{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,1]],"date-time":"2026-05-01T19:06:52Z","timestamp":1777662412124,"version":"3.51.4"},"reference-count":89,"publisher":"Informa UK Limited","issue":"1","content-domain":{"domain":["www.tandfonline.com"],"crossmark-restriction":true},"short-container-title":["Journal of Nonprofit &amp; Public Sector Marketing"],"published-print":{"date-parts":[[2019,1]]},"DOI":"10.1080\/10495142.2018.1526735","type":"journal-article","created":{"date-parts":[[2018,10,9]],"date-time":"2018-10-09T14:25:48Z","timestamp":1539095148000},"page":"84-113","update-policy":"https:\/\/doi.org\/10.1080\/tandf_crossmark_01","source":"Crossref","is-referenced-by-count":11,"title":["Is Current Way of Promoting Sustainability, Sustainable?"],"prefix":"10.1080","volume":"31","author":[{"given":"R.V.","family":"ShabbirHusain","sequence":"first","affiliation":[{"name":"Department of Marketing, XLRI Jamshedpur School of Business and Human Resources, Jamshedpur, India"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Sanjeev","family":"Varshney","sequence":"additional","affiliation":[{"name":"Department of Marketing, XLRI Jamshedpur School of Business and Human Resources, Jamshedpur, India"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"301","published-online":{"date-parts":[[2018,10,9]]},"reference":[{"key":"CIT0001","doi-asserted-by":"publisher","DOI":"10.1016\/0749-5978(91)90020-T"},{"issue":"13","key":"CIT0002","first-page":"189","volume":"2","author":"Albayrak T.","year":"2011","journal-title":"International Journal of Business and Social Science"},{"key":"CIT0003","doi-asserted-by":"publisher","DOI":"10.1509\/jim.12.0086"},{"issue":"1","key":"CIT0004","volume":"2","author":"Alves I.","year":"2009","journal-title":"Journal of Global Change and Governance"},{"key":"CIT0005","doi-asserted-by":"publisher","DOI":"10.1177\/1077699015606057"},{"key":"CIT0006","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2013.834803"},{"key":"CIT0007","first-page":"767","volume":"26","author":"Babakus E.","year":"1992","journal-title":"Health Service Research"},{"key":"CIT0008","doi-asserted-by":"publisher","DOI":"10.1016\/j.jenvp.2007.04.001"},{"key":"CIT0009","volume-title":"Sustainability marketing a global perspective","author":"Belz F.","year":"2009"},{"key":"CIT0010","first-page":"56","volume":"6","author":"Bonini S.","year":"2008","journal-title":"Stanford Social Innovation Review"},{"key":"CIT0011","first-page":"136","volume-title":"Testing structural equation models","author":"Browne M. W.","year":"1993"},{"key":"CIT0012","volume-title":"Structural equation modeling with EQS and EQS\/Windows","author":"Byrne B. M.","year":"1994"},{"key":"CIT0013","first-page":"244","volume":"15","author":"Calfee J.","year":"1988","journal-title":"Advances in Consumer Research"},{"key":"CIT0014","doi-asserted-by":"publisher","DOI":"10.1002\/bse.v18:4"},{"key":"CIT0015","doi-asserted-by":"publisher","DOI":"10.1002\/(ISSN)1520-6793"},{"key":"CIT0016","doi-asserted-by":"publisher","DOI":"10.1108\/02634500410542789"},{"key":"CIT0017","doi-asserted-by":"publisher","DOI":"10.1300\/J046v14n02_02"},{"key":"CIT0018","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2004.10639161"},{"key":"CIT0019","doi-asserted-by":"publisher","DOI":"10.1108\/00251741211216250"},{"key":"CIT0020","unstructured":"Cho, Y. Y. (2012). Consumers\u2019 value orientations and green advertising effectiveness: the moderating role of public self-awareness (Ph.D. thesis). Retrieved from ProQuest Dissertations and Theses database. (UMI No. 3554646), University of Oregon."},{"key":"CIT0021","doi-asserted-by":"publisher","DOI":"10.1057\/palgrave.jt.5750039"},{"key":"CIT0022","volume-title":"Fundamentals of attitude measurement","author":"Dawes R. M.","year":"1972"},{"key":"CIT0023","doi-asserted-by":"publisher","DOI":"10.1016\/0737-6782(88)90039-2"},{"key":"CIT0024","doi-asserted-by":"publisher","DOI":"10.1016\/S0272-4944(03)00018-5"},{"key":"CIT0027","doi-asserted-by":"publisher","DOI":"10.2307\/3151312"},{"issue":"6","key":"CIT0028","first-page":"22","volume":"10","author":"Furlow N. E.","year":"2009","journal-title":"Journal of Applied Business and Economics"},{"key":"CIT0029","doi-asserted-by":"publisher","DOI":"10.1016\/j.jclepro.2016.04.122"},{"key":"CIT0030","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2000.10673616"},{"key":"CIT0031","doi-asserted-by":"publisher","DOI":"10.1023\/B:COPO.0000028167.54739.94"},{"key":"CIT0032","doi-asserted-by":"publisher","DOI":"10.1108\/07363760910988201"},{"key":"CIT0033","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2002.10673663"},{"key":"CIT0034","doi-asserted-by":"publisher","DOI":"10.1108\/02634500510577447"},{"key":"CIT0035","doi-asserted-by":"publisher","DOI":"10.1037\/10628-000"},{"key":"CIT0036","doi-asserted-by":"publisher","DOI":"10.4324\/9780203010679.ch0"},{"key":"CIT0037","doi-asserted-by":"publisher","DOI":"10.2501\/S1470785308200328"},{"key":"CIT0038","doi-asserted-by":"publisher","DOI":"10.1108\/17410380910984212"},{"key":"CIT0039","doi-asserted-by":"publisher","DOI":"10.1108\/14684520810923953"},{"key":"CIT0040","doi-asserted-by":"publisher","DOI":"10.1108\/MIP-10-2012-0105"},{"key":"CIT0041","volume-title":"Readings and cases in sustainable marketing (pp. 365-381): A strategic approach to social responsibility","author":"Jayaratne M.","year":"2011"},{"key":"CIT0042","doi-asserted-by":"publisher","DOI":"10.1016\/j.ism.2015.04.001"},{"key":"CIT0043","doi-asserted-by":"publisher","DOI":"10.1207\/s15327663jcp1403_6"},{"key":"CIT0044","doi-asserted-by":"publisher","DOI":"10.1080\/10496490903270232"},{"key":"CIT0045","doi-asserted-by":"publisher","DOI":"10.1016\/j.jeem.2004.05.003"},{"key":"CIT0046","doi-asserted-by":"publisher","DOI":"10.1108\/MIP-03-2015-0061"},{"key":"CIT0048","doi-asserted-by":"publisher","DOI":"10.1108\/EUM0000000006155"},{"key":"CIT0049","doi-asserted-by":"publisher","DOI":"10.1002\/(SICI)1520-6793(199908)16:5<373::AID-MAR1>3.0.CO;2-S"},{"key":"CIT0050","doi-asserted-by":"publisher","DOI":"10.1108\/03090561111095603"},{"key":"CIT0051","first-page":"1","volume":"26","author":"Leonidou C. N.","year":"2015","journal-title":"Journal of Business Ethics"},{"key":"CIT0052","doi-asserted-by":"publisher","DOI":"10.1002\/bse.1820"},{"key":"CIT0053","doi-asserted-by":"publisher","DOI":"10.2307\/1251413"},{"key":"CIT0054","doi-asserted-by":"publisher","DOI":"10.2307\/1251376"},{"key":"CIT0056","doi-asserted-by":"publisher","DOI":"10.1509\/jppm.20.1.93.17291"},{"issue":"1","key":"CIT0057","first-page":"11","volume":"49","author":"Miller S.","year":"2008","journal-title":"Brandweek"},{"key":"CIT0058","doi-asserted-by":"publisher","DOI":"10.1080\/10528008.1993.11488420"},{"key":"CIT0059","doi-asserted-by":"publisher","DOI":"10.2307\/3150973"},{"key":"CIT0060","doi-asserted-by":"publisher","DOI":"10.1111\/j.1745-6606.1998.tb00399.x"},{"key":"CIT0061","doi-asserted-by":"publisher","DOI":"10.1108\/07363760610641136"},{"key":"CIT0063","doi-asserted-by":"publisher","DOI":"10.1300\/J046v19n02_06"},{"key":"CIT0064","doi-asserted-by":"publisher","DOI":"10.1086\/677841"},{"key":"CIT0066","volume-title":"Psychometric theory","author":"Nunnally J. C.","year":"1978"},{"issue":"2","key":"CIT0067","first-page":"116","volume":"5","author":"Nyilasy G.","year":"2012","journal-title":"Economics and Sociology"},{"key":"CIT0069","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.1995.10673476"},{"key":"CIT0070","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2005.10639199"},{"key":"CIT0071","doi-asserted-by":"publisher","DOI":"10.1362\/1469347012569869"},{"key":"CIT0072","doi-asserted-by":"publisher","DOI":"10.1108\/02634500710834214"},{"key":"CIT0073","unstructured":"Pleming, K. J. (2016). Consumers\u2019 perceptions and attitudes towards firms\u2019 green marketing initiatives: How do they influence green consumption? (Doctoral dissertation). Queensland, Australia: Queensland University of Technology."},{"key":"CIT0074","doi-asserted-by":"publisher","DOI":"10.1108\/13563280910998763"},{"key":"CIT0075","doi-asserted-by":"publisher","DOI":"10.1108\/IJCHM-04-2014-0202"},{"key":"CIT0076","unstructured":"Ramirez, E. (2010). Three essays on green marketing strategy (Ph.D. thesis). Retrieved from ProQuest Dissertations and Theses database. (UMI No. 3462346), Florida State University."},{"key":"CIT0077","doi-asserted-by":"publisher","DOI":"10.1080\/0267257X.2012.658840"},{"key":"CIT0078","doi-asserted-by":"publisher","DOI":"10.1080\/10495142.2015.1053342"},{"key":"CIT0079","doi-asserted-by":"publisher","DOI":"10.1108\/03090560710821206"},{"key":"CIT0080","doi-asserted-by":"publisher","DOI":"10.2466\/pr0.1993.73.1.139"},{"key":"CIT0081","doi-asserted-by":"publisher","DOI":"10.1126\/science.1085712"},{"key":"CIT0082","doi-asserted-by":"publisher","DOI":"10.1016\/S0065-2601(08)60358-5"},{"key":"CIT0083","doi-asserted-by":"publisher","DOI":"10.1509\/jmkr.38.2.225.18838"},{"key":"CIT0084","volume-title":"Generation Y: Thriving and surviving with generation Y at work","author":"Sheahan P.","year":"2005"},{"issue":"8","key":"CIT0085","first-page":"45","volume":"19","author":"Speer T.","year":"1997","journal-title":"American Demographics"},{"key":"CIT0086","doi-asserted-by":"publisher","DOI":"10.1111\/0022-4537.00175"},{"key":"CIT0087","doi-asserted-by":"publisher","DOI":"10.2307\/2083693"},{"key":"CIT0088","doi-asserted-by":"publisher","DOI":"10.1016\/S0022-4359(01)00041-0"},{"key":"CIT0089","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2007.11.014"},{"key":"CIT0090","volume-title":"The seven sins of greenwashing: Environmental claims in consumer markets","author":"TerraChoice","year":"2009"},{"issue":"2","key":"CIT0091","first-page":"61","volume":"50","author":"Trudel R.","year":"2009","journal-title":"Sloan Management Review"},{"key":"CIT0092","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2012.10672454"},{"key":"CIT0094","volume-title":"Handbook of research methods in social psychology (pp. 223-252)","author":"Visser P. S.","year":"2000"},{"key":"CIT0095","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-8551.1996.tb00119.x"},{"key":"CIT0096","doi-asserted-by":"publisher","DOI":"10.1007\/BF00383288"},{"key":"CIT0097","doi-asserted-by":"publisher","DOI":"10.1016\/j.pursup.2012.12.001"}],"container-title":["Journal of Nonprofit &amp; Public Sector Marketing"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.tandfonline.com\/doi\/pdf\/10.1080\/10495142.2018.1526735","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2019,1,16]],"date-time":"2019-01-16T06:57:11Z","timestamp":1547621831000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/10495142.2018.1526735"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2018,10,9]]},"references-count":89,"journal-issue":{"issue":"1","published-online":{"date-parts":[[2018,10,8]]},"published-print":{"date-parts":[[2019,1]]}},"alternative-id":["10.1080\/10495142.2018.1526735"],"URL":"https:\/\/doi.org\/10.1080\/10495142.2018.1526735","relation":{},"ISSN":["1049-5142","1540-6997"],"issn-type":[{"value":"1049-5142","type":"print"},{"value":"1540-6997","type":"electronic"}],"subject":[],"published":{"date-parts":[[2018,10,9]]},"assertion":[{"value":"The publishing and review policy for this title is described in its Aims & Scope.","order":1,"name":"peerreview_statement","label":"Peer Review Statement"},{"value":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=wnon20","URL":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=wnon20","order":2,"name":"aims_and_scope_url","label":"Aim & Scope"},{"value":"2018-10-09","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}