"},{"key":"e_1_3_2_12_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2018.08.048"},{"key":"e_1_3_2_13_1","doi-asserted-by":"publisher","DOI":"10.1177\/0047287513500392"},{"key":"e_1_3_2_14_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ipm.2022.102940"},{"key":"e_1_3_2_15_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2021.106700"},{"key":"e_1_3_2_16_1","doi-asserted-by":"publisher","DOI":"10.1108\/IJCHM-03-2019-0265"},{"key":"e_1_3_2_17_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2013.12.027"},{"key":"e_1_3_2_18_1","doi-asserted-by":"publisher","DOI":"10.1080\/09588221.2011.582845"},{"key":"e_1_3_2_19_1","doi-asserted-by":"publisher","DOI":"10.2307\/3151312"},{"key":"e_1_3_2_20_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2023.103356"},{"key":"e_1_3_2_21_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.elerap.2021.101087"},{"key":"e_1_3_2_22_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2019.01.020"},{"key":"e_1_3_2_23_1","doi-asserted-by":"publisher","DOI":"10.3390\/su15010101"},{"key":"e_1_3_2_24_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2021.102786"},{"key":"e_1_3_2_25_1","doi-asserted-by":"publisher","DOI":"10.1080\/19368623.2022.2072504"},{"key":"e_1_3_2_26_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.1999.10673595"},{"key":"e_1_3_2_27_1","doi-asserted-by":"publisher","DOI":"10.1080\/10447318.2020.1834728"},{"key":"e_1_3_2_28_1","doi-asserted-by":"publisher","DOI":"10.1080\/00332747.1956.11023049"},{"key":"e_1_3_2_29_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2023.103541"},{"key":"e_1_3_2_30_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2018.05.029"},{"key":"e_1_3_2_31_1","doi-asserted-by":"publisher","DOI":"10.1177\/001316446002000116"},{"key":"e_1_3_2_32_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2020.102251"},{"key":"e_1_3_2_33_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2012.10.010"},{"key":"e_1_3_2_34_1","doi-asserted-by":"publisher","DOI":"10.1080\/10447318.2022.2097785"},{"key":"e_1_3_2_35_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2020.102133"},{"key":"e_1_3_2_36_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2023.107703"},{"key":"e_1_3_2_37_1","doi-asserted-by":"publisher","DOI":"10.1080\/10447318.2022.2074644"},{"key":"e_1_3_2_38_1","doi-asserted-by":"publisher","DOI":"10.1080\/10447318.2023.2300018"},{"key":"e_1_3_2_39_1","doi-asserted-by":"publisher","DOI":"10.1108\/IJCHM-09-2016-0516"},{"key":"e_1_3_2_40_1","doi-asserted-by":"publisher","DOI":"10.1080\/10447318.2023.2233125"},{"key":"e_1_3_2_41_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11002-019-09485-9"},{"key":"e_1_3_2_42_1","doi-asserted-by":"publisher","DOI":"10.1509\/jm.15.0415"},{"key":"e_1_3_2_43_1","doi-asserted-by":"publisher","DOI":"10.1177\/1094428105284919"},{"key":"e_1_3_2_44_1","doi-asserted-by":"publisher","DOI":"10.3390\/info12060241"},{"key":"e_1_3_2_45_1","doi-asserted-by":"publisher","DOI":"10.1108\/JRIM-12-2020-0253"},{"key":"e_1_3_2_46_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2016.04.171"},{"key":"e_1_3_2_47_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2022.06.040"},{"key":"e_1_3_2_48_1","doi-asserted-by":"publisher","DOI":"10.1080\/10447318.2021.1885224"},{"key":"e_1_3_2_49_1","doi-asserted-by":"publisher","DOI":"10.1108\/JRIM-04-2021-0114"},{"key":"e_1_3_2_50_1","doi-asserted-by":"publisher","DOI":"10.1080\/10447318.2023.2300015"},{"key":"e_1_3_2_51_1","doi-asserted-by":"publisher","DOI":"10.1080\/10447318.2022.2074667"},{"key":"e_1_3_2_52_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2022.2149641"},{"key":"e_1_3_2_53_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhm.2019.01.005"},{"key":"e_1_3_2_54_1","doi-asserted-by":"publisher","DOI":"10.1080\/10447318.2023.2248833"},{"key":"e_1_3_2_55_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2008.01.006"},{"key":"e_1_3_2_56_1","doi-asserted-by":"publisher","DOI":"10.1177\/0022242921996646"},{"key":"e_1_3_2_57_1","doi-asserted-by":"publisher","DOI":"10.1086\/209566"},{"key":"e_1_3_2_58_1","doi-asserted-by":"publisher","DOI":"10.1080\/10447318.2023.2238365"},{"key":"e_1_3_2_59_1","doi-asserted-by":"publisher","DOI":"10.1080\/10447318.2023.2271235"},{"key":"e_1_3_2_60_1","doi-asserted-by":"publisher","DOI":"10.1006\/ijhc.1995.1042"},{"key":"e_1_3_2_61_1","doi-asserted-by":"publisher","DOI":"10.1177\/00472875231206538"},{"key":"e_1_3_2_62_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2016.02.002"},{"key":"e_1_3_2_63_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.1990.10673191"},{"key":"e_1_3_2_64_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.tourman.2016.08.005"},{"key":"e_1_3_2_65_1","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.74.6.1"},{"key":"e_1_3_2_66_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2019.101934"},{"key":"e_1_3_2_67_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.compedu.2022.104643"},{"key":"e_1_3_2_68_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.bushor.2022.08.002"},{"key":"e_1_3_2_69_1","doi-asserted-by":"publisher","DOI":"10.1080\/10447318.2022.2121560"},{"key":"e_1_3_2_70_1","doi-asserted-by":"publisher","DOI":"10.1080\/10447318.2023.2286124"},{"key":"e_1_3_2_71_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2019.01.011"},{"key":"e_1_3_2_72_1","doi-asserted-by":"publisher","DOI":"10.1080\/10641734.2004.10505164"},{"key":"e_1_3_2_73_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.tourman.2020.104121"},{"key":"e_1_3_2_74_1","doi-asserted-by":"publisher","DOI":"10.3389\/fpsyg.2021.757059"},{"key":"e_1_3_2_75_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2020.1810595"},{"key":"e_1_3_2_76_1","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.70.3.104"},{"key":"e_1_3_2_77_1","doi-asserted-by":"publisher","DOI":"10.1086\/321947"},{"key":"e_1_3_2_78_1","doi-asserted-by":"publisher","DOI":"10.1002\/mar.21274"},{"key":"e_1_3_2_79_1","doi-asserted-by":"publisher","DOI":"10.1108\/JRIM-12-2019-0200"},{"key":"e_1_3_2_80_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2017.01.046"},{"key":"e_1_3_2_81_1","doi-asserted-by":"publisher","DOI":"10.1111\/jcc4.12066"},{"key":"e_1_3_2_82_1","doi-asserted-by":"publisher","DOI":"10.1080\/10641734.2023.2224416"},{"key":"e_1_3_2_83_1","doi-asserted-by":"publisher","DOI":"10.1080\/10447318.2023.2279410"},{"key":"e_1_3_2_84_1","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.71.3.143"},{"key":"e_1_3_2_85_1","doi-asserted-by":"publisher","DOI":"10.1108\/JRIM-09-2022-0265"},{"key":"e_1_3_2_86_1","doi-asserted-by":"publisher","DOI":"10.1080\/10447318.2024.2305985"},{"key":"e_1_3_2_87_1","doi-asserted-by":"publisher","DOI":"10.3389\/fpsyg.2021.748172"},{"key":"e_1_3_2_88_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2021.107052"},{"key":"e_1_3_2_89_1","doi-asserted-by":"publisher","DOI":"10.1080\/10447318.2022.2076773"},{"key":"e_1_3_2_90_1","doi-asserted-by":"publisher","DOI":"10.1177\/00222429231203699"},{"key":"e_1_3_2_91_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.eap.2023.02.005"},{"key":"e_1_3_2_92_1","doi-asserted-by":"publisher","DOI":"10.3389\/fpsyg.2021.730636"},{"key":"e_1_3_2_93_1","doi-asserted-by":"publisher","DOI":"10.1080\/10447318.2023.2241293"}],"container-title":["International Journal of Human\u2013Computer Interaction"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.tandfonline.com\/doi\/pdf\/10.1080\/10447318.2024.2411088","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,10]],"date-time":"2025-07-10T23:01:17Z","timestamp":1752188477000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/10447318.2024.2411088"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2024,10,22]]},"references-count":92,"journal-issue":{"issue":"14","published-print":{"date-parts":[[2025,7,18]]}},"alternative-id":["10.1080\/10447318.2024.2411088"],"URL":"https:\/\/doi.org\/10.1080\/10447318.2024.2411088","relation":{},"ISSN":["1044-7318","1532-7590"],"issn-type":[{"value":"1044-7318","type":"print"},{"value":"1532-7590","type":"electronic"}],"subject":[],"published":{"date-parts":[[2024,10,22]]},"assertion":[{"value":"The publishing and review policy for this title is described in its Aims & Scope.","order":1,"name":"peerreview_statement","label":"Peer Review Statement"},{"value":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=hihc20","URL":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=hihc20","order":2,"name":"aims_and_scope_url","label":"Aim & Scope"},{"value":"2024-01-17","order":0,"name":"received","label":"Received","group":{"name":"publication_history","label":"Publication History"}},{"value":"2024-05-07","order":1,"name":"revised","label":"Revised","group":{"name":"publication_history","label":"Publication History"}},{"value":"2024-09-26","order":2,"name":"accepted","label":"Accepted","group":{"name":"publication_history","label":"Publication History"}},{"value":"2024-10-22","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}