{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,5]],"date-time":"2026-05-05T14:29:24Z","timestamp":1777991364862,"version":"3.51.4"},"reference-count":132,"publisher":"Informa UK Limited","issue":"20","funder":[{"DOI":"10.13039\/501100003725","name":"The National Research Foundation of Korea","doi-asserted-by":"crossref","id":[{"id":"10.13039\/501100003725","id-type":"DOI","asserted-by":"crossref"}]},{"name":"the Korean government (MSIT"}],"content-domain":{"domain":["www.tandfonline.com"],"crossmark-restriction":true},"short-container-title":["International Journal of Human\u2013Computer Interaction"],"published-print":{"date-parts":[[2025,10,18]]},"DOI":"10.1080\/10447318.2025.2464889","type":"journal-article","created":{"date-parts":[[2025,4,4]],"date-time":"2025-04-04T07:37:04Z","timestamp":1743752224000},"page":"12602-12621","update-policy":"https:\/\/doi.org\/10.1080\/tandf_crossmark_01","source":"Crossref","is-referenced-by-count":6,"title":["From Humanoid to Virtual Humans: A Systematic Literature Review of Avatar Marketing"],"prefix":"10.1080","volume":"41","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-4384-6244","authenticated-orcid":false,"given":"Ying","family":"Qu","sequence":"first","affiliation":[{"name":"Department of Logistics and Maritime, PolyU Business School, The Hong Kong Polytechnic University","place":["Kowloon, Hong Kong SAR"]}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0145-7948","authenticated-orcid":false,"given":"Chris K. Y.","family":"Lo","sequence":"additional","affiliation":[{"name":"Department of Logistics and Maritime, PolyU Business School, The Hong Kong Polytechnic University","place":["Kowloon, Hong Kong SAR"]}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5906-7937","authenticated-orcid":false,"given":"Eunsoo","family":"Baek","sequence":"additional","affiliation":[{"name":"Department of Clothing and Textiles, Hanyang University","place":["Seongdong-gu, Republic of Korea"]}]}],"member":"301","published-online":{"date-parts":[[2025,4,2]]},"reference":[{"key":"e_1_3_3_2_1","doi-asserted-by":"publisher","DOI":"10.3127\/ajis.v23i0.1841"},{"key":"e_1_3_3_3_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11747-019-00695-1"},{"key":"e_1_3_3_4_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhcs.2021.102694"},{"key":"e_1_3_3_5_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.techfore.2022.121711"},{"key":"e_1_3_3_6_1","doi-asserted-by":"publisher","DOI":"10.1037\/amp0001222"},{"key":"e_1_3_3_7_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhcs.2009.05.001"},{"key":"e_1_3_3_8_1","doi-asserted-by":"publisher","DOI":"10.1080\/21639159.2018.1466659"},{"key":"e_1_3_3_9_1","doi-asserted-by":"publisher","DOI":"10.1007\/BF00402715"},{"key":"e_1_3_3_10_1","doi-asserted-by":"publisher","DOI":"10.1002\/asi.21419"},{"key":"e_1_3_3_11_1","doi-asserted-by":"publisher","DOI":"10.1017\/CBO9780511813085"},{"key":"e_1_3_3_12_1","unstructured":"Brenton H. Gillies M. Surman D. & Sloan H. (2007). Uncanny Valley: Realism in visualisation character design. The user manual. (pp. 93\u2013100)."},{"key":"e_1_3_3_13_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijpe.2020.107729"},{"key":"e_1_3_3_14_1","doi-asserted-by":"publisher","DOI":"10.1080\/10548408.2022.2061672"},{"key":"e_1_3_3_15_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2018.08.048"},{"key":"e_1_3_3_16_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2012.06.009"},{"key":"e_1_3_3_17_1","doi-asserted-by":"publisher","DOI":"10.1080\/10447318.2023.2193514"},{"key":"e_1_3_3_18_1","doi-asserted-by":"publisher","DOI":"10.1108\/13598541211246558"},{"key":"e_1_3_3_19_1","doi-asserted-by":"publisher","DOI":"10.1038\/s41591-024-03084-6"},{"key":"e_1_3_3_20_1","doi-asserted-by":"publisher","DOI":"10.1093\/iwc\/iwt064"},{"key":"e_1_3_3_21_1","doi-asserted-by":"publisher","DOI":"10.1177\/00222429211045687"},{"key":"e_1_3_3_22_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2012.11.023"},{"key":"e_1_3_3_23_1","doi-asserted-by":"publisher","DOI":"10.2307\/249008"},{"key":"e_1_3_3_24_1","doi-asserted-by":"publisher","DOI":"10.1007\/s13278-022-00966-w"},{"key":"e_1_3_3_25_1","doi-asserted-by":"publisher","DOI":"10.1038\/s41591-024-02943-6"},{"key":"e_1_3_3_26_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2020.06.008"},{"key":"e_1_3_3_27_1","unstructured":"Dormehl D. (2018 November 18). Microsoft\u2019s friendly Xiaoice A.I can figure out what you want\u2014before you ask. Digital Trends. http:\/\/www.digitaltrends.com\/cool-tech\/xiaoice-microsoft-future-of-ai-assistants\/."},{"key":"e_1_3_3_28_1","doi-asserted-by":"publisher","DOI":"10.1521\/soco.2008.26.2.143"},{"key":"e_1_3_3_29_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijpe.2014.07.025"},{"key":"e_1_3_3_30_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2020.08.058"},{"key":"e_1_3_3_31_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2023.103356"},{"key":"e_1_3_3_32_1","doi-asserted-by":"publisher","DOI":"10.5465\/annals.2018.0057"},{"key":"e_1_3_3_33_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2000.10673616"},{"key":"e_1_3_3_34_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.cognition.2012.06.007"},{"key":"e_1_3_3_35_1","doi-asserted-by":"publisher","DOI":"10.1080\/0144929X.2022.2054357"},{"key":"e_1_3_3_36_1","doi-asserted-by":"publisher","DOI":"10.1177\/0735633115588774"},{"key":"e_1_3_3_37_1","first-page":"1419","volume-title":"Faces in the clouds: A new theory of religion","author":"Guthrie S. E.","year":"1995","unstructured":"Guthrie, S. E. (1995). Faces in the clouds: A new theory of religion (vol. 41, no. 7, pp. 1419\u20131431). Oxford University Press."},{"key":"e_1_3_3_38_1","doi-asserted-by":"publisher","DOI":"10.1002\/mar.21989"},{"key":"e_1_3_3_39_1","doi-asserted-by":"publisher","DOI":"10.5585\/remark.v13i2.2718"},{"key":"e_1_3_3_40_1","doi-asserted-by":"publisher","DOI":"10.1080\/15332861.2020.1863022"},{"key":"e_1_3_3_41_1","doi-asserted-by":"publisher","DOI":"10.1108\/978-1-80071-348-220211007"},{"key":"e_1_3_3_42_1","doi-asserted-by":"publisher","DOI":"10.1207\/s15327051hci1904_2"},{"key":"e_1_3_3_43_1","volume-title":"Qualitative research methods","author":"Hennink M.","year":"2020","unstructured":"Hennink, M., Hutter, I., & Bailey, A. (2020). Qualitative research methods. Sage."},{"key":"e_1_3_3_44_1","doi-asserted-by":"publisher","DOI":"10.1080\/0144929X.2022.2053884"},{"key":"e_1_3_3_45_1","doi-asserted-by":"publisher","DOI":"10.1177\/0018720814547570"},{"key":"e_1_3_3_46_1","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.70.4.019"},{"key":"e_1_3_3_47_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhcs.2005.06.002"},{"key":"e_1_3_3_48_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2020.102250"},{"key":"e_1_3_3_49_1","doi-asserted-by":"publisher","DOI":"10.1016\/0378-8733(89)90017-8"},{"key":"e_1_3_3_50_1","volume-title":"Ergonomic requirements for office work with visual display terminals (VDTs)","author":"ISO, W","year":"1998","unstructured":"ISO, W9241-11. (1998). Ergonomic requirements for office work with visual display terminals (VDTs) (vol. 45, no. 9). The International Organization for Standardization."},{"key":"e_1_3_3_51_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ipm.2009.06.003"},{"key":"e_1_3_3_52_1","doi-asserted-by":"publisher","DOI":"10.2224\/sbp.2008.36.8.1053"},{"key":"e_1_3_3_53_1","doi-asserted-by":"publisher","DOI":"10.1111\/ijcs.13025"},{"key":"e_1_3_3_54_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2022.01.012"},{"key":"e_1_3_3_55_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2012.10.010"},{"key":"e_1_3_3_56_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2008.12.015"},{"key":"e_1_3_3_57_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11002-019-09485-9"},{"key":"e_1_3_3_58_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2023.103382"},{"key":"e_1_3_3_59_1","doi-asserted-by":"publisher","DOI":"10.1111\/spc3.12603"},{"key":"e_1_3_3_60_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhcs.2012.09.006"},{"key":"e_1_3_3_61_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2020.05.034"},{"key":"e_1_3_3_62_1","doi-asserted-by":"publisher","DOI":"10.1002\/asi.23734"},{"key":"e_1_3_3_63_1","doi-asserted-by":"publisher","DOI":"10.1111\/ijcs.12956"},{"key":"e_1_3_3_64_1","doi-asserted-by":"publisher","DOI":"10.1518\/hfes.46.1.50_30392"},{"key":"e_1_3_3_65_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1468-2958.2004.tb00730.x"},{"key":"e_1_3_3_66_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhcs.2017.02.005"},{"key":"e_1_3_3_67_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhcs.2015.01.001"},{"key":"e_1_3_3_68_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2022.103230"},{"key":"e_1_3_3_69_1","doi-asserted-by":"publisher","DOI":"10.1108\/JSM-02-2018-0049"},{"key":"e_1_3_3_70_1","doi-asserted-by":"publisher","DOI":"10.1186\/s13673-017-0089-2"},{"key":"e_1_3_3_71_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.tele.2017.10.005"},{"key":"e_1_3_3_72_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.tele.2021.101721"},{"key":"e_1_3_3_73_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0953-5438(02)00063-2"},{"key":"e_1_3_3_74_1","doi-asserted-by":"publisher","DOI":"10.1177\/0022242921996646"},{"key":"e_1_3_3_75_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2015.05.008"},{"key":"e_1_3_3_76_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2021.102413"},{"key":"e_1_3_3_77_1","doi-asserted-by":"publisher","DOI":"10.1109\/MRA.2012.2192811"},{"key":"e_1_3_3_78_1","doi-asserted-by":"publisher","DOI":"10.1109\/MRA.2012.2192811"},{"key":"e_1_3_3_79_1","doi-asserted-by":"publisher","DOI":"10.1007\/s12525-020-00411-w"},{"key":"e_1_3_3_80_1","doi-asserted-by":"publisher","DOI":"10.1108\/JOSM-10-2020-0380"},{"key":"e_1_3_3_81_1","doi-asserted-by":"publisher","DOI":"10.1108\/MIP-12-2021-0423"},{"key":"e_1_3_3_82_1","doi-asserted-by":"publisher","DOI":"10.1108\/JFMM-05-2014-0033"},{"key":"e_1_3_3_83_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2011.02.002"},{"key":"e_1_3_3_84_1","doi-asserted-by":"publisher","DOI":"10.4324\/9781003176039-3"},{"key":"e_1_3_3_85_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijpe.2007.05.004"},{"key":"e_1_3_3_86_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1083-6101.2004.tb00284.x"},{"key":"e_1_3_3_87_1","doi-asserted-by":"publisher","DOI":"10.1136\/bmj.n71"},{"key":"e_1_3_3_88_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2016.08.004"},{"key":"e_1_3_3_89_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jom.2008.08.001"},{"key":"e_1_3_3_90_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2020.11.006"},{"key":"e_1_3_3_91_1","doi-asserted-by":"publisher","DOI":"10.2753\/MIS0742-1222250405"},{"key":"e_1_3_3_92_1","doi-asserted-by":"publisher","DOI":"10.1108\/JRIM-09-2022-0280"},{"key":"e_1_3_3_93_1","doi-asserted-by":"publisher","DOI":"10.1080\/0144929X.2021.1999500"},{"key":"e_1_3_3_94_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2020.106359"},{"key":"e_1_3_3_95_1","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-662-08373-4_16"},{"key":"e_1_3_3_96_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2020.12.051"},{"key":"e_1_3_3_97_1","doi-asserted-by":"publisher","DOI":"10.1038\/s41562-024-02000-9"},{"key":"e_1_3_3_98_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2018.08.011"},{"key":"e_1_3_3_99_1","doi-asserted-by":"publisher","DOI":"10.1080\/07421222.2020.1790204"},{"key":"e_1_3_3_100_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.techfore.2023.122505"},{"key":"e_1_3_3_101_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.intcom.2009.04.007"},{"key":"e_1_3_3_102_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2020.102430"},{"key":"e_1_3_3_103_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.dsx.2020.05.011"},{"key":"e_1_3_3_104_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2023.103323"},{"key":"e_1_3_3_105_1","doi-asserted-by":"publisher","DOI":"10.14569\/IJACSA.2021.0121243"},{"key":"e_1_3_3_106_1","unstructured":"Soper T. (2015). Why people in China love Microsoft\u2019s Xiaoice virtual companion and what it says about artificial intelligence. GeekWire November 25."},{"key":"e_1_3_3_107_1","unstructured":"Sweezey M. (2019). Consumer preference for chatbots is challenging brands to think \u2018bot first\u2019. Forbes August 16. http:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2019\/08\/16\/consumer-preference-for-chatbots-is-challenging-brands-to-think-bot-first\/#4407c60c10f8."},{"key":"e_1_3_3_108_1","doi-asserted-by":"publisher","DOI":"10.1080\/10447318.2020.1722399"},{"key":"e_1_3_3_109_1","doi-asserted-by":"publisher","DOI":"10.1080\/01638539009544747"},{"key":"e_1_3_3_110_1","volume-title":"Gender and discourse","author":"Tannen D.","year":"1994","unstructured":"Tannen, D. (1994). Gender and discourse. Oxford University Press."},{"key":"e_1_3_3_111_1","doi-asserted-by":"publisher","DOI":"10.1089\/cpb.2007.0064"},{"key":"e_1_3_3_112_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2010.05.029"},{"key":"e_1_3_3_113_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2020.1810595"},{"key":"e_1_3_3_114_1","doi-asserted-by":"publisher","DOI":"10.1504\/IJSTL.2019.103873"},{"key":"e_1_3_3_115_1","doi-asserted-by":"publisher","DOI":"10.1146\/annurev.clinpsy.1.102803.144239"},{"key":"e_1_3_3_116_1","unstructured":"Torresin V. (2019). How chatbots improve user experience in online banking. Ergomania February 7. https:\/\/ergomania.eu\/how-chatbots-improve-user-experience-in-online-banking\/."},{"key":"e_1_3_3_117_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2020.102287"},{"key":"e_1_3_3_118_1","doi-asserted-by":"publisher","DOI":"10.1111\/1467-8551.00375"},{"key":"e_1_3_3_119_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11747-022-00856-9"},{"key":"e_1_3_3_120_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11192-017-2300-7"},{"key":"e_1_3_3_121_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2010.06.012"},{"key":"e_1_3_3_122_1","doi-asserted-by":"publisher","DOI":"10.1080\/10641734.2023.2224416"},{"key":"e_1_3_3_123_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.tics.2010.05.006"},{"key":"e_1_3_3_124_1","doi-asserted-by":"publisher","DOI":"10.1177\/0963721409359302"},{"key":"e_1_3_3_125_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2021.02.027"},{"key":"e_1_3_3_126_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.tourman.2023.104779"},{"key":"e_1_3_3_127_1","doi-asserted-by":"publisher","DOI":"10.1111\/bjet.13370"},{"key":"e_1_3_3_128_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2023.103560"},{"key":"e_1_3_3_129_1","doi-asserted-by":"publisher","DOI":"10.3390\/su12083337"},{"key":"e_1_3_3_130_1","doi-asserted-by":"publisher","DOI":"10.48550\/arXiv.2103.06312"},{"key":"e_1_3_3_131_1","doi-asserted-by":"publisher","DOI":"10.1111\/ijcs.12957"},{"key":"e_1_3_3_132_1","doi-asserted-by":"publisher","DOI":"10.1162\/coli_a_00368"},{"key":"e_1_3_3_133_1","doi-asserted-by":"publisher","DOI":"10.1177\/00222429231203699"}],"container-title":["International Journal of Human\u2013Computer Interaction"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.tandfonline.com\/doi\/pdf\/10.1080\/10447318.2025.2464889","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,10,7]],"date-time":"2025-10-07T11:52:22Z","timestamp":1759837942000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/10447318.2025.2464889"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2025,4,2]]},"references-count":132,"journal-issue":{"issue":"20","published-print":{"date-parts":[[2025,10,18]]}},"alternative-id":["10.1080\/10447318.2025.2464889"],"URL":"https:\/\/doi.org\/10.1080\/10447318.2025.2464889","relation":{},"ISSN":["1044-7318","1532-7590"],"issn-type":[{"value":"1044-7318","type":"print"},{"value":"1532-7590","type":"electronic"}],"subject":[],"published":{"date-parts":[[2025,4,2]]},"assertion":[{"value":"The publishing and review policy for this title is described in its Aims & Scope.","order":1,"name":"peerreview_statement","label":"Peer Review Statement"},{"value":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=hihc20","URL":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=hihc20","order":2,"name":"aims_and_scope_url","label":"Aim & Scope"},{"value":"2024-05-27","order":0,"name":"received","label":"Received","group":{"name":"publication_history","label":"Publication History"}},{"value":"2025-01-18","order":1,"name":"revised","label":"Revised","group":{"name":"publication_history","label":"Publication History"}},{"value":"2025-01-31","order":2,"name":"accepted","label":"Accepted","group":{"name":"publication_history","label":"Publication History"}},{"value":"2025-04-02","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}